Category
Fashion
Scaled Restraint
Trend cluster
Category
Enhanced
Aftercare
Tattoo aftercare is modernized to provide benefits beyond healing.
3.9
Trend score
Trend
What is the Enhanced Aftercare trend?
Enhanced Aftercare: Tattoo aftercare brands are launching non-traditional aftercare formulas intended for maintaining and healing tattoos. These formulas, ranging from CBD-infused to plant-based, provide unique benefits for consumers looking to address specific concerns related to their tattoo's healing process.
Insight
The consumer insight behind the Enhanced Aftercare trend
Tattoos are often seen as long-term investments, so consumers want to feel like they have received value for the money spent. While getting a tattoo allows for complete customization in terms of design and aesthetics, the aftercare process is often less flexible. By using uniquely formulated tattoo aftercare products, individuals have the opportunity to customize and adapt their healing process based on factors such as their lifestyle, pain tolerance, and ethical preferences.
Trend themes
Themes within the Enhanced Aftercare trend
4 behaviours holding the trend together01
Vegan Tattoo Aftercare Products
By using vegan tattoo aftercare products, individuals have the opportunity to customize and adapt their healing process based on factors such as their lifestyle and ethical preferences.
02
Plant-Based First Aid Collections
The plant-based first aid collection offers consumers a range of natural solutions, including tattoo aftercare, providing opportunities for sustainable and targeted remedies.
03
Hydrating Tattoo-Enhancing Creams
Innovative hydrating tattoo-enhancing creams allow individuals to improve the condition of their tattoos even after the healing process has already occurred, creating long-lasting and vibrant designs.
04
CBD-Infused Tattoo Aftercare
CBD-infused tattoo aftercare products with anti-inflammatory properties provide a comfortable and seamless recovery process, offering relief and faster healing for individuals with sensitive skin.
Industry implications
What the Enhanced Aftercare trend means for industry
Where the trend changes the playbookFor
Skincare
The skincare industry can explore the development of unique tattoo aftercare products to cater to the specific needs and preferences of tattoo enthusiasts.
For
Health and Wellness
The health and wellness industry can tap into the growing demand for natural and plant-based remedies, including tattoo aftercare, to provide holistic solutions for consumers.
For
Packaging
The packaging industry has an opportunity to provide sustainable and eco-friendly packaging solutions for tattoo aftercare products, aligning with the values of environmentally conscious consumers.
Workshop question
How can your brand adapt its product to meet the unique needs and preferences of its customer base?
Trend signals
Trend signals for Enhanced Aftercare
Trend score 3.9 out of 10, from popularity 51%, activity 43%, freshness 22%.
Popularity51%
Activity43%
Freshness22%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Enhanced Aftercare trend
5 featured examples from Nov 4, 2021 to Mar 9, 2024CategoryFashion
Vegan Tattoo Aftercare Products
Manik Skincare Adapts to New Tattoo Culture with Vegan Products
Companies can focus on developing eco-friendly and plant-based skincare products, as well as sustainable packaging solutions for their products.
CategoryPop Culture
Clean Ingredient Skincare Collections
PAPATUI Men's Skincare is Dwayne Johnson-Approved
The skincare industry is ripe for innovation with the rise of clean, natural ingredient-focused product lines like PAPATUI.
CategoryLifestyle
Plant-Based First Aid Collections
The Caring Mill All-Natural First-Aid Collection Shares Salves
Businesses in the health and wellness industry can incorporate plant-based and natural remedies into their product lines.
CategoryLifestyle
CBD-Infused Tattoo Aftercare
Aiki Skin's Tattoo Aftercare Balm Helps New Tattoos Recover Faster
Disruptive innovation opportunity: Integrate CBD into skincare products to tap into the growing demand for CBD-infused cosmetics.
CategoryLifestyle
Hydrating Tattoo-Enhancing Creams
Mad Rabbit Launches the 'Tattoo Balm & Aftercare Cream'
Skincare companies can expand their product lines to include specialized tattoo aftercare products.
