Rancho La Gloria Infused Tequila Offers a Distinctive Drinking Experience
Grace Mahas — August 10, 2022 — Lifestyle
References: rancholagloria & prnewswire
Rancho La Gloria, the wine-based ready-to-drink alcoholic beverage brand, recently expanded into the spirits category with the launch of premium Infused Tequilas. The new offering will be available in two refreshing flavors, Jalapeño Lime and Pink Lemonade. The Rancho La Gloria Infused Tequila offers a distinctive and delicious drinking experience that will appeal to all tequila lovers.
In keeping with all Rancho La Gloria products, the premium blanco tequilas are crafted from 100% Blue Weber Agave. The tequila is then infused and bottled at 35% ABV. The Pink Lemonade Infused Tequila features notes of lemon zest and sweet meyer lemon while the Jalapeño Lime Infused Tequila boasts flavors of freshly sliced jalapeño balanced by juicy key lime and zesty lime peel.
"At Patco Brands, we have a bold vision for the future of agave and with tequila continuing to dominate as a top 3 spirit in the category for U.S. drinkers, we saw an opportunity to innovate and expand our portfolio," said Joey Parris, CMO of Patco Brands. "Whether in a cocktail or sipped on its own, our infused tequilas offer consumers a fun approachable spirit that is authentically unique and we're thrilled to share this creation with the world."
In keeping with all Rancho La Gloria products, the premium blanco tequilas are crafted from 100% Blue Weber Agave. The tequila is then infused and bottled at 35% ABV. The Pink Lemonade Infused Tequila features notes of lemon zest and sweet meyer lemon while the Jalapeño Lime Infused Tequila boasts flavors of freshly sliced jalapeño balanced by juicy key lime and zesty lime peel.
"At Patco Brands, we have a bold vision for the future of agave and with tequila continuing to dominate as a top 3 spirit in the category for U.S. drinkers, we saw an opportunity to innovate and expand our portfolio," said Joey Parris, CMO of Patco Brands. "Whether in a cocktail or sipped on its own, our infused tequilas offer consumers a fun approachable spirit that is authentically unique and we're thrilled to share this creation with the world."
Trend Themes
1. Infused Tequilas - Infused spirits offer a unique drinking experience for consumers and an opportunity for innovation in the spirits industry.
2. Premiumization - Premium infused spirits cater to consumers seeking distinctive and high-quality drinking experiences and offer an opportunity for premiumization in the spirits industry.
3. Agave-based Products - Agave-based product innovation, such as the use of 100% Blue Weber Agave in Rancho La Gloria's infused tequilas, can appeal to consumers seeking authentic and premium drinking experiences and offer opportunities for innovative product offerings in the spirits industry.
Industry Implications
1. Spirits Industry - The spirits industry has an opportunity for innovation in creating unique and premium infused spirits to cater to consumers seeking new and distinctive drinking experiences.
2. Alcoholic Beverage Industry - The alcoholic beverage industry has an opportunity for innovation in developing and promoting premium and unique products, like Rancho La Gloria's infused tequilas, to attract consumers seeking new and exciting drinking experiences.
3. Premium Tequila Industry - The premium tequila industry has an opportunity for innovation in creating unique and premium infused tequilas to attract consumers seeking high-quality and distinctive drinking experiences.
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