Category
Lifestyle
Serial Snacking
Trend cluster
Category
Vegan
Expansion
Restaurants and other F&B businesses are offering vegan West African dishes.
3.3
Trend score
Trend
What is the Vegan Expansion trend?
Vegan Expansion: West African cuisine already features plant-based dishes--making the expansion of vegan options in this space a natural progression. Both CPG brands and restaurants are offering familiar West African dishes with alternative ingredients that cater to the ongoing popularity of veganism.
Insight
The consumer insight behind the Vegan Expansion trend
Consumers now have many reasons for choosing vegan options even if they don't subscribe to veganism as a whole--including more authentic alternative ingredient options on top of health, animal welfare and environmental considerations. F&B brands that consider these factors while still prioritizing authentic flavors are catering to today's "foodie"--who is both experimental and mindful in their food preferences.
Trend themes
Themes within the Vegan Expansion trend
Three behaviours holding the trend together01
Vegan Expansion
West African cuisine already features plant-based dishes--making the expansion of vegan options in this space a natural progression.
02
Ricebread Baking Mixes
With Sasas Mix, 22-year-old student Niaka Porte is sharing her family recipe for ricebread, a popular dessert in Liberia that takes the form of a naturally gluten-free banana rice cake made with rice and warm spices of ginger and nutmeg.
03
Chef-Crafted Vegan Ready Meals
U.K.-based ready meal company Allplants has teamed up with none other than plant-based celebrity chef Rachel Ama to offer a delectable new range of limited-edition vegan ready meals that are inspired by Ama's approach to cookery.
Industry implications
What the Vegan Expansion trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Both CPG brands and restaurants are offering familiar West African dishes with alternative ingredients that cater to the ongoing popularity of veganism.
For
Culinary Education
This collaboration also helps to expose culinary talent to consumers who may not be familiar with the chef, writer, entrepreneur and founder of Zoe's Ghana Kitchen.
For
Ready Meal Delivery
U.K.-based ready meal company Allplants has teamed up with none other than plant-based celebrity chef Rachel Ama to offer a delectable new range of limited-edition vegan ready meals that are inspired by Ama's approach to cookery.
Workshop question
In what areas could your brand better prioritize ethical sourcing?
Trend signals
Trend signals for Vegan Expansion
Trend score 3.3 out of 10, from popularity 40%, activity 39%, freshness 19%.
Popularity40%
Activity39%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vegan Expansion trend
4 featured examples from May 14, 2022 to Oct 26, 2023CategoryLifestyle
African-Inspired Vegan Cuisine
Afrobeat Kitchen Cooks Up Vegan African Dishes in Parkdale
The vegan egusi dish at Afrobeat Kitchen presents an opportunity for the plant-based food industry to explore creative and flavorful alternatives to traditional meat and seafood-b…
CategoryLifestyle
Chef-Crafted Vegan Ready Meals
These Plant-Based Meals Were Created By Vegan Celeb Chef Rachel Ama
Food delivery services can capitalize on the growing demand for plant-based ready meals by offering these chef-crafted vegan dishes to a wider audience.
CategoryLifestyle
Ricebread Baking Mixes
Sasas Mix is the First West African Banana Bread Baking Mix
Food manufacturing companies can experiment with unique ingredients and develop baking mixes inspired by global flavors, like Sasas Mix's ricebread banana bread mix.
CategoryLifestyle
Summery Plant-Powered Stews
AYO Foods & Chef Zoe Adjonyoh Collaborated on Aboboi
Offering an assortment of plant-based options and collaborating with chefs to curate menus would make a meal delivery service outshine its competitors.
