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Snacks and beverages integrate elements of adjacent hobbies
Implications - Snacks and beverages designed and curated to appeal to consumers' hobbies and psychographic preferences introduce a hyper-targeted approach to the industry. This satisfies the need for products that suit an individual's personal brand. As well, consumers are overcome with choice in the digital age, and are seeking more targeted curation as a result. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
35,290 Total Clicks
May 17 - Nov 17
This Week and Warm
LifestyleFoodLifeDrinking
Prenatal health products are no longer only packaged as supplements
Implications - Ingestible prenatal nutrition products once mostly came in the form of supplements, but now everything from water to oat bars are being marketed as beneficial to the health of expecting mothers. This broadens the market, offering a two-way benefit where brands have more opportunity for consumers to purchase, while consumers are allowed more choice in their health-related purchases. It also serves as a blanket marketing term which allows brands to push their products as being essential for specific groups of people – in this case, pregnant women. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,584 Total Clicks
Nov 15 - Nov 17
This Week and Mild
Everyday goods incorporate the flavors and scents of desserts
Implications - Products that consumers use frequently — such as hygiene and cosmetics or certain beverages and foods — can quickly begin to feel ho-hum. In order to make even those regular products fresh and special, brands have incorporated the flavors, scents, and colors of dessert, offering up the feeling of indulgence without the health comprise that comes with eating a full serving. As brands find ways to make their products and services novel even for repeat consumers, they can increase loyalty while also infusing their brand image with joy and delight. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
40,346 Total Clicks
Nov 16 - Nov 17
This Week and Warm
FashionLifestyleFoodDrinkingCosmetics
Smoothies are being marketed as products that enhance people's appearance
Implications - The health potential of smoothies is both vast and customizable, and so to give these products a more distinct selling point, brands are touting their smoothies as being ones that enhance beauty. As the health and wellness industry increasingly shifts to preventative measures rather than treating issues once they arise, the fact that this is leaking over to its beauty-related fractions speaks to the growing relevance of the "from the inside, out" approach that consumers are taking when it comes to their health and appearance. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
21,729 Total Clicks
Sep 17 - Nov 17
This Month and Untested
LifestyleFoodHealthDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Food and beverage pairings are being offered in increasingly diverse forms
Implications - The art of pairing food and beverages was once confined to dinner parties and restaurants, but brands are increasingly diversifying and transforming the traditional aspects of this practice. These reformed pairings, or the new mediums through which they're accessed or offered, takes the practice out of the simple "foodie" realm, and into one that caters to the shift towards experientialism, which is increasingly driving purchasing decisions. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
28,033 Total Clicks
Jan 17 - Nov 17
This Month and Warm
BusinessLifestyleFoodHealthDrinking
Nutritious beverages are increasingly featuring oils as primary ingredients
Implications - Various oils are increasingly being incorporated into beverages in order to enhance their nutrition and marketability, a shift that comes as these products move away from simply enhancing the flavor of dishes, and into the health and beauty industries. This increasingly mainstream practice comes as consumers continue to seek new and convenient ways to sustain healthy lifestyles, that avoid impinging on the way of life they're accustomed to. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
28,889 Total Clicks
Mar 17 - Nov 17
This Month and Average
MarketingLifestyleHealthDrinking
Milk products have various health functions emphasized and enhanced
Implications - The dairy industry is having to compete with the countless "alternative milk" products that are released on a regular basis, and it is doing so by formulating milk products that have a specialized focus. These focuses are normally health-related, and serve to distinguish milk-based beverages from their countless competitors. This emerging shift gives consumers more incentive to drink milk as part of a nutritious diet, while reframing the marketing ploys that imply that lactose-free beverages are the ultimate healthy choice. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
21,962 Total Clicks
Apr 17 - Nov 17
This Month and Average
MarketingLifestyleHealthDrinking
Trend Hunter Services
Coconut cream is being used as a dairy free alternative
Implications - Though almond and soy milks have long been the go-to alternative to milk, coconut cream is now being introduced as an emerging dairy free option. The creamy consistency of this ingredient offers a much richer texture and flavor profile than its almond, soy, and coconut milk counterparts. The ingredient is now being adopted into food and beverage items alongside marketing terminology that emphasizes their lack of lactose – catering to consumers seeking to accommodate indulgence in their pursuit of healthy lifestyles. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
28,677 Total Clicks
Jan 17 - Nov 17
This Month and Average
MarketingLifestyleFoodHealthDrinking
Milk packaging caters to consumers' specific use-cases
Implications - Like any product, milk has common use-cases beyond simply drinking it; it's a common bedtime beverage, and many kids use it as a base for dunking cookies, to name a few. In recognition of the niche uses consumers apply to their milk consumption, brands have created packing that either references or aids in the specific uses and aspects of the product. Extrapolating this, brands that recognize the consumer behaviors surrounding their products stand to provide those consumers with a more thoroughly engaging and effective experience. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
44,595 Total Clicks
Feb 17 - Nov 17
This Month and Hot
Art & DesignDesignLifestyleDrinking
Water bottles and purifiers are offering their own mineralization features
Implications - While mineral water is not a new concept, water bottles and purifiers are being incorporated with crystals or specialty lights that turn standard tap water into high-quality mineral water. Since it avoids the use of disposable plastic water bottles, this shift serves consumers who are seeking more environmentally friendly ways to enhance their health and wellness goals – all while infusing convenience and functionality into the process. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
38,922 Total Clicks
Mar 17 - Nov 17
This Month and Average
MarketingLifestyleDrinking