[ yellow tail ] PURE BRIGHT is 85 Calories or Less and Under $7
Laura McQuarrie — June 30, 2021 — Lifestyle
References: yellowtailwine & prnewswire
[ yellow tail ] PURE BRIGHT is a new lower calorie, lower alcohol wine that sets itself apart as the first of its kind from a major wine brand to weigh in at less than $7 per bottle. Available in Sauvignon Blanc, Pinot Grigio and Chardonnay, these wines represent years of work perfecting a proprietary process to maximize flavor and minimize calories and alcohol.
John Casella, Managing Director of Casella Family Brands, which makes [ yellow tail ] PURE BRIGHT, says "Until now, lower calorie wines have been seen as light on flavor. That was a trade-off we weren't willing to make. We took the opposite approach, ensuring great taste and then working our way backward to deliver on making it lighter."
As well as being lower in calories and alcohol, these wines from [ yellow tail ] are vegan and gluten-free.
John Casella, Managing Director of Casella Family Brands, which makes [ yellow tail ] PURE BRIGHT, says "Until now, lower calorie wines have been seen as light on flavor. That was a trade-off we weren't willing to make. We took the opposite approach, ensuring great taste and then working our way backward to deliver on making it lighter."
As well as being lower in calories and alcohol, these wines from [ yellow tail ] are vegan and gluten-free.
Trend Themes
1. Affordable Low-alcohol Wines - The trend of producing low-alcohol wines such as [ yellow tail ] PURE BRIGHT represents an opportunity for winemakers to cater to health-conscious consumers looking for low calorie options.
2. Innovative Wine-making Processes - Winemakers who can develop proprietary processes to maximize flavor while reducing calories and alcohol in their wines have the potential to disrupt the wine industry.
3. Vegan and Gluten-free Wines - The trend of producing vegan and gluten-free wines like [ yellow tail ] PURE BRIGHT presents an opportunity for winemakers to cater to consumers with dietary restrictions.
Industry Implications
1. Wine Manufacturing - Wine manufacturers can take advantage of the trend toward low-alcohol and low-calorie wines by producing innovative products like [ yellow tail ] PURE BRIGHT.
2. Healthy Beverages - The trend of producing low-alcohol wines like [ yellow tail ] PURE BRIGHT presents opportunities for healthy beverage companies looking to expand their product lines.
3. Vegan and Gluten-free Products - Winemakers who produce vegan and gluten-free wines like [ yellow tail ] PURE BRIGHT can disrupt the traditional wine industry by catering to consumers with dietary restrictions.
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