Newly Added
Category List
Full Index


The classic floral tea blend is elevated to flavor status
Implications - Consumers yearning for bold, floral flavors are turning to Earl Grey-infused cocktails and desserts that are elevating the iconic bergamot-tinged tea to become a flavor in its own right, expanding its influence outside of the world of tea. This shift highlights the experimental nature of individuals driven by exciting and unexpected flavor experiences and speaks to the ever-expanding demand to see time-tested tastes adapted into new contexts. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
33,186 Total Clicks
Jun 16 - Jan 18
Recent and Average
LifestyleFoodHealthDrinking
Following gin, sherry emerges as the new go-to cocktail ingredient
Implications - Evolving from its old-fashioned image, sherry is proving to be an ingredient of choice on global cocktail menus, with even a handful of dedicated sherry bars entering the spotlight as well. As consumers look to adopt new rituals such as low-alcohol cocktails, many are reclaiming old-world aperitifs and fortified wines that deliver surprising experiences that recall the comforts of tradition. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
37,354 Total Clicks
Jan 18 - Jan 18
This Week and Hot
LifestyleDrinking
Cannabis culture takes a cue from the coffee and tea industry
Implications - Following the models of larger industries that paved the way, the fast-emerging legal cannabis industry is transforming the product innovations that the tea and coffee industry has become known for. This shift reveals the ways in which emerging industries are able to follow the blueprint of others in the process of establishing themselves in a market that may find them unfamiliar. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
75,897 Total Clicks
Dec 15 - Jan 18
This Week and Warm
MarketingLifestyleHealthDrinking
Small grocery brands prioritize curated goods in minimalist displays
Implications - Small grocers shift their approach to design by creating spaces that prioritize minimalism and quality, whereas the traditional approach to grocery design focuses on overstocking to overwhelm consumers. This shift takes into account the paradox of choice, in which consumers experience paralysis when it comes to making decisions when options are many. The use of minimalist displays and curated options serves consumers seeking a quick yet experience-driven shopping experience. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
180,578 Total Clicks
May 16 - Jan 18
This Week and Hot
The 6 Patterns of Opportunity & Top 18 Megatrends
Cosmetic brands offer supplements that aid in beauty maintenance
Implications - Brands that are most known for their topical skincare and cosmetic products are dabbling in beauty-enhancing supplements. The supplement industry has fast-adopted the most popular values of the cosmetic world, and so it is a natural progression that the reverse is now true as well. This shift benefits consumers for its streamlined convenience, as they now increasingly turn to one brand for all of their beauty-related needs. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
59,577 Total Clicks
Jan 16 - Jan 18
This Month and Warm
Tech innovations offer informative nutrition programs for children at home
Implications - Food programs for children, whether interactive or passive, are leveraging technology and media to better inform children on everything from farming and cooking, to nutrition and fitness. These innovations allow for practical experience that counters the obesity and nutritional deficits that too many children in North America face. These renewed platforms through which nutrition is taught in homes are designed to offer more experiential approaches to learning, in the hopes that they will better resonate with target audiences. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
63,577 Total Clicks
Aug 16 - Jan 18
This Month and Mild
TechLifestyleFoodHealthDrinking
Food brands offer interactive tech in restaurants and stores aimed at children
Implications - Where food brands once appealed to children in-store with bright colors and youthful designs, they are now supplementing this approach with interactive technology. This comes as companies work to meet the distinct needs of this generation's tech-based lifestyle habits – as it grows up with technology in a way that none before it have. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
115,857 Total Clicks
Dec 15 - Jan 18
This Month and Mild
Trend Hunter Services
Alcohol brands infuse unexpected food products into their beverages
Implications - Alcohol brands are infusing unlikely ingredients into their products, offering an alternative to the herbs, botanicals or citrus fruits that are normally incorporated into alcoholic beverages, while creating a new twist on the traditional standard of food and drink pairings. This shift serves consumers' who appreciate craft distillation and its inclusion of sophisticated novelty, while setting a new precedent for how brands can renew their approach to traditional processes in their respective industries. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
25,423 Total Clicks
Sep 16 - Jan 18
This Month and Untested
LifestyleFoodDrinking
Low-alcohol cocktails allow consumers to indulge more responsibly
Implications - Bartenders and mixologists are being tasked with creating low-alcohol cocktail menus that provide a new drinking experience while still supporting the indulgence of fine dining. This progression is an example of the desire for new takes on familiar experiences that cater to of-the-moment wellness trends and of savoring the overall experience of the food and beverage one consumes. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
25,945 Total Clicks
Nov 17 - Jan 18
This Month and Warm
LifestyleFoodDrinking
Nitrogen-infused beverages become the primary selling point at bars and cafes
Implications - Nitrogen-infused food and beverage items are now being marketed as central aspects of new establishments popping up globally. The use of nitrogen as a replacement for standard carbonation offers a quick fix for food brands looking to position themselves in a more upscale market, while catering to the rise in consumer demand for these creamier beverages. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
200,404 Total Clicks
Sep 16 - Jan 18
This Month and Warm
BusinessLifestyleFoodDrinking