Bayou City Hemp Co., a hemp processing and extraction company based in Texas has announced the launch of its first-ever CBD seltzer line, which will be released under its flagship brand, Mixer Elixir. Dubbed Soft CBD Seltzer, the new brand will offer alcohol-free, zero-calorie beverages infused with Bayou's premium hemp.
The brand has launched with a single flavor -- 'Ranch Water' -- which contains 25mg of hemp-derived CBD and boasts a unique flavor profile consisting of a blend of agave, lime, and sparkling water. The company plans to release a range of additional flavors moving forward into 2022.
“There is a fast-emerging trend of ‘sober-curious’ and ‘cannabis-curious’ consumers. It is the perfect time to introduce our very accessible seltzer, infused with our nanoemulsion innovation to make it easier for the body to absorb the CBD and feel the effects faster,” said Ben Meggs, Bayou City Hemp Co-Founder and CEO.
Image Credit: Bayou City Hemp Co.
What's Driving This Trend
- Soft CBD Seltzers
- The rising trend of 'sober-curious' and 'cannabis-curious' consumers offers a disruptive innovation opportunity for more CBD-infused alcohol-free beverages, with innovative flavors and faster CBD absorption methods.
- Nanoemulsion Innovation
- The nanoemulsion innovation in CBD-infused beverages offers a disruptive innovation opportunity to break down the CBD into smaller particles for better absorption by the body.
- Premium Hemp-infused Drinks
- The premium hemp-infused drinks trend offers a disruptive innovation opportunity for companies to incorporate high-quality hemp and innovate with unique flavor profiles in the non-alcoholic beverage industry.
Who This Affects Most
- Cannabis Beverage
- Cannabis-infused (non-alcoholic) beverages industry presents a disruptive innovation opportunity for companies in the CBD and hemp-extraction and processing fields to tap into the growing market of sober- and cannabis-curious consumers, by launching new CBD-infused soft drink brands and flavors.
- Soft Drinks
- The non-alcoholic beverage industry presents a disruptive innovation opportunity for soft drink manufacturers to incorporate hemp-derived CBD into their portfolio and improve their offerings for consumers who are shifting away from alcoholic beverages.
- Health and Wellness
- The health and wellness industry presents a disruptive innovation opportunity for companies to incorporate hemp and CBD-infused beverages in their product portfolio, as more consumers seek alternative and natural ways to help reduce stress and anxiety and improve their overall well-being.
