Category
Lifestyle
Performance Powders
Trend cluster
Category
Remote
Focus
Brands are launching technology designed for remote workers with ADHD.
5.1
Trend score
Trend
What is the Remote Focus trend?
Remote Focus: ADHD products are tools, technologies, or aids designed to help individuals with ADHD manage symptoms and improve organization, time management, and productivity. With the influx of hybrid and remote work models, consumers with ADHD often gravitate toward products that can be used at home without judgment.
Insight
The consumer insight behind the Remote Focus trend
With the rise of remote and hybrid work, consumers with ADHD are looking for ways to stimulate their minds at home while still remaining focused. Consumers with ADHD often desire products that allow them to customize their workspace according to their needs, minimizing distractions and optimizing productivity. With these products, consumers can create a quiet and organized space that helps them focus on tasks without external interruptions.
Trend themes
Themes within the Remote Focus trend
Three behaviours holding the trend together01
ADHD Products
Consumers with ADHD often gravitate towards products that can be used at home without judgment for improved organization and focus.
02
Digital Co-Working Spaces
People are embracing digital co-working spaces to help them get more done from anywhere in the world and provide a sense of community for focused work sessions.
03
Psychologically Supportive Work Pods
Psychologically safe spaces like the Sensory Nook support those who might be easily triggered within the classroom or office, providing a calming and comfortable environment.
Industry implications
What the Remote Focus trend means for industry
Where the trend changes the playbookFor
Education Technology
The 'Forest' desk partitions and Sensory Nook are examples of products that support neurodivergent students and provide a conducive learning environment.
For
Remote Work Tools
Digital co-working spaces like FLOWN's 'Flocks' offer productivity solutions for remote workers, particularly those with ADHD, by fostering focus and accountability.
For
Wellness Technology
Sidekick browser, functioning like a wellness app, provides a distraction-free browsing experience for individuals with ADHD while protecting user data.
Workshop question
How can your brand accommodate different kinds of work models with regard to both products and operations?
Trend signals
Trend signals for Remote Focus
Trend score 5.1 out of 10, from popularity 57%, activity 77%, freshness 18%.
Popularity57%
Activity77%
Freshness18%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Remote Focus trend
4 featured examples from May 13, 2022 to Mar 8, 2023CategoryArt & Design
Playful Desk Partitions
The 'Forest' Desk Partitions by Shion Ito Supports Students with ADHD
The 'Forest' desk partitions by Shion Ito remake the traditional classroom cubicle, creating an opportunity for companies in the classroom furniture industry to create customizabl…
CategoryTech
Digital Co-Working Spaces
FLOWN's "Flocks" Support Productive Deep Work Sessions
The technology industry can create innovative digital platforms that offer virtual co-working spaces with features that enhance productivity and connectivity.
CategoryArt & Design
Psychologically Supportive Work Pods
The Sensory Nook Supports Those with ADHD, Autism and More
Interior designers can leverage these pods to create calming environments and safe spaces for people who require them.
CategoryLifestyle
ADHD-Friendly Browsers
Sidekick is a New Browser that Functions like a Wellness App
Companies working in software development can leverage the ADHD-friendly design principles found in Sidekick to appeal to the growing demand for productivity and wellness tools in…
