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Raising young children is made easier through specialized subscriptions
Implications - Feeding into the popularity of subscription services, companies are debuting subscription boxes focused on helping parents enrich the lives of their children in an automated way. By combining modern parents' desire to not only excel at parenting, but live more efficient, convenient lives as well, this approach to the subscription business model has great potential to expand into a wide variety of different categories.

Homework Question - How can you provide your consumers with a more convenient way for them to reach their goals? [More]

SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
40,131 Total Clicks
Mar 18 - Mar 19
This Quarter and Warm
Daycare designs and programs focus more on niche health-related functions
Implications - The adoption of health-focused designs and programs in daycare facilities is on the rise, with specialized areas and nutritional items that adapt to the health preferences that some parents like to ensure their children are aligned with. The rise of such spaces comes in reaction to global childhood obesity rates, which fluctuate from country to country but remain on a generally upward trajectory.

Homework Question - Consider a local, national, or global issue that your brand holds strong beliefs in, and would like to resolve. How would your brand go about aligning itself with that cause? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
116,184 Total Clicks
May 16 - Oct 18
This Year and Warm
Art & DesignYouthLife-Stages
Brands leverage the deep bond between parent and child within co-play experiences
Implications - Finding common ground as squeeze generations, some members of Gen Z and Gen X have a tendency to form stronger, friend-like bonds in their parent-child relationships. This special connection has caught the attention of a select group of brands that are now leveraging this to offer co-play experiences that even further solidify this bond. By facilitating connections in this way, brands are able to develop and strengthen brand loyalty for parents and children alike.

Homework Question - Is there a way for your product or service to better facilitate personal connection in the lives of your consumers? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
87,634 Total Clicks
Jun 18 - Sep 18
This Year and Warm
LifestyleLifeYouthLife-Stages
Brands create products and services for children interested in the culinary industry
Implications - With interactive products and services related to play or STEM-learning for kids saturating the market, smaller brands are introducing a relatively overlooked art among children – cooking. The empowerment of "kid chefs" through various tools, subscriptions and services allows for the existence of both independent learning and interpersonal bonding within families – based in the preferences of Millennial parents prioritizing individual growth in their children.

Homework Question - Conceptualize a product or service that teaches both interpersonal and independent skills. [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
65,601 Total Clicks
Jun 17 - Aug 18
This Year and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Beauty & self-care brands target children and infants
Implications - Brands begin creating cosmetic-like toiletry products for children in the hopes of generating a loyal following from young consumers. Typically adult-oriented products like perfumes are being redesigned for younger demographics, as a way for children to get a head-start on their personal brand and experiment with their personal preferences. Brands that begin to target young consumers first, are likely to remain in the consumers’ mind and therefore more likely to holster a loyal audience.

Homework Question - How is your brand pre-planning for the future generation of consumers? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
76,096 Total Clicks
Oct 16 - Jul 18
This Year and Warm
Companies support employees by contributing to their student loans
Implications - For companies trying to lure and retain Millennial employees, student loan repayment benefits are topical efforts that have the opportunity to encourage loyalty. This creative benefit strategy challenges the workplace stereotype that Millennials are less concerned with money and are more enticed by lifestyle-based perks. As the high cost of replacing fickle Millennial workers remains a consideration for employers and the average repayment balance for graduates continues to rise, efforts like this serve as an effective retention strategy by aligning the values of the employer and employee.

Homework Question - How could your brand establish more effective retention strategies for its Millennial employees? [More]

SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
31,548 Total Clicks
Jun 15 - Jun 18
This Year and Untested
High-powered protein sources are incorporated into kid-friendly forms
Implications - Whether in the form of pre-made snacks or supplement powders, protein-powered products that ensure children consume an adequate amount of energy-boosting food and drink are winning over wellness-driven parents. This progression highlights the relationship between adult and children's wellness fads, as well as the interest in child-safe healthcare products that satisfy the same expectations as products championed for their adult parents.

Homework Question - What new health ideas can you refocus in order to appeal to wellness-driven parents? [More]

SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
40,255 Total Clicks
Jul 17 - May 18
This Year and Mild
LifestyleFoodHealthYouthLife-Stages
Trend Hunter Services
Modern toys become multi-functional items kids can accessorize with
Implications - Offering more than a game or activity, modern toys are doubling as unique accessories for increased functionality. From stuffed animals that transform into clothing accessories to toys that you can wear around your wrist, these examples not only speak to the need for more practical sources of play, but also to how brands are seeking to become much more ingrained in the lifestyle and routine of their consumers.

Homework Question - What unexpected features can you add to your products or services to surprise and delight your consumer? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
105,383 Total Clicks
Feb 17 - Mar 18
Warm
ToysYouthLife-Stages
Child-led initiatives empower young people to think for themselves
Implications - Brands are offering business models that aim to empower children, getting them involved in everything from travel planning to digital money tracking. This shift comes as Millennial parents increasingly consider independence and skill-building to be invaluable when raising their children.

Homework Question - How can your brand add value in the form of empowerment and skill-building for its targeted demographics, whether those are children or adults? [More]

SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
44,114 Total Clicks
Mar 16 - Feb 18
Mild
Art & DesignBusinessYouthLife-Stages
Children's education merges with entertainment with the help of VR
Implications - Educational programs for children are now being offered in virtual formats that offer a more entertaining learning experience. This shift comes as traditional passive learning techniques are slowly phased out, to be replaced by more engaging and interactive methods. Immersive education in this form offers a diversity and flexibility for parents and children alike, as it sidesteps the physical and mental limitations of the classroom.

Homework Question - How can your brand form a product/service that overcomes consumers' limitations? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
101,370 Total Clicks
May 16 - Dec 17
Warm
TechArt & DesignYouthLife-Stages