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The QSR industry is embracing floral flavors in foods and drinks
Implications - Once associated with higher end, artisan foods, the use of floral flavors is now being embraced by brands in the QSR industry. The adoption of floral flavors allows QSR brands to enhance the perceived quality of their offerings, while also showing them to be open to experimenting with flavors.

Homework Question - Consider an element of an adjacent industry that your brand could adopt into its own product/service. [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
28,240 Total Clicks
Mar 17 - Dec 18
This Month and Warm
LifestyleFoodDrinking
Cannabis serves as a social lubricant for some in-home events
Implications - An increasing number of brands are responding to consumer curiosity and the desire to experiment with cannabis by producing products and services that facilitate its use at in-home social events. For many consumers, cannabis serves as an easy and natural substitution for alcohol during dinner parties and other in-home social gatherings. These offerings display the propensity consumers have for engaging with products that make for an easier transition into social cannabis consumption.

Homework Question - How is your industry adapting to the space consumers are making for the emerging cannabis industry? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
34,733 Total Clicks
Aug 18 - Dec 18
This Month and Average
LifestyleHealthLifeDrinking
Rather than simply offering flavored waters, seltzers incorporate real juice
Implications - The fusion of seltzer water and real juice is on the rise, with brands now recognizing that artificially flavoring their seltzers limits the range of potential customers that would purchase them. By using real juice, these brands are able to tout these products as healthier and appeal to pickier nutrition-focused consumers.

Homework Question - What element could your brand add to broaden the range of consumers your product/service appeals to? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
31,303 Total Clicks
Jun 17 - Dec 18
This Month and Warm
LifestyleDrinking
Brands are offering coffee creamers that are based in butter
Implications - With more consumers now adding butter to their coffees, whether for its flavor or for various dietary preferences/restrictions, brands are releasing butter-based creamers to cater to these individuals. These items highlight the value of identifying and investing in more niche consumer behaviors.

Homework Question - Consider a small but significant consumer behavior within your brand's area of expertise. How could you cater to that behavior? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
26,109 Total Clicks
Jan 17 - Nov 18
This Month and Mild
LifestyleDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Traditional Puerto Rican eggnog serves as flavor inspiration
Implications - Coquito, a traditional holiday drink hailing from Puerto Rico, is increasingly serving as flavor inspiration for food and beverage products seeking a touch of festive flair. Similar to eggnog, coconut-based beverage holds nostalgic elements for those who grew up drinking the beverage over the holidays. Seeing this beverage grow in popularity in mainland United States speaks to the increased appetite both brands and consumers have for consuming culturally-inspired flavors driven by human migration.

Homework Question - Where does tradition fit into your brand's process for seeking product inspiration? [More]

SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
22,404 Total Clicks
Oct 18 - Nov 18
This Month and Untested
LifestyleFoodLifeDrinking
The world of sommeliers is made more accessible to the average consumer
Implications - Sommeliers are an exclusive group of wine experts, however their knowledge and services are becoming slightly more accessible via various platforms. This shift towards enhancing education in this field comes as consumers increasingly seek out more information on the products and services they're considering purchasing.

Homework Question - How could your brand better educate consumers on its product/service on the path-to-purchase? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
38,634 Total Clicks
Nov 16 - Nov 18
This Month and Mild
LifestyleDrinking
The rise in popularity of ultra-filtered milk is due to its health benefits
Implications - The rise in popularity of ultra-filtered milk comes as the traditional milk industry sees growing competition from the many alternatives that now dominate the market. The extra-thorough filtration process this milk goes through prior to packaging enhances its protein and calcium content, and appeals to health-conscious consumers without lactose restrictions.

Homework Question - How could your brand revamp a traditional product/service it offers? [More]

SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
40,724 Total Clicks
Feb 17 - Nov 18
This Month and Warm
LifestyleDrinking
Trend Hunter Services
Teas are now offered in various non-traditional forms
Implications - Tea brands are looking to distinguish themselves by offering their products in alternative formats, or for alternative uses than those that teas are typically consumed for. These items allow for such brands to stand out in an over-saturated market, while catering to the more niche needs and preferences of consumers.

Homework Question - How could your brand offer specialty products/services that appeal to more niche needs? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,457 Total Clicks
Apr 18 - Nov 18
This Month and Warm
LifestyleDrinking
The popularity of oat milk has led to pre-packed items based in the product
Implications - Oat milk's rising popularity as an alternative to regular milks or traditional lactose-free options, has led to its incorporation in CPG beverages and foods. These products come in reaction to consumers' expectations that brands cater to and make widely-available their diverse, niche preferences.

Homework Question - How could your brand better cater to niche consumer preferences within its area of expertise? [More]

SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
22,974 Total Clicks
Jan 18 - Nov 18
This Quarter and Warm
LifestyleDrinking
On-the-Go coffee beverages evolve into packaged “shots” for a quick caffeine fix
Implications - While the typical espresso shot is often enjoyed freshly brewed or on-site at a cafe, packaged alternatives are emerging to satiate consumers looking for more convenient caffeine alternatives. While on-the-go coffee is certainly not a new phenomenon, we’re seeing that evolve into one-shot packaged offerings to allow consumers to enjoy a jolt of caffeine at their own leisure. A great way for brands to expand product lines onto store shelves, these one-shot packaged beverages speak not only to the change in format for coffee beverages but the emerging desire for more immediate, on-the-go options.

Homework Question - How can you make your most desirable product more accessible to consumers on-the-go? [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
61,292 Total Clicks
Apr 17 - Nov 18
This Quarter and Warm
LifestyleDrinking