Pineapple-Flavored Horchata Drinks

Minute Maid is Selling a New Aguas Frescas Pineapple Horchata

Minute Maid is gearing up for summer by expanding its Aguas Frescas lineup to include the refreshing new Aguas Frescas Pineapple Horchata.

For those unfamiliar, horchata is a creamy drink made up of white rice soaked in water, while agua fresca is a refreshing fruit drink. Minute Maid's new Aguas Frescas Pineapple Horchata combines the best of these two popular Latin American drinks by combining the creaminess of horchata with the sweetness and tang of pineapple.

In addition to the new Aguas Frescas Pineapple Horchata, Minute Maid offers a number of other Aguas Frescas, including Hibiscus and Strawberry flavors. There's also a Mango flavor included in a 12-oz multipack that's available for purchase in California and Georgia starting March 13, 2023.

Image Credit: Minute Maid

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SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 78%
Freshness 16%

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