Drinking

Implications - Restaurants and cafés are increasingly specializing in specific diets, whether those are related to weight loss, veganism, or ketogenic diets. The move from broad-to-niche in this category is an adaptation to the changing consumer landscape, in which curated interests are more appealing than wide-spanning attempts at catering to everyone. [More]

Implications - Sparkling tea products are being packaged and presented as alternatives to traditional sodas that are known to disadvantage health. The use of tea-based beverages, and their presentation in contemporary and streamlined packaging, appeal to consumers concerned with balancing self-care goals with indulgence. [More]

Implications - Traditional seltzers used to treat upset stomachs and aid digestion have been recreated to appeal to modern consumers, using shifts in flavor and branding to do so. Beverage brands are creating these new seltzer drinks while promoting the benefits of overall health. From juice-infused seltzers to botanical seltzer cocktails, this new development shows a way for companies to rebrand a classic bodily aid. [More]

Implications - Frozen treats such as popsicles and sundaes infused with alcohol are proving to be a hit with adults across traditional generational categories. This evolution highlights the expansive influence of nostalgic juxtapositions when it comes to alcohol experiences, as well as the interest in unexpected food and beverage hybrids. [More]

Implications - Though many herbal teas have long been known to have beauty-enhancing properties in addition to their various health benefits, brands are now beginning to explicitly tout those properties in tea-based beverages. Such items reveal the way in which the perception of specialization and targeted purpose is able to transform a traditional concept or in this case, product. [More]

Implications - Alcohol brands are attempting to regain loyalty lost to the recent Millennial preference for sober socialization by converging unexpected flavors within the alcohol category. While these flavors might not appeal to the masses, for Millennial foodies or die-hard fans, products like vodka-flavored beer serve as a shareable and novel experience. [More]

Implications - Given its ability to foam better than most other dairy milk alternatives, vegan-friendly oat milk is being incorporated into the menu offerings at both independent and big brand coffee shops. In addition to offering a texture ideal for espresso drinks, oat milk boasts credibility in terms of its superior nutritional value and ecological sustainability. This progression highlights a new balance of priorities for the consumer, one which sees wellness, environmental impact and flavor experience as issues of equal importance. [More]

Implications - As Millennials become increasingly interested in travel, tastes shift away from the traditional amusement park in favor of more authentic, sophisticated destinations. Amusement parks are integrating foodie features as a response. This speaks to how Millennial values transform and translate -- yet fundamentally remain the same -- as they age. [More]

Implications - Alcohol brands are reinventing traditional rosé wines by incorporating dry cider for a balanced, refreshing beverage. Appealing to the Millennial demographic through the use of "Millennial pink", these products are showcasing new flavor profiles that will also appeal to the new generation of alcohol drinkers. This shift in product development offers a chance for brands to connect with younger consumers and through them, build a loyal following. [More]

Implications - The rise of interest in apple cider vinegar among health-conscious consumers has led to the adoption of this natural ingredient in new formats, including everything from dissolvable crystals to wellness "shots". By combining this ingredient with beverages, brands that specialize in health and wellness are able to better cater to consumers prioritizing convenience in their purchase decisions. [More]