Category
Tech
Delegated Interfaces
Trend cluster
Category
Collaborative
Trophy
Jewelry brands are tapping into the esports market for trophy production.
3.6
Trend score
Trend
What is the Collaborative Trophy trend?
Collaborative Trophy: Jewelry companies are now entering the realm of esports, crafting bespoke trophies for major tournaments and events. Event sponsors frequently design and produce these trophies, which serve to enhance the enthusiasm and demand for similar future events.
Insight
The consumer insight behind the Collaborative Trophy trend
Consumers in the gaming space are drawn to products with reputable organizations or sponsors behind them, and these products also invite new consumers to explore the category based on familiarity. Businesses that recognize the desire for cross-industry collaboration can capitalize on consumer preferences and capture the attention of new audiences who recognize the brands involved. Additionally, companies can create marketing opportunities that foster consumer trust, drive brand loyalty, and contribute to the overall enhancement of consumer experiences.
Trend themes
Themes within the Collaborative Trophy trend
Three behaviours holding the trend together01
Cross-Industry Collaboration
Businesses that recognize the desire for cross-industry collaboration can capitalize on consumer preferences and capture the attention of new audiences.
02
Reputable Sponsorships
Consumers in the gaming space are drawn to products with reputable organizations or sponsors behind them, and these products also invite new consumers to explore the category based on familiarity.
03
Enhanced Consumer Experiences
Companies can create marketing opportunities that foster consumer trust, drive brand loyalty, and contribute to the overall enhancement of consumer experiences.
Industry implications
What the Collaborative Trophy trend means for industry
Where the trend changes the playbookFor
Jewelry
Jewelry companies are tapping into the esports market, crafting bespoke trophies for major tournaments and events.
For
Gaming
The gaming industry is experiencing an influx of cross-industry collaborations as jewelry brands enter the market to design esports trophies.
For
Marketing
Marketing professionals can leverage reputable sponsorships and cross-industry collaborations to enhance consumer experiences and drive brand loyalty.
Workshop question
How can your brand utilize cross-industry collaboration to attract new audiences?
Trend signals
Trend signals for Collaborative Trophy
Trend score 3.6 out of 10, from popularity 52%, activity 39%, freshness 19%.
Popularity52%
Activity39%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Collaborative Trophy trend
4 featured examples from Aug 18, 2022 to Oct 10, 2023CategoryTech
Kiss-Activated Racing Trophies
The Lenovo Kiss Activated F1 Trophy Glows When Smooched
The sports and entertainment industry can explore the use of interactive trophies to enhance the prize-giving experience for participants and spectators alike.
CategoryTech
Opulent Esports Tournament Trophies
Swarovski Worked on the 2023 FNCS Global Championship Trophy
The gaming industry is incorporating luxury elements into esports tournaments by commissioning opulent trophy designs, creating a new level of distinction and glamour for competit…
CategoryTech
Luxe Esports Trophies
Tiffany & Co Partners with Riot Games to Design the Championship Trophy
Opportunity for luxury brands to expand their product offerings and enter the esports industry by designing and creating unique, high-end trophies for esports tournaments and even…
CategoryTech
Bespoke Crystal eSports Trophies
Fortnite's Latest Trophy is by Swarovski for FNCS
Opportunity for esports organizers to differentiate their events through unique, high-end trophy designs.
