Rancho La Gloria, a leading American wine-based cocktail brand, has announced the launch of a new line of ready-to-drink alcoholic beverages called Ranch Water.
The new agave-based seltzer was originally released under the label Texas Ranch Water Co. However, it has now been re-released through Rancho La Gloria, joining the brand's expansive portfolio of canned cocktails. The Rancho Gloria version of the beverage features a 5% ABV and is just 100 calories per can. In addition, the drink will be offered in four main flavor varieties: Tangerine, Lime, Grapefruit, and Watermelon.
“Adding another agave-based offering to our Rancho La Gloria lineup further bolsters our presence as leaders in the agave-based beverage category and we are thrilled to offer adult shoppers a refreshing, better-for-you option that is low in calories, sugar and easy to drink," said Russell Stanley, COO of Patco Brands.
Image Credit: Rancho La Gloria
What's Driving This Trend
- Agave-based RTD Beverage
- Opportunity for other beverage brands to explore and introduce agave-based canned cocktails and seltzers.
- Low-calorie Alcoholic Beverages
- Opportunity for alcohol brands to develop and market low-calorie, low-sugar options for health-conscious consumers.
- Canned Cocktails Expansion
- Opportunity for alcoholic beverage companies to expand their canned cocktail offerings with new and unique flavors.
Who This Affects Most
- Alcoholic Beverages
- Opportunity for alcoholic beverage manufacturers to develop and market new agave-based canned cocktails and low-calorie alcoholic beverages.
- Health and Wellness
- Opportunity for health and wellness companies to collaborate with alcoholic beverage companies to create and promote healthier alcoholic beverage options.
- Retail
- Opportunity for retailers to stock and sell new and unique canned cocktail and seltzer options for consumers looking for healthier alcoholic beverage choices.
