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Coffee's antioxidant properties are elevated and highlighted
Implications - Brands that offer coffee are highlighting the natural antioxidant properties of the beverages, or are actually enhancing them by infusing them with extra antioxidants. Where once coffee was perceived as being unhealthy because of the sugary and calorie-rich additives that consumers became accustomed to, the rise of craft coffee culture has extended to include this deliberate shift in marketing that appeals to consumers' nutrition-related preferences. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
29,714 Total Clicks
May 17 - Jun 18
This Week and Average
LifestyleHealthDrinking
Bars adopt mechanizes forms of bartending to enhance customer experience
Implications - Brands are utilizing robots and artificial intelligence in order to curate automated bartending experiences for consumers. These robots and environments cater to the experimental drinking culture that has become so popular among consumers, and has the added benefit of offering efficient personalization. [More]
SCORE 6.3
Popularity
Activity
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Megatrends
Patterns
45,910 Total Clicks
Nov 16 - Jun 18
This Week and Mild
TechLifestyleDrinking
Rosé becomes a staple flavor in confectionery products
Implications - Brands have taken note of the popularity of rosé among Millennials, and are beginning to infuse the beverage into their food products in order to boost their appeal to this age group. The infusion of rosé into desserts elevates their "Instagrammability," enabling brands to authentically expand their online presence. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
23,174 Total Clicks
Aug 17 - Jun 18
This Month and Average
LifestyleFoodDrinking
Ingestible cosmetic products come in liquid "shot" forms
Implications - Ingestible products that claim to enhance beauty are more frequently coming in liquid "shot" forms that offer quick and simple forms of delivery. Apart from the convenience they offer, the branding and formula of such products offer a medicinal quality that enhances their perceived effectiveness, resulting in more trust between the brand and the consumer. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
12,511 Total Clicks
Oct 17 - May 18
This Month and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Adaptogenic Holy Basil offers herbal relief in the form of drinks and tonics
Implications - Holy Basil, with its roots in Ayurvedic medicine, is increasingly being incorporated into high-end wellness beverages as it is presently being highlighted as a soothing, mood-enhancing adaptogenic. This progression highlights the pattern of ancient ingredients being co-opted as "superfoods," rebranded to fulfill particular contemporary wellness needs with easily adapting herbal extracts that in reality boast quite a wide range of health benefits. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
43,054 Total Clicks
Sep 16 - May 18
This Month and Mild
LifestyleFoodHealthDrinking
New wave health beverages rely on versatile ginger as an easy pairing partner
Implications - Ginger has emerged as a mainstay flavor around which brand's are introducing new wave wellness beverages given its familiar taste profile and easily paired nature. This progression speaks to the importance of maintaining an accessibility of flavor in envelope-pushing food and beverage products in order to balance the interest in vanguard health brands that adhere to new age wellness goals with the pursuit of flavor familiarity for comfort. [More]
SCORE 8.4
Popularity
Activity
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Megatrends
Patterns
26,969 Total Clicks
Nov 17 - May 18
This Month and Hot
LifestyleFoodHealthDrinking
Tea-based beverages function as alternatives to standard energy drinks
Implications - With traditional energy drinks now having a somewhat negative perception in the eyes of those concerned with health and wellness, brands are pushing out energy drinks and edible items that are based in tea. The use of tea to rebrand this market allows it to bring in consumers that are just as conscious about their health as they are about boosting their ability to get through the day’s tasks. [More]
SCORE 7.4
Popularity
Activity
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Megatrends
Patterns
31,861 Total Clicks
Dec 17 - May 18
This Month and Warm
LifestyleFoodHealthDrinking
Trend Hunter Services
Alcohol companies team up with unlikely brands for collaborations
Implications - Alcohol brands are teaming up with companies that normally have no immediate association with alcohol, and are collaborating on new food items with them. Whether spicy or sweet, these unlikely products are able to cater to the brands' core consumers, while simultaneously catering to experimental foodies. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
30,337 Total Clicks
Dec 16 - May 18
This Month and Mild
MarketingLifestyleFoodDrinking
Barrel-aging is no longer exclusive to the alcohol industry
Implications - The barrel-aging process is no longer exclusive to the alcohol industry, and is more often being incorporated into a variety of edible or non-alcohol drinkable items to enhance their quality. These products come as the rise of artisanal production, or the perception of such, is increasingly prioritized by consumers. [More]
SCORE 5
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Activity
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Megatrends
Patterns
37,663 Total Clicks
Jul 17 - May 18
This Month and Mild
LifestyleFoodDrinking
Protein is infused in water-based beverages for varying purposes
Implications - Whether related to beauty or health, the incorporation of protein into water-based beverages is on the rise. Offering an alternative to the calorie-rich, denser liquid proteins that are often found on the market, these water-based beverages are able to better cater to consumers looking for fast and simple solutions to the health or cosmetic-related problems they are looking to resolve. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
35,767 Total Clicks
Oct 15 - May 18
This Month and Warm
LifestyleHealthDrinking