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Tea consumption is streamlined through automated at-home machines
Implications - Brands are offering automated tea-brewing devices that speed up the process of producing quality teas. Such items remove the ritualistic aspects of brewing and drinking tea, and cater to consumers who are more concerned with convenience, and consuming the beverage as a means to an end. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
101,244 Total Clicks
Nov 16 - Aug 18
Fresh and Warm
TechLifestyleHealthDrinking
Brands create products and services for children interested in the culinary industry
Implications - With interactive products and services related to play or STEM-learning for kids saturating the market, smaller brands are introducing a relatively overlooked art among children – cooking. The empowerment of "kid chefs" through various tools, subscriptions and services allows for the existence of both independent learning and interpersonal bonding within families – based in the preferences of Millennial parents prioritizing individual growth in their children. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
45,484 Total Clicks
Jun 17 - Aug 18
Recent and Warm
Coffee and tea brands offer clear beverages to add intriguing value
Implications - With the oversaturation of coffee and tea products on the market, brands are creating points of distinction through aesthetics – in some cases, offering coffees, teas, and lattes that are completely transparent. The novelty factor of these items caters to experimental foodies and weary consumers alike. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
25,156 Total Clicks
Apr 17 - Aug 18
Recent and Average
MarketingLifestyleDrinking
Healthy beverage products contain high-fat ingredients
Implications - With the rise of ketogenic diets has come the accommodation of such diets even among beverage brands, offering drinks that are high in fat and nutritious ingredients. These products cater to the niche set of consumers who subscribe to keto, while also appealing with novelty to other demographics for their unusual high-fat nature. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
46,693 Total Clicks
Mar 17 - Aug 18
This Week and Warm
LifestyleHealthDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Alcohol brands experiment with drinks in vapor form
Implications - The reformatting of traditional alcohol experiences now includes brands transforming their beverages into edible mist forms. By changing the way these products are typically ingested, these brands give consumers the experimental experiences they desire, while also ensuring safety by limiting the amount of alcohol visitors consume. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
68,259 Total Clicks
Jul 15 - Aug 18
This Month and Warm
LifestyleDrinking
Tools designed for storing or creating food offer self-cleaning functions
Implications - Brands offering tools involved in drinking, cooking and eating are upping the value of such items by designing them with self-cleaning properties. These products cater to the urban professional looking to enhance the quality of what they consume, with the added benefit of low-maintenance care and commitment. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
233,474 Total Clicks
Mar 17 - Aug 18
This Month and V. Hot
LifestyleFoodHealthDrinking
CBD is integrated into familiar sweet food and beverage items
Implications - The relaxing, anti-nausea and anti-inflammatory benefits of CBD are now being incorporated into food and beverage items that consumers are highly familiar with. By incorporating the ingredient into products like gum and candy rather than only in tincture form, such items are able to put consumers less familiar with cannabis consumption at ease. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
16,638 Total Clicks
Jan 18 - Aug 18
This Month and Average
LifestyleFoodHealthDrinking
Trend Hunter Services
Brands underscore the pH-balanced qualities of their foods and beverages
Implications - Food brands are aiming to target health-conscious consumers by creating items with ingredients that are pH-balanced or balancing. Highlighting such features caters to consumers interested in alkaline diets, underscoring the potential of brands expanding their offerings to cater to more niche consumer interests. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
22,458 Total Clicks
Oct 17 - Jul 18
This Month and Mild
LifestyleFoodHealthDrinking
"Dry" nights out increase in availability due to Millennial demand
Implications - Where once, an alcohol-free night-out might have seemed unappealing to some, the promotion of sobriety in a social setting today acts as a key value proposition for many party purveyors. By providing party-goers with a safe, fun and stigma-free space to let loose, brands are able to capitalize on a growing market. While motivations to abstain from drinking varies, two of the key drivers here include the heightened financial and health contentiousness of Millennial consumers. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
18,177 Total Clicks
Jun 18 - Jul 18
This Month and Average
Beverages are infused with natural mood-enhancing ingredients
Implications - Beverages that incorporate natural ingredients known to elevate peoples' moods are becoming increasingly common. These brands, not failing to highlight the purported mood-boosting qualities of these beverages, offer health-conscious consumers more incentive to purchase than the simple "nutrition and wellness" angle. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
53,084 Total Clicks
May 16 - Jul 18
This Month and Warm
LifestyleHealthDrinking