Italian sparkling wine is the perfect alcoholic beverage for any occasion and every season—one can certainly imagine enjoying a glass on a warm summer's day or when cozying up at home during cold winter nights. Gancia, however, is peppering for sunny days as it spotlights its Peach Bellini—"Italy's most beloved cocktail for celebrations and beginnings."
The cocktail is made with Gancia's premium sparkling wine. Its non-vintage sparkling wine from Prosecco, Italy is an excellent (and affordable) addition to the cocktail fun. The brand reports that the aroma of its creation is intense and persistent. It may remind one of a Golden apple and acacia flowers. The taste compliments this smell with a fresh and soft demeanor, followed by a fruity finish.
Image Credit: Gancia
Key Themes Behind This Trend
- Premium Prosecco
- The trend of premium Prosecco is about the creation of elevated sparkling wines that are even more refined and luxurious, disrupting the traditional concept of a simple sparkling wine.
- Cocktail Ready Wines
- The trend of cocktail-ready wines enables consumers to quickly create specialty drinks without having to have extensive knowledge in mixology or buy a variety of ingredients.
- Fruit-infused Wine
- The trend of fruit-infused wine has been increasing in popularity, offering a unique flavor and a refreshing twist to traditional wines. It disrupts the standard taste and opens up a whole new market potential.
Where This Applies
- Wine and Spirits
- Manufacturers of sparkling wine with innovations offering new flavors and styles, while also improving the overall quality and taste of traditional wines.
- Beverage
- Companies that offer and market ready-to-drink beverages or cocktail mixers to make it easy and convenient for consumers to enjoy their favorite drinks at home.
- Hospitality
- Hospitality companies and restaurants that are incorporating creative and unique cocktails made with premium, Prosecco wines into their menus to increase sales and customer satisfaction.
