Picadas, a Mexican hard agua fresca, launched a new variety pack in the United States featuring four refreshing, fruity flavors: Limonada, Mango, Guava and the newest flavor from Picadas, Piña. These refreshing canned drinks are made by Picadas in small batches by combining real fruit juice with alcohol from cane sugar, sharing an authentic taste of Mexico with adults. Thanks to their bold, fruit-forward flavors, these drinks shine without artificial additives. Naturally sweetened with agave, these hard agua frescas deliver just the right balance of sweetness with 140 calories per 12-ounce can and 4.5% ABV.
Piña, the newest pineapple-flavored hard agua fresca from the brand, is a flavor that is exclusive to the new variety pack with a dozen cans.
What's Driving This Trend
- Hard Agua Frescas with Real Fruit Juice
- The combination of real fruit juice with alcohol made from cane sugar offers a disruptive innovation opportunity in the ready-to-drink beverage industry.
- Bold and Fruit-forward Flavors
- The bold and fruit-forward flavors of these hard agua frescas present a disruptive innovation opportunity in the flavored alcoholic beverage market.
- Naturally Sweetened with Agave
- The use of natural sweeteners like agave in hard agua frescas presents a disruptive innovation opportunity in the low-calorie alcoholic drink segment.
Who This Affects Most
- Ready-to-drink Beverage
- The ready-to-drink beverage industry can explore the disruptive innovation potential of incorporating real fruit juice with alcohol made from cane sugar in their product offerings.
- Flavored Alcoholic Beverage
- The flavored alcoholic beverage industry can capitalize on the disruptive innovation potential of creating bold and fruit-forward flavors in their products, like these hard agua frescas.
- Low-calorie Alcoholic Drink
- The low-calorie alcoholic drink industry can tap into the disruptive innovation opportunity of using natural sweeteners, such as agave, in their beverage formulations.
