Category
Lifestyle
Serial Snacking
Trend cluster
Category
DIY
Infuser
Convenient appliances allow for healthier infused drink options.
5.6
Trend score
Trend
What is the DIY Infuser trend?
DIY Infuser: The popularity of fruit-infused waters, sodas and alcohol in the CPG space has created demand for DIY water infusion devices. These kitchen appliances and portable tools make DIY produce infusions simpler and customizable--while catering to health and budget-conscious consumers.
Insight
The consumer insight behind the DIY Infuser trend
Influenced by inflation, social media and a greater understanding of ingredients and production, today's 'foodie' is likely to prefer experimenting at-home rather than in restaurants. As rising food costs impact more consumers--appliances and apps that help them save on everyday "indulgences" they'd normally buy in-store are becoming more popular.
Trend themes
Themes within the DIY Infuser trend
Three behaviours holding the trend together01
DIY Water Infusion Devices
The popularity of fruit-infused waters, sodas, and alcohol in the CPG space has created demand for DIY water infusion devices.
02
At-Home Food Experimentation
Influenced by inflation, social media, and a greater understanding of ingredients and production, today's 'foodie' is likely to prefer experimenting at-home rather than in restaurants.
03
Appliances and Apps for Cost-saving Indulgences
As rising food costs impact more consumers, appliances and apps that help them save on everyday 'indulgences' they'd normally buy in-store are becoming more popular.
Industry implications
What the DIY Infuser trend means for industry
Where the trend changes the playbookFor
Consumer Packaged Goods (CPG)
The popularity of fruit-infused waters, sodas, and alcohol in the CPG space has created demand for DIY water infusion devices.
For
Home Appliance Manufacturing
DIY water infusion devices are creating opportunities for home appliance manufacturers to cater to health and budget-conscious consumers.
For
Mobile App Development
As rising food costs impact more consumers, there is an opportunity for mobile app developers to create apps that help users save on their everyday 'indulgences'.
Workshop question
How could your brand better cater to the shift toward convenient at-home cooking?
Trend signals
Trend signals for DIY Infuser
Trend score 5.6 out of 10, from popularity 77%, activity 73%, freshness 19%.
Popularity77%
Activity73%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the DIY Infuser trend
4 featured examples from May 4, 2022 to Sep 28, 2023CategoryArt & Design
Fruit-Squeezing Water Bottles
The Pressa Bottle Squishes Fruit to Maximize Infusion
The Pressa Bottle disrupts traditional beverage industries by enabling personalized drink creation.
CategoryTech
Portable Water Infusion Blenders
The Magic Bullet Portable Blender Has a Multifunctional Design
The popularity of portable blenders like the Magic Bullet creates opportunities for companies in the health and wellness industry to cater to on-the-go consumers.
CategoryLifestyle
Combination Modular Bottles
The Berry Bottle is an All-in-One Modular Bottle for Any Adventure
The modular and versatile design of the Berry Bottle makes it an appealing choice for outdoor enthusiasts who seek a single bottle that can adapt to various needs during their adv…
CategoryLifestyle
Five-Stage Reverse Osmosis Systems
The Bluevua RO100ROPOT-Lite is Countertop-Ready
Reverse osmosis water filtration systems like the Bluevua RO100ROPOT-Lite are disrupting the home appliance industry with compact designs and advanced features.
