Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Savory
Advent
Advent calendars with savory dishes are gaining popularity beyond novelty.
6.4
Trend score
Trend
What is the Savory Advent trend?
Savory Advent: Advent calendars, traditionally filled with small snacks, are now being made to include savory meals in each pouch. While this started as a novelty, it is now gaining mainstream popularity. These calendars are intended for consumers who are less interested in treats than traditional foods.
Insight
The consumer insight behind the Savory Advent trend
The holiday season is often categorized as one of consumption, whether it be gifts for loved ones or food and drink. Consumption combined with festivities leads to an increase in people sharing their favorite foods with one another as an expression of the relationship between the two. These consumers are aware that not every individual shares the same preferences for foods in festivities, leading to the diversification of traditional festive products for those with distinct tastes.
Trend themes
Themes within the Savory Advent trend
Three behaviours holding the trend together01
Savory Advent Calendars
Advent calendars, traditionally filled with small snacks, are now being made to include savory meals in each pouch.
02
Food-Centric Christmas Countdowns
Christmas countdowns have evolved into a diverse array of food-centric calendars that offer complete meals, comfort food, spice blends, or cheese samples.
03
Practical Advent Calendars
Amid inflationary challenges and rising costs of living, adults are turning to practical advent calendars that offer sustenance and nourishment.
Industry implications
What the Savory Advent trend means for industry
Where the trend changes the playbookFor
Holiday Food and Gift
Food and gift industries can explore the market for innovative advent calendars that feature savory meals, spices, or cheese samples for the holiday season.
For
Consumer Goods and Retail
Consumer goods and retail industries can track the trend of food-centric Christmas countdowns and develop alternative advent calendars that cater to different tastes and preferences.
For
Gourmet and Specialty Foods
Gourmet and specialty food industries can tap into the demand for practical advent calendars that offer unique food experiences, such as savory meals or spice blends, to enhance the holiday season.
Workshop question
How could your company draw inspiration from less-than-traditional holiday products while creating its new product or service?
Trend signals
Trend signals for Savory Advent
Trend score 6.4 out of 10, from popularity 88%, activity 86%, freshness 19%.
Popularity88%
Activity86%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Savory Advent trend
4 featured examples from Nov 3 to Nov 9, 2023CategoryLifestyle
Charcuterie Advent Calendars
Hickory Farms' Countdown to Christmas Shares Sweet & Savory Snacks
The food and beverage industry can capitalize on the rise of savory advent calendars to cater to sugar-conscious individuals seeking flavorful alternatives.
CategoryLifestyle
Instant Noodle Advent Calendars
Koka's Unique Christmas Countdown Shares 12 Comforting Meals
The food and beverage industry has an opportunity to tap into the growing demand for novelty food advent calendars that offer complete meals or unique flavors.
CategoryLifestyle
Spice Advent Calendars
Just Spices Curated 24 Spice Blends to Discover in December
The food and beverage industry can capitalize on the trend of alternative advent calendars by offering unique and interesting products that cater to different tastes.
CategoryBusiness
European Cheese Advent Calendars
Sam’s Club Debuts a New Advent Calendar for Holiday Indulgence
The Member's Mark European Cheese Advent Calendar taps into the growing market of gourmet advent calendars and offers a unique twist with its cheese selection.
