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Customizable options redesign the experience of ordering food and beverage
Implications - As consumers look for experiences that balance authenticity and personalization, brands are moving to offer customizable food and beverage experiences that reimagine the ordering process. This progression highlights the need to incorporate unexpected, exciting elements to the retail experience in order to allow customers to feel in control of the process. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
100,196 Total Clicks
Nov 15 - Jun 17
Recent and Warm
Floral and botanical elements take centre stage in food and beverage
Implications - Providing both a multi-sensory element and an elevated opportunity for presentation, edible flowers and botanical extracts can now be found in a variety of luxurious food and beverage experiences. This shift highlights how living a nature-integrated lifestyle as is seen today as a means of status in the same way as health and wellness. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
54,083 Total Clicks
Sep 15 - Jun 17
Recent and Average
LifestyleFoodDrinkingLuxury
Self-serve cafes place customization entirely in the hands of consumers
Implications - Taking the cafe concept to a much more curated level, brands are flipping the tables and turning consumers into hands-on baristas. The self-serve model not only increases brand-consumer engagement, it also appeals to discerning coffee drinkers who are very particular about the customization of their java. By giving consumers a chance to craft their version of a perfect beverage, these cafes allow for a truly personalized experience without any interference or potential misinterpretation by staff. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
74,883 Total Clicks
May 16 - Jun 17
Recent and Warm
LifestyleFoodDrinking
Beverages are marketed around the experience of picnicking
Implications - With millennial consumers being drawn to low-cost experiences that can accommodate large groups easily, beverage brands are marketing products around the experience of summer picnicking. This shift speaks to the importance of ritual across age categories and highlights the opportunity for brands to build themselves into the experience of these rituals. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
179,955 Total Clicks
Jun 16 - Jun 17
Recent and Warm
LifestyleFoodDrinkingLuxury
Collagen becomes a staple in products outside of the health market
Implications - With an internet-driven skincare culture driving a collective interest in preventative anti-aging measures, collagen in particular is being integrated in food and beverage outside of the health and wellness market, with even collagen-distilled alcohols emerging. This progression highlights the new view of self-care as essential and how new priorities informed by the wellness movement are inspiring the design of new experiences in seemingly unrelated markets. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
57,102 Total Clicks
Apr 16 - Jun 17
Recent and Mild
FashionLifestyleFoodDrinkingCosmetics
The botanical beverage craze focuses on hibiscus for added health
Implications - The versatility of botanical ingredient hibiscus is proving to be a staple in emerging beverage experiences that aim to add value with layers of healthful floral elements. In addition to highlighting the subtle ways in which the health and wellness movement seeps into unexpected areas of consumer life, this shift speaks to the pursuit of complex, comforting food and beverage experiences that promote a feeling of experimentation. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
21,654 Total Clicks
Jan 17 - Jun 17
Recent and Average
LifestyleFoodHealthDrinking
Cardamom challenges ginger for status as the go-to functional spice
Implications - Boasting a versatility comparable to ginger, cardamom is quickly becoming the go-to functional spice thanks to its easy incorporation into such a wide variety of culinary staples, both sweet and savory food and beverage experiences. This shift highlights a continually evolving North American palate thanks to a world of influence in regards to flavor, as well as speaking to the mainstream desire to see subtle spice elements incorporated into familiar food and beverage experiences. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
28,634 Total Clicks
Jan 17 - Jun 17
Recent and Mild
LifestyleFoodHealthDrinking
Trend Hunter Services
Interactive pop-ups invite customers to co-create products
Implications - Meeting the desire for both direct-to-consumer brand interactions and limited edition, personalized merchandise, brands are hosting pop-up experiences that invite customers to experiment in order to co-create custom products. This progression demonstrates the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is at times difficult to garner. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
96,548 Total Clicks
Oct 16 - Jun 17
Recent and Warm
Playfully booze branding creates light-hearted alcohol rituals
Implications - Engaging consumers visually and emotionally, alcohol packaging that is both imaginative and interactive offers opportunities to create new brand rituals around ready-to-drink beverages. Either through inspiring imagery or unusual packaging styles, beverage brands are enticing new consumers to try out their products based on visuals alone. Particularly useful for newer brands and products that doesn’t have a lot of online credibility yet, an enticing appearance draws in curious experience-seekers. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
51,911 Total Clicks
Sep 16 - Jun 17
This Month and Warm
Cocktails are given minimalist overhaul to attract image-conscious Millennials
Implications - Enjoying the fun flavors of pre-mixed beverages, Millennials still seek to look sophisticated while consuming their drinks. Enter streamlined packaging designs that offer a refreshingly minimalistic approach to fun fruity cocktails. As every social situation becomes a photoshoot opportunity, Millennials are hyper aware of their image, often choosing alcohol beverages that suit their stylistic preferences and personal branding. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
36,946 Total Clicks
Sep 16 - Jun 17
This Month and Warm