Category
Business
Keepsake Countdowns
Trend cluster
Category
Hispanic
Entrepreneurship
Brands are appealing to Hispanic consumers' sense of entrepreneurship.
3.5
Trend score
What's Happening
What is the Hispanic Entrepreneurship trend?
Hispanic Entrepreneurship: Businesses are taking note of the growth of Hispanic entrepreneurship in the U.S. and are creating grants, innovation programs and campaigns that celebrate and invest in the success of Hispanic business owners.
Insight
The consumer insight behind the Hispanic Entrepreneurship trend
Despite the rapid growth of Latin-owned businesses in the U.S., Hispanic entrepreneurs can face barriers in the process of starting a business--a significant one being fewer funding opportunities. Businesses and institutions taking note of these economic trends understand that by expanding opportunities for Hispanic entrepreneurship, they're tapping into the innovation and growth of an influential market.
Trend themes
Themes within the Hispanic Entrepreneurship trend
Three behaviours holding the trend together01
Hispanic Entrepreneurship
Businesses are creating grants, innovation programs, and campaigns to celebrate and invest in the success of Hispanic business owners.
02
Social Good Beer Initiatives
Collaborations between beer brands and artists aim to give back to communities and support Latino business owners.
03
Hispanic-Focused Business Opportunities
Accelerator programs provide funding, education, and mentorship opportunities to newly established Hispanic-owned food and beverage companies.
Industry implications
What the Hispanic Entrepreneurship trend means for industry
Where the trend changes the playbookFor
Grants and Funding
Business and organizations are creating grants to expand opportunities for Hispanic entrepreneurship.
For
Food and Beverage
Collaborations between beer brands and artists support Latino business owners in the food and beverage industry.
For
Logistics and Shipping
Companies like UPS are championing and supporting Latin and Hispanic-owned small businesses through campaigns and partnerships.
Workshop question
How could your brand prioritize opportunities for creators on its path to innovation?
Trend signals
Trend signals for Hispanic Entrepreneurship
Trend score 3.5 out of 10, from popularity 44%, activity 42%, freshness 18%.
Popularity44%
Activity42%
Freshness18%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hispanic Entrepreneurship trend
4 featured examples from Sep 15, 2022 to Oct 17, 2023CategoryBusiness
Hispanic Entrepreneur Grants
The Tequila Don Julio Fund Grant Returns for Hispanic Heritage Month
The grant distribution industry benefits from a more diverse pool of grant recipients and supports greater inclusivity in entrepreneurship.
CategoryMarketing
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
The Proudly Unstoppable campaign by UPS highlights the role of UPS products and services in facilitating the daily operations of Latin and Hispanic-owned businesses.
CategoryMarketing
Social Good Beer Initiatives
Miller Lite and J Balvin Team Up to Give Back to Latino Communities
Beverage brands, such as beer producers, can leverage social good initiatives to drive sales, while also contributing to the betterment of their communities and the world at large.
CategoryBusiness
Hispanic-Focused Business Opportunities
PepsiCo Unveils the Newest Greenhouse Accelerator Program
The Greenhouse Accelerator Program aims to support innovation and development in newly established Hispanic-owned food and beverage companies.
