Rancho La Gloria, "the largest brand in the wine-based ready-to-drink beverage category," recently expanded its portfolio with the introduction of a new line of AgaVida wine. The agave-based products offer a unique low-alcohol table wine with fruit-forward flavors.
Taking its name from the 100% Blue Agave nectar used in the distillation of authentic tequila, AgaVida is also sweetened with an Agave syrup produced from the same plant used in the fermentation process. Before bottling, Rancho La Gloria further improves its agave products by infusing them with premium fruits. The result is a light and refreshing agave product that is easy to drink.
"Rancho La Gloria is known for agave-based products, and with AgaVida we have the opportunity to introduce new consumers to the category through a flavorful, yet approachable wine," said Russell Stanley, COO of Patco Brands. "At 5% ABV and with four familiar flavors to choose from, AgaVida is an easy to drink table wine that can be sipped throughout the day or night and tastes exceptional all the while."
Image Credit: Rancho La Gloria
Why This Trend Is Growing
- Agave-based Low-alcohol Wines
- Opportunity to create new flavors and varieties of agave-based low-alcohol table wines.
- Fruit-infused Agave Products
- Potential to expand beyond wine and develop fruit-infused agave-based beverages in different categories.
- Approachable Wines for New Consumers
- Creating more approachable wines to appeal to new and younger consumers.
Industries Being Reshaped
- Wine Industry
- Innovations in the wine industry to produce new products that appeal to a wider demographic.
- Alcohol Industry
- Opportunity for the alcohol industry to cater to consumers looking for lighter and more flavorful drinks.
- Beverage Industry
- Creating and introducing new fruit-based beverages with agave as a main ingredient in the market.
