Category
Tech
Delegated Interfaces
Trend cluster
Category
Toxic
Moderation
Brands are launching new moderation features to combat toxicity in video games.
1.7
Trend score
Trend
What is the Toxic Moderation trend?
Toxic Moderation: Toxicity moderation tools encompass various technologies and strategies game developers employ to address and mitigate toxic behavior within gaming communities. Toxicity moderation tools aim to foster positive and inclusive gaming environments by identifying and managing toxic interactions.
Insight
The consumer insight behind the Toxic Moderation trend
Gamers often seek a safe gaming environment where they can foster a sense of community, interact with and support one another, and share a common passion for gaming. However, toxic behavior can undermine the integrity of the gameplay experience, contributing to feelings of unsafeness, anxiety, and stress. By launching moderation tools, game developers are able to address this issue while encouraging positive communication and enhancing the gaming experience for everyone involved.
Trend themes
Themes within the Toxic Moderation trend
Three behaviours holding the trend together01
Toxicity Moderation Tools
Toxicity moderation tools aim to foster positive and inclusive gaming environments by identifying and managing toxic interactions.
02
Transparent Community Initiatives
By launching moderation tools, game developers are able to address toxic behavior while encouraging positive communication and enhancing the gaming experience for everyone involved.
03
Voice-Moderating Game Features
Unity's 'Safe Voice' aims to provide developers with a tool to identify and mitigate toxic voice behavior, fostering safer and healthier player communities.
Industry implications
What the Toxic Moderation trend means for industry
Where the trend changes the playbookFor
Gaming
Toxicity moderation tools in the gaming industry enhance the gaming experience by fostering positive and inclusive gaming environments.
For
Technology
Transparent community initiatives in the technology industry improve community safety and content moderation, ensuring enjoyable experiences for all users.
For
Esports
Voice-moderating game features in the esports industry help combat toxicity in game chats, creating more welcoming and enjoyable gaming experiences.
Workshop question
How can your brand build a global community through digital interactions?
Trend signals
Trend signals for Toxic Moderation
Trend score 1.7 out of 10, from popularity 21%, activity 13%, freshness 18%.
Popularity21%
Activity13%
Freshness18%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Toxic Moderation trend
4 featured examples from Nov 21, 2022 to Jul 13, 2023CategoryTech
Transparent Community Initiatives
Microsoft Released its First-Ever 'Transparency Report' for Xbox
The gaming industry can innovate with community safety features, such as better algorithms, AI, and increased human moderation to ensure gamers enjoy fair and safe gameplay experi…
CategoryTech
Voice-Moderating Game Features
Unity Unveils a New 'Safe Voice' Feature for Moderating Voice Chats
The online gaming industry can benefit from implementing toxic behavior detection and moderation tools to create a more positive player experience.
CategoryTech
Toxicity-Focused Moderation Tools
Team BDS Looks to Combat Toxicity with Bodyguard.ai's Technology
As demonstrated by the collaboration between Team BDS and Bodyguard.ai, the gaming industry can benefit from investing in automated toxicity moderation solutions and community mes…
CategoryTech
Voice-Chat Reporting Systems
Xbox Presents a New Safety Feature for Multi-Player Games
The gaming industry can take advantage of the trend of voice-chat reporting systems by developing innovative features and technologies that prioritize player safety and improve th…
