Tiffany & Co has announced it will be partnering with Riot Games to redesign the organization’s League of Legends World Championship Summoner’s Cup. The ‘Summoner’s Cup’ is the trophy awarded to the winner of the League of Legends World Championship, and the redesigned version by Tiffany & Co comes as a part of a multi-year deal between the two companies.
The ‘Summoner’s Cup’ weighs approximately 44 pounds and stands at 27 inches. Both companies cited an ‘extensive creative process’ as the foundation for the trophy’s design, sharing that the entire project took fourth months to complete. Riot Games has also recently worked with Louis Vuitton to design the trophy’s case.
The League of Legends World Championship will commence on Sep 29, 2022.
Image Credit: Riot Games
What's Driving This Trend
- Luxury Esports Trophies
- Opportunity for luxury brands to enter the esports industry by designing and creating unique, high-end trophies for esports tournaments and events.
- Design Collaboration in Esports
- Potential for other luxury brands and high-end designers to collaborate with esports organizations to design trophies and other products for the industry.
- Esports Merchandising
- Opportunity for esports organizations to expand their merchandising business by collaborating with luxury brands and creating high-end products such as trophies, cases, and related merchandise.
Who This Affects Most
- Luxury Goods Industry
- Opportunity for luxury brands to expand their product offerings and enter the esports industry by designing and creating unique, high-end trophies for esports tournaments and events.
- Esports Industry
- Opportunity for esports organizations to expand their business and merchandising offerings by collaborating with luxury brands and creating high-end products such as trophies, cases, and related merchandise.
- Design Industry
- Potential for high-end designers and design firms to collaborate with esports organizations and luxury brands to create unique and high-end trophies and other merchandise for the esports industry.
