Brands are remastering vintage platformer titles for both new and old gamers
Trend - Brands are launching remastered and reworked versions of popular platformer games from the 1990s and 2000s. Platformer games are heavily reliant on seamlessly navigating through levels or platforms while running, jumping, and interacting with the elements involved.
Insight - Consumers often rely on nostalgia to fuel their purchases, especially when the product is associated with a specific era or memory. By leaning into this concept, game developers can market to older audiences while providing younger fans with novelty. Moreover, those who still own older consoles can relish a fresh yet familiar gaming experience through these remastered editions.
Insight - Consumers often rely on nostalgia to fuel their purchases, especially when the product is associated with a specific era or memory. By leaning into this concept, game developers can market to older audiences while providing younger fans with novelty. Moreover, those who still own older consoles can relish a fresh yet familiar gaming experience through these remastered editions.
Workshop Question - How can your brand use inspiration from retro trends to funnel new, creative ways of thinking?
Trend Themes
1. Vintage Platformer Remakes - Brands are remastering vintage platformer titles, tapping into nostalgia for older audiences while providing novelty for younger fans.
2. Modern Retro Game Cartridges - Game developers are creating modern games with retro-inspired graphics and themes for retro gaming consoles, appealing to fans of fan-favorite consoles.
3. Vibrant Retro Game Cartridges - New physical game cartridges for retro consoles are being released, adding a playful and nostalgic feel to the gaming experience.
Industry Implications
1. Gaming Industry - The gaming industry can tap into the trend of remastering vintage platformer titles and creating modern retro game cartridges for retro consoles.
2. Nostalgia Market - The nostalgia market can benefit from the release of remastered vintage platformer titles and the availability of vibrant retro game cartridges.
3. Retro Gaming Console Market - The retro gaming console market can capitalize on the demand for modern retro game cartridges and the release of new physical game cartridges for retro consoles.
