Youth Consumer Insights

Millenium Parenting
Teaching children to manage money: in real life, and online
Implications - Parents have always sought ways in which to teach their children to manage money, but today’s youth are hitting the web - so parents are coming up with novel ways to teach these responsibilities. Also emerging are non-tech yet highly modern approaches to neoteric parenting.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Zeducation
Educational tools for the web savvy generations, from elementary to university
Implications - Computers and technology are being integrated in courses for students from kindergarten to university, and their evolution must be on par with the development of the students. Progressive institutes understand that their level of new tech integration directly correlates with the success of their students.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Child Design
Designers making the work of children's imaginations into reality
Implications - Children have the most incredible imaginations, and the ability to dream beyond adult comprehension. While some artists have attempted to infuse their own work with the limitless creative qualities of children, others are harnessing the raw visions of real kids and bringing them to life.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
21st Century 80s
Using the Web as tool to easily bring back trends from the past
Implications - They say history repeats itself and nowhere is this more evident than in the fashion industry, which is experiencing a 1980s revival. Interestingly, the revival is being fueled by children of the 80s and not those who lived their heyday in the decade. Thanks to the Internet and free media sharing, seeking inspiration from the past has never been easier.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adult Envy
Tweens and teens seek more grown-up innovations
Implications - The desires of today’s tweens and teens are beginning to mirror that of adults as they express urgency to adopt grown-up activities, fashions and lifestyle values earlier than ever. Their embrace of new technology and exposure to media and the web has sparked curiosity for products and services typically targeted at older generations.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Retro
Revitalizing a retro brand and engaging a new generation through customization
Implications - In large part, young people define themselves by their images and take great pride in creating their own unique styles. Older, more established brands can reinvent themselves by enabling users to customize designs that align with their personalities. Converse is a retro brand that has reinvented itself through customization by collaborating with other fashion houses and gaining endorsements by stars like Johnny Knoxville, thereby repositioning itself as a symbol of counterculture and self-expression.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tween Targeting
The market (be)tween children and teenagers is hotter than ever
Description - Almost every tween marketing article we’ve posted has soared in popularity. More interesting is the fact that this demographic has entire virtual worlds being created for them. Sites like Barbie Girls, Webkinz and Club Penguin are huge with the tween audience. Overall, Bebo (not shown) has been the most successful social network for this demographic.

Implications - Marketers who reach tweens in these new worlds are teaching them to become brand conscious at a very young age. The sophistication of these virtual worlds allows for brand interaction and targeting that far surpasses that of television. Brands that want to reach tweens will need to stay plugged in to the development of these worlds.
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retromusement
Innovative bubbles clue us to the opportunity of anything that invokes childhood me
Implications - Products encompassing the traits of bubbles appeal to consumers seeking entertaining. Items covered on the site include digital and chocolate bubble wrap, colored soap bubbles, glow in the dark bubble bath soap, and even chicken-scented bubbles for dogs.

These products illustrate the continued fascination with products typically associated with childhood into adulthood. Innovations that harness a consumer’s playful side hold massive appeal.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Public Pillow Fighting
Pillow fight clubs, leagues and commercials have viral potential
Implications - Public pillow fights are pre-arranged events in which people are informed on the location of the fight often with little warning. Pillows are hidden at these locations beforehand and, at the sound of a whistle, are unleashed for public bashing. Pillow fight clubs have become a cultural form of flash mobbing around the world. The majority of promotion for these events takes place online, with people learning about them through blogs, social networking sites and instant messaging (a tactic known as smartmobbing).
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Guidovation
'Jersey Shore' ignites a hotbed of cheeky creativity
Implications - MTV's 'Jersey Shore' has inspired a wave of attention in mainstream pop culture, and savvy creatives are capitalizing on the chance to finally win the youth market with spin-off mobile apps, crafts and mash-ups. Celebrity makeovers and Facebook fan activism only fuel the 'Jersey Shore' fire further.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
'Jersey Shore' Bans
'Jersey Shore' Bans
New Orleans Club Republic Dress Code Takes Aim at the MTV Reality Show
Are you sick of going to bars only to be swarmed by a gaggle of guidos and guidettes? With the popularity of the reality show 'Jersey Shore,' people actually think orange fake tan, boob-baring cleavage… MORE
play_circle_filledFist Pumping iPhone Apps
Fist Pumping iPhone Apps
Tingalin Puts Seaside Heights in Your Hand
Get ready for some serious fist pumping with the brand new release of the Jersey Shore iPhone App. Tingalin was first out of the gate with this awesome app, leaving MTV out of the loop. I have a feeling… MORE
'Jersey Shore' Fashion
'Jersey Shore' Fashion
JWoww Releases Her Own Clothing Line of Chest-Revealing Halters
The Guidos and Guidettes of MTV’s hit reality show, ‘Jersey Shore,’ seems to have hit the big time and now Jenni ‘JWoww’ Farley has launched her own clothing line through her personal website.… MORE
Reality TV Clothing Lines
Reality TV Clothing Lines
Oxygen Network Spins Jersey Shore into Jersey Couture
The Oxygen network is placing their bet that the uber-popularity of MTV’s reality show Jersey Shore is fashion infectious. Oxygen is set to announce a new fashion based reality show named- you guessed… MORE
Crowd-Funded Appearances
Crowd-Funded Appearances
Facebook Group Wants to Get Jersey Shore Snooki to Toronto
A local Toronto girl seems to be a pretty big fan of ‘Jersey Shore,’ because she has created a Facebook group titled ‘Snooki’s a Bargain - Let’s Bring her to Toronto’ to raise $2500 to get Nicole “Snooki”… MORE