Gancia's Atto Primo is a line of low-alcohol sparkling wines with refreshing fruit flavors like lychee, peach, mango and blackberry. The light and refreshing sparkling wines share less than 100 calories per each four-ounce serving and the beverages are particularly appealing for brunches, summer picnics and parties, and they can even be appreciated as aperitifs. In fact, the name of the line, "Atto Primo," means "First Act" and helps to suggest the product as a light and refreshing choice before a meal.
Gancia, Italy's first sparkling wine producer, describes Atto Primo as being "perfect for consumers looking for a different take on sparkling wine—something light, fresh, and fruity."
The low-alcohol, low-calorie wines taps into consumers' growing desire for indulgence in moderation that doesn't compromise when it comes to full-flavor experiences.