Category
Tech
Delegated Interfaces
Trend cluster
Category
Colored
Component
Brands are debuting colorful PC components to enhance customization capabilities.
4.0
Trend score
Trend
What is the Colored Component trend?
Colored Component: Colored PC components are computer hardware parts that come in a variety of colors or feature color customization options. These components are typically used to build or upgrade desktop computers, as they allow consumers to curate exactly how they would like their PC to look.
Insight
The consumer insight behind the Colored Component trend
The growing popularity of gaming and esports has contributed to the desire for colored PC components by consumers who want more variety when building their setup. By choosing components in different colors, consumers can create a unique and visually appealing computer setup that reflects their individual style. Additionally, consumers who have already established a color scheme for their rooms often desire matching PC components to create a cohesive space.
Trend themes
Themes within the Colored Component trend
Three behaviours holding the trend together01
Colored PC Components
The desire for colored PC components is driven by the growing popularity of gaming and esports, allowing consumers to create unique and visually appealing computer setups.
02
Customizable RGB Fans
PC fans with customizable RGB lighting, like be quiet!'s 'White Light Wings', add to the aesthetics of PC setups and offer users the ability to personalize their fan lighting.
03
All-White PC Builds
The trend of all-white PC builds, exemplified by the Luna Configurator from PCSpecialist, appeals to customers who value the aesthetics, performance, and environmental sustainability of their PC setups.
Industry implications
What the Colored Component trend means for industry
Where the trend changes the playbookFor
Gaming and esports
The popularity of gaming and esports is one of the key drivers behind the demand for colored PC components and all-white PC builds.
For
PC Hardware Manufacturing
The PC hardware manufacturing industry produces the colored PC components, customizable RGB fans, and all-white PC components that cater to the preferences of consumers.
For
Custom PC Building Services
Businesses in the custom PC building services industry, such as PCSpecialist, provide tools and services for customers to create personalized, all-white PC builds.
Workshop question
How can your brand enhance customization for its products/services?
Trend signals
Trend signals for Colored Component
Trend score 4.0 out of 10, from popularity 60%, activity 43%, freshness 18%.
Popularity60%
Activity43%
Freshness18%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Colored Component trend
5 featured examples from Feb 22 to Jun 7, 2023CategoryArt & Design
Transparent White GPUs
PowerColor's 'Spectral White' RX 7900 XTX Features Translucent Fans
Tech hardware companies can incorporate translucent design and unique colorways for their products to appeal to customers and offer customization options for increased engagement.
CategoryTech
Mint-Colored Graphics Cards
Colorfire Unveiled the 'Mint' 3060Ti with Bright Teal Colors
The highly competitive gaming hardware industry presents an opportunity for companies like Colorfire to gain a competitive edge by offering customizable and visually appealing pro…
CategoryBusiness
All-White RGB Fans
be quiet! Launched a 2023 Revamp of its 'White Light Wings' Internal PC Fans
Companies in the PC components industry can capitalize on the trend towards all-white designs and customizable RGB lighting by developing innovative cooling solutions that offer u…
CategoryTech
Chromatic Graphics Cards
Yeston Debuted the 'Sakura 7900XTX' Cyberpunk-Inspired GPU
The PC hardware industry can take advantage of the growing trend towards designer graphics cards with unique designs and features that appeal to niche audiences.
CategoryTech
Custom All-White PC Builders
PCSpecialist Debuted the 'Luna Configurator' for White PC Builds
The PC hardware industry can leverage the trend towards all-white PC builds to create new product lines and capitalize on the demand for white components and peripherals.
