Category
Business
Assisted Conversion
Trend cluster
Category
Authentic
Soup
Brands are introducing for-home soup kits inspired by African cultural dishes.
3.6
Trend score
Trend
What is the Authentic Soup trend?
Authentic Soup: Brands in North America are debuting soup kits inspired by African cuisine. Created in partnership with African chefs, these kits deliver authentic flavors and ingredients from across Africa to homes in North America. These kits are easy to prepare and come with all necessary ingredients.
Insight
The consumer insight behind the Authentic Soup trend
The diverse population in North American countries leads to consumers being more interested in trying meals from different cultures. Additionally, individuals with rich cultural backgrounds enjoy sharing recipes and dishes from their heritage with others, as this act can serve as a bonding experience for the parties involved. Brands are identifying this trend and launching pre-packaged products with authentic ingredients that streamline these activities for consumers.
Trend themes
Themes within the Authentic Soup trend
Three behaviours holding the trend together01
Authentic African Cuisine
Brands in North America are debuting soup kits inspired by African cuisine, delivering authentic flavors and ingredients from across Africa to homes in North America.
02
Diverse Cultural Exploration
The diverse population in North American countries leads to consumers being more interested in trying meals from different cultures, prompting brands to launch pre-packaged products with authentic ingredients.
03
Convenience and Sharing Experiences
Individuals with rich cultural backgrounds enjoy sharing recipes and dishes from their heritage with others, leading brands to create meal kits that streamline these activities for consumers.
Industry implications
What the Authentic Soup trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Brands in the Food & Beverage industry are debuting soup kits inspired by African cuisine, delivering authentic flavors and ingredients from across Africa to homes in North America.
For
Cultural Tourism
The cultural tourism industry benefits from the trend of diverse cultural exploration, as consumers are more interested in trying meals from different cultures and exploring new experiences.
For
Meal Subscription Services
The meal subscription services industry sees opportunities in the convenience and sharing experiences trend, as individuals with rich cultural backgrounds enjoy sharing recipes and dishes from their heritage with others and seek convenient options to do so.
Workshop question
How could your brand draw inspiration from diverse cultural recipes to fuel its future product decisions?
Trend signals
Trend signals for Authentic Soup
Trend score 3.6 out of 10, from popularity 46%, activity 44%, freshness 19%.
Popularity46%
Activity44%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Africa
Evidence
Examples of the Authentic Soup trend
4 featured examples from May 14, 2022 to Oct 24, 2023CategoryBusiness
Nigerian Soup Kits
Chef Lilians Eguisi Kit Makes Four Servings of Authentic Nigerian Soup
The Chef Lilians Egusi Kit falls into the food and beverage industry, offering a convenient solution for consumers to enjoy authentic Nigerian soup.
CategoryLifestyle
Moroccan Soup Ranges
Mina's Ready-to-Eat Soup and Stew Range is Full-Flavored and Plant-Based
Innovation opportunities around introducing bold and unique flavors into the soup aisle that cater to changing consumer preferences and tastes.
CategoryLifestyle
Dry Moroccan Soup Mixes
Soup Girl's Moroccan Lentil Soup is Available in a Quick Prep Dry Soup Mix
Opportunity for disruptive innovation in the food industry by offering a wide range of gourmet dry soup mixes made with organic and locally sourced ingredients, providing convenie…
CategoryLifestyle
Summery Plant-Powered Stews
AYO Foods & Chef Zoe Adjonyoh Collaborated on Aboboi
Offering an assortment of plant-based options and collaborating with chefs to curate menus would make a meal delivery service outshine its competitors.
