Pet's Barn released a service that enables customers to customize a pet food blend titled 'Activa Custom' prior to ordering. Whereas most brands that offer custom pet food blends require consultations and arduous processes, Activa Custom enables fast-and-easy customization through an automated online system.
The formula is customizable via a dedicated web page with a variety of drop-down menus. The menus include the option to choose the active base formula, such as original, grain-free, corn-free, potato-free, as well as the ability to choose the protein ingredient, size, and additional ingredients. The additional ingredients include nutrition enrichers, oil additions, and the ability to add fresh flavors, such as beef or chicken, without actually adding the ingredient itself.
The Activa Custom blend price varies based on the selected ingredients, but the default retail price for a 15-pound bag of food is $39.99 USD.
Image Credit: Pet's Barn
What's Driving This Trend
- Custom Pet Food Blends
- The ability to customize pet food blends is becoming a growing trend in the pet industry.
- Automated Online Customization
- Automated online systems are revolutionizing the way customers can customize products, including pet food.
- Flexible and Tailored Pet Nutrition
- Pet owners are increasingly seeking flexible and tailored nutrition options for their pets, driving the trend of customizable pet food blends.
Who This Affects Most
- Pet Food Manufacturing
- The introduction of customizable pet food blends presents a unique opportunity for pet food manufacturers to meet the growing demand for tailored pet nutrition.
- E-commerce and Online Retail
- The rise of automated online customization platforms provides e-commerce and online retail businesses an innovative way to engage with customers by offering customized pet food options.
- Pet Health and Wellness
- In the pet health and wellness industry, the trend of custom pet food blends opens up opportunities for companies to provide personalized nutrition solutions for pets with specific dietary needs.
