Category
Lifestyle
Assisted Choices
Trend cluster
Category
Textured
Beverage
Mainstream beverages are now elevated with flavored and chewable inclusions.
5.4
Trend score
Trend
What is the Textured Beverage trend?
Textured Beverage: Mainstream beverages are now being elevated with chewables and chunks. Ranging from tapioca pearls, smoothies with fruit chunks or seeds, and jelly or fruit bits, these beverages enhance the flavors and texture of the drink, allowing consumers to experience a more sensory tasting experience.
Insight
The consumer insight behind the Textured Beverage trend
Food enthusiasts often seek unconventional products to satiate their cravings for exploration and push the boundaries of traditional dining. The globalization of bubble tea has spurred a rise in brands innovating with the typically smooth, liquid texture of most beverages, leading to an increase in experimental ingredients across the markets. Businesses catering to the demand for these products can appeal to consumers looking for multisensory consumption experiences.
Trend themes
Themes within the Textured Beverage trend
Three behaviours holding the trend together01
Chewable Inclusions in Beverages
The integration of chewable elements such as tapioca pearls and jelly bits in drinks is transforming the traditional beverage experience by adding a new textural dimension.
02
Candy-Inspired Drinks
Leveraging the nostalgic flavors of popular candies, brands are creating innovative drinks that offer familiar yet novel sensory experiences.
03
Globalization of Bubble Tea Influences
The global popularity of bubble tea has inspired a wave of experimental beverages featuring unique textures and flavors to cater to adventurous consumers.
Industry implications
What the Textured Beverage trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Incorporating textural elements into beverages represents a significant opportunity for innovation in the traditional drink market.
For
Candy and Confectionery
The crossover between candy flavors and beverages allows brands to extend their product lines into refreshing new formats.
For
Global Cuisine
The embrace of global culinary trends such as bubble tea creates opportunities for cross-cultural beverage offerings that excite diverse consumer bases.
Workshop question
How can your brand add multisensory components to its product/service?
Trend signals
Trend signals for Textured Beverage
Trend score 5.4 out of 10, from popularity 76%, activity 64%, freshness 22%.
Popularity76%
Activity64%
Freshness22%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Textured Beverage trend
4 featured examples from Jul 4, 2023 to Feb 29, 2024CategoryLifestyle
Textural Mochi Beverages
Warabimochi Kamakura Sells Traditional Japanese Warabimochi Drinks
The concept of incorporating traditional Japanese flavors in modern dessert drinks presents opportunities for experiential dining establishments.
CategoryLifestyle
Textural Coconut-Infused Drinks
The Hello Day! Magico Drinks Come in Three Flavor Options
Exploring new ways to combine liquid and solid ingredients to create innovative beverages.
CategoryLifestyle
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Opportunity for beverage companies to innovate by introducing new textural elements into their products.
CategoryLifestyle
Textural Strawberry Drinks
Del Taco Double Strawberry Poppers Come in Three Options
The limited time offering of the Del Taco Double Strawberry Poppers demonstrates an opportunity for innovation within the fast food industry, particularly in the beverage category.
