Mainstream beverages are now elevated with flavored and chewable inclusions
Trend - Mainstream beverages are now being elevated with chewables and chunks. Ranging from tapioca pearls, smoothies with fruit chunks or seeds, and jelly or fruit bits, these beverages enhance the flavors and texture of the drink, allowing consumers to experience a more sensory tasting experience.
Insight - Food enthusiasts often seek unconventional products to satiate their cravings for exploration and push the boundaries of traditional dining. The globalization of bubble tea has spurred a rise in brands innovating with the typically smooth, liquid texture of most beverages, leading to an increase in experimental ingredients across the markets. Businesses catering to the demand for these products can appeal to consumers looking for multisensory consumption experiences.
Insight - Food enthusiasts often seek unconventional products to satiate their cravings for exploration and push the boundaries of traditional dining. The globalization of bubble tea has spurred a rise in brands innovating with the typically smooth, liquid texture of most beverages, leading to an increase in experimental ingredients across the markets. Businesses catering to the demand for these products can appeal to consumers looking for multisensory consumption experiences.
Workshop Question - How can your brand add multisensory components to its product/service?
