Convenient appliances allow for healthier infused drink options
Trend - The popularity of fruit-infused waters, sodas and alcohol in the CPG space has created demand for DIY water infusion devices. These kitchen appliances and portable tools make DIY produce infusions simpler and customizable--while catering to health and budget-conscious consumers.
Insight - Influenced by inflation, social media and a greater understanding of ingredients and production, today's 'foodie' is likely to prefer experimenting at-home rather than in restaurants. As rising food costs impact more consumers--appliances and apps that help them save on everyday "indulgences" they'd normally buy in-store are becoming more popular.
Insight - Influenced by inflation, social media and a greater understanding of ingredients and production, today's 'foodie' is likely to prefer experimenting at-home rather than in restaurants. As rising food costs impact more consumers--appliances and apps that help them save on everyday "indulgences" they'd normally buy in-store are becoming more popular.
Workshop Question - How could your brand better cater to the shift toward convenient at-home cooking?
Trend Themes
-
DIY Water Infusion Devices — The popularity of fruit-infused waters, sodas, and alcohol in the CPG space has created demand for DIY water infusion devices.
-
At-home Food Experimentation — Influenced by inflation, social media, and a greater understanding of ingredients and production, today's 'foodie' is likely to prefer experimenting at-home rather than in restaurants.
-
Appliances and Apps for Cost-saving Indulgences — As rising food costs impact more consumers, appliances and apps that help them save on everyday 'indulgences' they'd normally buy in-store are becoming more popular.
Industry Implications
-
Consumer Packaged Goods (CPG) — The popularity of fruit-infused waters, sodas, and alcohol in the CPG space has created demand for DIY water infusion devices.
-
Home Appliance Manufacturing — DIY water infusion devices are creating opportunities for home appliance manufacturers to cater to health and budget-conscious consumers.
-
Mobile App Development — As rising food costs impact more consumers, there is an opportunity for mobile app developers to create apps that help users save on their everyday 'indulgences'.
