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Restaurants and cafés cater to smaller consumer segments via diet-specific themes
Implications - Restaurants and cafés are increasingly specializing in specific diets, whether those are related to weight loss, veganism, or ketogenic diets. The move from broad-to-niche in this category is an adaptation to the changing consumer landscape, in which curated interests are more appealing than wide-spanning attempts at catering to everyone. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
51,973 Total Clicks
Sep 17 - Oct 18
This Month and Warm
LifestyleDrinking
Sparkling tea products are presented as healthy alternatives to traditional sodas
Implications - Sparkling tea products are being packaged and presented as alternatives to traditional sodas that are known to disadvantage health. The use of tea-based beverages, and their presentation in contemporary and streamlined packaging, appeal to consumers concerned with balancing self-care goals with indulgence. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
17,815 Total Clicks
Jul 18 - Oct 18
This Month and Average
LifestyleDrinking
Brands reinvent digestive aids for a broader audience appeal
Implications - Traditional seltzers used to treat upset stomachs and aid digestion have been recreated to appeal to modern consumers, using shifts in flavor and branding to do so. Beverage brands are creating these new seltzer drinks while promoting the benefits of overall health. From juice-infused seltzers to botanical seltzer cocktails, this new development shows a way for companies to rebrand a classic bodily aid. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
13,776 Total Clicks
Mar 18 - Oct 18
This Month and Mild
LifestyleDrinking
Alcohol-infused ice cream and popsicles are a nostalgic adult indulgence
Implications - Frozen treats such as popsicles and sundaes infused with alcohol are proving to be a hit with adults across traditional generational categories. This evolution highlights the expansive influence of nostalgic juxtapositions when it comes to alcohol experiences, as well as the interest in unexpected food and beverage hybrids. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
50,079 Total Clicks
May 17 - Sep 18
This Month and Average
LifestyleFoodDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Tea-based beverages tout their beauty-enhancing qualities
Implications - Though many herbal teas have long been known to have beauty-enhancing properties in addition to their various health benefits, brands are now beginning to explicitly tout those properties in tea-based beverages. Such items reveal the way in which the perception of specialization and targeted purpose is able to transform a traditional concept or in this case, product. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
69,614 Total Clicks
Jul 15 - Sep 18
This Month and Average
MarketingLifestyleDrinking
Booze brands look to adjacent alcohol categories for inspiration
Implications - Alcohol brands are attempting to regain loyalty lost to the recent Millennial preference for sober socialization by converging unexpected flavors within the alcohol category. While these flavors might not appeal to the masses, for Millennial foodies or die-hard fans, products like vodka-flavored beer serve as a shareable and novel experience. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
20,964 Total Clicks
Jan 18 - Sep 18
This Month and Mild
LifestyleDrinkingUnique
Frothy oat milk products are becoming the dairy alternative of choice in cafes
Implications - Given its ability to foam better than most other dairy milk alternatives, vegan-friendly oat milk is being incorporated into the menu offerings at both independent and big brand coffee shops. In addition to offering a texture ideal for espresso drinks, oat milk boasts credibility in terms of its superior nutritional value and ecological sustainability. This progression highlights a new balance of priorities for the consumer, one which sees wellness, environmental impact and flavor experience as issues of equal importance. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
17,306 Total Clicks
Jan 18 - Sep 18
This Month and Average
LifestyleDrinking
Trend Hunter Services
Amusement parks that feature cuisine-focused experiences highlight sophistication
Implications - As Millennials become increasingly interested in travel, tastes shift away from the traditional amusement park in favor of more authentic, sophisticated destinations. Amusement parks are integrating foodie features as a response. This speaks to how Millennial values transform and translate -- yet fundamentally remain the same -- as they age. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
80,279 Total Clicks
Oct 16 - Sep 18
This Quarter and Mild
WorldLifestyleFoodTravelDrinking
Brands combine rosé and cider to create an all-new flavor experience
Implications - Alcohol brands are reinventing traditional rosé wines by incorporating dry cider for a balanced, refreshing beverage. Appealing to the Millennial demographic through the use of "Millennial pink", these products are showcasing new flavor profiles that will also appeal to the new generation of alcohol drinkers. This shift in product development offers a chance for brands to connect with younger consumers and through them, build a loyal following. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
10,507 Total Clicks
Jun 18 - Sep 18
This Quarter and Average
LifestyleDrinking
Apple cider vinegar is reformatted in reaction to a rise in consumer interest
Implications - The rise of interest in apple cider vinegar among health-conscious consumers has led to the adoption of this natural ingredient in new formats, including everything from dissolvable crystals to wellness "shots". By combining this ingredient with beverages, brands that specialize in health and wellness are able to better cater to consumers prioritizing convenience in their purchase decisions. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
58,126 Total Clicks
Aug 17 - Sep 18
This Quarter and Average
LifestyleHealthDrinking