Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,934 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,934 cutting edge ideas.

Youth Consumer Insights

Approachable Beauty
Complex beauty procedures are being made more affordable and accessible
Trend - Brands in the beauty industry are making less-traditional procedures more affordable and accessible. Through marketing and increased availability, these procedures are being destigmatized, and are in turn becoming more commonplace. These factors result in fewer barriers for interested consumers.

Insight - Millennials and previous generations grew up in a society that stigmatized purely cosmetic procedures, such as bodily injections or lifts. In part brought on by the shifting nature of the beauty industry and by North American society trending in a progressive direction, the stigmas around such practices are fading. As a result, brands are more openly advertising these services in order to appeal to consumers who may have previously considered or been on-the-fence about such beauty practices.
Workshop Question - How can your brand leverage changing societal attitudes towards previously stigmatized practices to improve its products or services?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Luxury Infancy
Luxury skincare brands are entering the baby skincare space with organic products
Trend - Brands are launching luxury and designer skincare collections for newborns and infants. These products have easy-to-understand, short ingredient lists for safety and transparency. Brands position these products as better solutions for ensuring the healthy development of babies.

Insight - Younger generations of parents, such as Gen Z and Millenials, are acutely aware of the potential damage of chemical ingredients. These generations grew up learning about the dangers of microplastics, processed foods, and more. This knowledge leads these parents to prefer organic, natural, and clean products for their newborn babies, and are willing to pay a premium price to ensure the products are of the highest quality. Brands are responding to these pressures with luxury products for babies.
Workshop Question - How could your brand leverage the growing demand for premium products and services in the baby care space?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Expanded Palate
Kids' food manufacturers are using globalized recipes to expand palates early
Trend - Kid and baby food manufacturers in North America are expanding recipes to include globalized flavors. These globally-inspired recipes expose youth to more foods and flavors early on, thus expanding their familiar palate. Children raised with expanded palates more often eat healthy, balanced diets.

Insight - Younger generations of parents in North America, namely Millennials and older Gen Z, often grew up in globalized cities with countless options for cultural foods and flavors available to them. These parents want to ensure that their children not only adopt healthy diets, but are also able to enjoy the same, if not more, varieties of foods than they have. Brands are recognizing the value of expanding the palate of children early, and are launching globally-inspired kids' meals as a response.
Workshop Question - How can your brand incorporate globalized flavors into its products to provide a more diverse range of options?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Luxury Vice
Brands are recategorizing traditional 'vice' products as luxury status symbols
Trend - In a divergence from health and wellness being exclusively associated with luxury, brands are releasing traditional vice products, such as cigarettes or cannabis, positioned as luxury status symbols. These products enable wealthier consumers to display status while engaging with vices.

Insight - Higher-income consumers from the younger generations grew up with the notion that luxury is associated with cleanliness and healthiness. However, many of these consumers still find themselves engaging with industries that are typically seen as bad-for-you, such as smoking, and often do this discretely to avoid status implications, showing a desire for more designer products in the space. Brands are recognizing the shift in modern values and are releasing products that cater to these consumers.
Workshop Question - How could your brand capitalize on the shifting values of high-income consumers in the modern era?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pump Sunscreen
Skincare brands are launching sunscreen products with convenient pump nozzles
Trend - Brands in the skincare industry are launching sunscreen products that opt for pump designs over sprays or squeeze bottles. The pump design reduces the amount of clogging in the nozzle itself, prevents sunscreen from spilling, and ensures a consistent amount of sunscreen is distributed with each use.

Insight - With the increased attention given to the personal care and skin care industries from younger generations, consumer demands are evolving with a priority on convenience and sustainability. These consumers are more likely to integrate less conventional skincare products, such as facial sunscreen, into their daily routines. In order to appeal to these young, frequent consumers, brands are evolving their packaging designs with a meticulous focus on convenience and low-maintenance operation.
Workshop Question - How could your brand ensure its products integrate as seamlessly as possible into consumers' lives?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sensory Apparel
Brands design clothes to be skin-friendly for children with sensitivities
Trend - Brands are designing children's garments with special fabrics that address the child's individual needs. Frequently promoted for infants and babies with sensitive skin, these garments claim to provide comfort in intimate areas by minimizing the risk of allergic reactions or irritation.

Insight - Parents are increasingly becoming aware of the materials and substances their kids are exposed to, especially when dealing with conditions like eczema and dermatitis. More brands are designing their products to be mindful of adverse reactions, relying on soft and gentle materials to deliver a comfortable experience to little ones. Businesses that align with a consumer desire for holistic health can resonate with individuals who value a comprehensive approach to their child's health.
Workshop Question - How can your brand proactively prevent negative reactions to its product/service?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anonymous Support
Online mental health platforms enable anonymous peer-to-peer support structures
Trend - Brands are launching online mental health platforms that connect communities facing similar challenges. These platforms enable connections with peers who can relate to one another without judgment. The online community approach is always accessible, making it easy for users to gain support.

Insight - Younger consumers are facing several unique mental health issues due to growing up with the Covid-19 pandemic at pivotal times in their lives. These consumers' familiarity with online services, in part due to remote schooling and remote work, leads them to gravitate toward internet-based solutions for shopping, social interaction, and even healthcare. Healthcare providers are recognizing the online-first, social-focused motifs of Gen Z—in turn launching online mental health networks.
Workshop Question - How could your brand leverage the importance of online platforms when addressing the needs or wants of younger consumers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Building Assurance
Brands target self-esteem and confidence when creating kids' products
Trend - Brands are creating items and resources designed to promote a positive sense of self-worth, self-esteem, and confidence in children. These products, which often include flashcards and toy companions, instill a healthy appreciation for oneself and help develop a positive self-image.

Insight - Consumers with children often worry that the pressures of school and interpersonal relationships could result in their child developing low self-esteem. These parents look to products to counter negative influences and ensure their child receives positive reinforcement and support at home. Businesses that align with consumer demand for positive, emotionally intelligent products can resonate with parents who value a well-rounded developmental experience for their children.
Workshop Question - How can your brand demonstrate emotional intelligence?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Blended Coffee
Fruit-infused coffee is gaining popularity with TikTok content creators
Trend - Social media creators are blending real fruits into coffee to add both flavor and nutritional value. These blended coffees are easy to create, offer a wide range of flavor options, and offer health benefits over traditional coffee. This trend is gaining popularity with consumers on TikTok.

Insight - Social media has a strong influence on younger gen Z and millennial consumers. These consumers are much more likely to be drawn to, and participate in, trends on media platforms, particularly when the trends are low-effort and high-reward. Two of the largest categories of trends on these platforms are food and wellness. When these two categories overlap and satisfy the consumer desire for low-effort, high-reward practices, they become part of users' daily rituals beyond social media.
Workshop Question - How could your brand create high-benefit products or services for younger audiences, noting that low-investment products receive notably more interest?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Youthful eBike
Bike manufacturers are designing ebikes to teach younger children how to ride
Trend - Electric bicycle manufacturers are creating new e-bike models designed specifically for children under the age of 13. These bikes have simple controls, low max speeds, and extensive safety features, as they are designed to help new young riders familiarize themselves with e-bikes.

Insight - Training children to be able to perform regular everyday tasks, such as tieing shoes or riding a bike, can be challenging for some parents. Some parents struggle with approaching training from a methodological standpoint, and instead gravitate toward products that can make training far easier, investing in informative books or physical aids such as training wheels. Brands are modernizing the bike training process for the modern influx of e-bikes.
Workshop Question - How could your brand capitalize on the modern popularity of e-bikes by addressing younger riders?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends