The Cupcake Vineyards Signature Sweets collection introduces bright and juicy 5.5% ABV Moscato-based wine that's refreshingly sweet and sessionable. Cupcake Winemaker Jessica Tomei shares, “We have seen an increased interest in fruit-forward and sweet style wines from wine lovers—particularly those who have enjoyed our Moscato d’Asti."
The Signature Sweets Collection includes choices like Sweet Red, which works well as an aperitif, as well as Peach, Watermelon and Berry. With its many fruit-forward flavors, this collection offers something for everyone with options that are medium-bodied, light-bodied and ready to enjoy in the spring and summer, ideally chilled.
The low-alcohol movement is driving interest in sessionable wine and products that are more approachable for daytime drinking occasions.
Why This Trend Is Growing
- Sessionable Wines
- The trend of low-alcohol, sessionable wine is growing, presenting an opportunity for wine makers to create lighter, more approachable products for daytime drinking occasions.
- Fruit-forward Wines
- Consumers are showing increased interest in fruit-forward, sweet style wines, giving winemakers the opportunity to create new and unique flavor profiles.
- Flavored Wines
- The popularity of Cupcake Vineyards' Signature Sweets flavored wine collection shows there is potential for winemakers to create new and unique wine flavors that appeal to consumers.
Industries Being Reshaped
- Wine-making Industry
- The wine-making industry can benefit from exploring the low-alcohol, fruit-forward and flavored wine trends to create new products that meet consumers' evolving tastes.
- Beverage Industry
- The beverage industry can explore the growing trend of sessionable wines as a potential new market opportunity to offer lighter, lower alcohol options to consumers.
- Hospitality Industry
- The hospitality industry can benefit from offering low-alcohol, fruit-forward and flavored wine options on their menus to cater to customers seeking lighter and approachable drinks for daytime occasions.
