Trend cluster
Category

Informed
Restaurant

Restaurants are using AI forecasting tools to determine future menu items.

AI-Driven Beverage MenusAI-Generated Food ConceptsAI-Powered Foodservice ToolsFood-Focused GenAI ToolsRestaurant Demand Forecasting Tools

Trend

What is the Informed Restaurant trend?

Informed Restaurant: Restaurants are using artificial intelligence (AI) analytics and forecasting tools to determine demand for each menu item. These tools use restaurant-specific and market-wide data to determine future-facing consumer interests, helping determine menu item creation and sales numbers.

Insight

The consumer insight behind the Informed Restaurant trend

With the diverse and ever-changing interests of the modern consumer, many restaurants struggle to keep up-to-date on recent trends in the foodservice space. Small-scale restaurants do not have the luxury of time or research divisons to fuel decisions, and must often rely on experiential data. These restaurants desire cost and time-effective solutions to market research, leading to brands filling this gap with curated AI tools designed specifically for the foodservice industry.

Trend themes

Themes within the Informed Restaurant trend

Three behaviours holding the trend together
01

AI-Driven Menu Item Forecasting

Restaurants are using artificial intelligence (AI) analytics and forecasting tools to determine demand for each menu item, aiding in menu item creation and sales numbers.

02

Generative AI for Product Development

PepsiCo and Ai Palette are leveraging AI and data analytics to uncover consumer desires and develop new food and beverage products through tools like 'Tastewise' and FoodGPT.

03

AI-Enhanced Foodservice Innovation

Tools like Datassential's Menucast are harnessing AI and industry data to help with product development, idea prioritization, and predicting future flavor and ingredient trends.

Industry implications

What the Informed Restaurant trend means for industry

Where the trend changes the playbook
For

Foodservice

Restaurants and foodservice businesses can utilize AI-driven menu item forecasting tools to better understand customer demands and optimize their menus.

For

Consumer Packaged Goods

Companies in the CPG industry can tap into generative AI tools like 'Tastewise', 'Black Swan Data', and FoodGPT to uncover consumer desires and develop innovative food and beverage products.

For

Market Research

Market research professionals can leverage AI-powered tools like Menucast to obtain accurate insights on flavor and ingredient trends, aiding in product development and decision-making.

Workshop question

How could your company leverage its data with AI to improve its existing and upcoming services?

Trend signals

Trend signals for Informed Restaurant

Trend score 6.3 out of 10, from popularity 89%, activity 75%, freshness 26%.

Popularity89%
Activity75%
Freshness26%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific