Ideas
Explore the world's #1 largest database of ideas and innovations, with 402,975 inspiring examples.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 402,975 cutting edge ideas.

Drinking Consumer Insights

Fiber Beverage
Brands ensure a high fiber content in unlikely beverages
Trend - Brands in the beverage industry are prioritizing the inclusion of natural fiber into beverages that are typically considered unhealthy. Everything from sodas to canned lattes are now touting their fiber content.

Insight - Diet culture has shifted in recent years to allow for less restrictive and more wellness-focused eating. Now, more consumers are prioritizing their health while also making room for indulgence, and are turning to brands that effectively offer them this balance.
Workshop Question - How could your brand balance function and indulgence for its customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBD Latte
Cannabis and beverage brands offer CBD-infused lattes
Trend - The popularity of cannabis in North America has grown since legalization, and the substance has expanded into dozens of markets. Now, even lattes are being infused with CBD in order to enhance their relaxing benefits.

Insight - North American consumers are increasingly likely to experiment with cannabis in a variety of different ways now that they better understand the plant's benefits. The many different formats that people now have to consume cannabis has made them more trusting of the once-stigmatized substance.
Workshop Question - How could your brand expand outside of its traditional reach?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vegan Alcohol
Brands offer creamy liqueurs and cocktails made with alternative milks
Trend - Alcohol brands are having to adapt quickly in order to meet consumers' changing needs, and this shift can be observed in the increase of vegan cocktails and liqueurs that brands are now offering.

Insight - The average North American consumer has become more experimental with the foods and beverages they consume, and are now more likely to choose alternative ingredients. This comes as the "alternatives" market becomes increasingly sophisticated, and because consumers view alternatives as more healthy than their traditional counterparts.
Workshop Question - How is your brand experimenting in light of consumers' changing preferences?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Viral Flavor
The CPG space borrows inspiration from TikTok trends
Trend - TikTok usage increased globally during the pandemic, fueling viral trends across many spaces, but especially in food. Companies in the CPG space are borrowing inspiration from these largely DIY food trends, offering products across categories in similar flavor profiles to hose seen on the social media site.

Insight - Food trends on TikTok, sometimes called 'FoodTok,' are introducing a new era of foodie-ism for a younger generation. This is no coincidence; the pandemic-induced lockdown increased both screentime and interest in cooking across generations. This hybridization of interests has resulted in a new generation of foodies who are interested in uncomplicated, but delicious DIYs that use pre-made ingredients, and can be showcased in short video clip-format tutorials.
Workshop Question - How has TIkTok changed your industry? Your customer's expectations? Your brand?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Carbonated Teas
Sparkling tea beverages become more popular
Trend - Brands are creating sparkling tea-based beverages and positioning them as luxury beverages in response to the growth in popularity of seltzers in recent years. These products include everything from tea-based energy drinks to sparkling teas in wine bottles.

Insight - While the alcohol industry isn't as popular among Millennials and Gen Z as it has been among preceding generations, these demographics are likely to experiment with different health beverages. The increased variety of such beverages has forced brands to be more creative as they expand their offerings.
Workshop Question - How is your brand catering to Gen Z and Millennials?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Mixer
Cocktail mixers are made with sustainability in mind
Trend - Brands that specialize in cocktail mixers are now prioritizing sustainable ingredients and packaging in these products. This includes everything from natural juice-based cocktail mixers to mixers made from repurposed food waste.

Insight - As climate change worsens, sustainability is becoming a key motivating factor in more consumers' purchase decisions. Consumers are increasingly seeking out brands that prioritize environmental protection so they can feel less guilt over their consumption habits.
Workshop Question - How is your brand prioritizing sustainability?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Festive Mixers
Cocktail mixers are themed around holiday flavors
Trend - The holiday season always brings about festive flavors in food and beverage products, and this now extends to cocktail mixers. These mixers allow consumers to create holiday-themed cocktails and beverages with minimal effort.

Insight - While the holiday season is filled with celebration and family time for many, the busyness of this time of year can impact consumers' daily routines. Between holiday shopping and various events, many consumers seek out ways to minimize the extra time they spend outside of their routines during this time, and seek out brands that prioritize convenience for them.
Workshop Question - How is your brand prioritizing convenience for its customers?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Low-Alcohol Saké
Brands are releasing sakés with low or zero alcohol content
Trend - The low-alcohol beverage trend now includes saké, as the Japanese rice wine is now being offered with either a limited amount of alcohol, or none at all. These products open up the demographics that could potentially enjoy this beverage.

Insight - While alcohol consumption is going down in Millennial and Gen Z demographics in North America, these same demographics are likely to enjoy diverse cuisines from around the world as a result of ethnic diversity and exposure to various cuisines through social media. Brands that are able to cater to their more cultured palettes will remain relevant among these consumers.
Workshop Question - How is your brand appealing to Millennial and Gen Z habits?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Spicy Seltzers
Brands debut spicy seltzers to appeal to consumers seeking new flavor experiences
Trend - Brands in the alcohol space are launching spicy seltzers that set themselves apart from traditional hard seltzer flavors with bold flavors. These beverages appeal to consumers seeking new flavor experiences.

Insight - Millennial and Gen Z consumers are keen to try new experiences, especially as it relates to the food and beverage space. This comes alongside globalization, which has also sparked the curiosity of consumers to discover new flavors. These trend-conscious consumers enjoy an element of the unexpected on their palates and will flock to brands that satisfy this curiosity.
Workshop Question - How can your brand entice trend-conscious consumers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sweet Potato Beverage
Brands are using sweet potatoes as a key ingredient in beverages
Trend - Brands in the beverage space are using the unlikely ingredient sweet potato to add nutritional value and natural sweetness to various beverages. Products in this space include sweet potato-based teas and and coffee drinks.

Insight - When looking to experiment with flavors, foodie consumers turn to ingredients that are unexpected or rare. The added benefit of nutritional value is an added draw for people who are looking to try new food and beverage items.
Workshop Question - How is your brand prioritizing novelty in its product/service?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends