Newly Added
Category List
Full Index


Millennial parents ensure children are open-minded through instructional play
Implications - Millennials are notoriously globally minded, using the Internet as a way to gain insight into social issues and expose themselves to different situations to gain empathy. They want to instill the same values in their children. Toy companies are responding by crafting products and services that not only expose kids to various issues, but educate them on how to practice empathy in a tangible way. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
61,864 Total Clicks
Nov 16 - Oct 17
This Quarter and Warm
ToysYouthLife-StagesBabies
Millennial parents encourage their kids to become more image-conscious
Implications - Creativity and self-expression are important to the socially minded Millennial. This does not change as the Millennial enters parenthood, and in fact is a value they're passing on to their own children. Brands are responding by developing products that are conducive to an aspirational, enviable childhood. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
64,024 Total Clicks
Dec 16 - Oct 17
This Quarter and Warm
YouthLife-StagesBabies
Young consumers seek low-cost commodities that emulate maturity
Implications - Targeting low-wage earners, brands are creating budget-friendly products that boast practical, familiar characteristics at significantly reduced prices. This speaks to younger consumers, like Millennials and members of Gen Z, who are eager to enjoy the luxuries of adulthood, but have yet to achieve financial independence. New product developments showcase different avenues for brands to cultivate ongoing loyalty with consumers, as they progress into more independent and prosperous life stages. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
187,460 Total Clicks
Mar 17 - Sep 17
This Quarter and Mild
Brands are engaging young consumers with virtual fitness products
Implications - Progression into parenthood sees health-focused Millennials looking to parallel their devotion to fitness into their children’s lives. As a result, brands pull ideas from technological markets, such as virtual reality, as a way to offer innovative new solutions to traditional activities of play. Younger generations growing up in the digital age understand the importance of being digitally connected in all facets of their lives. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
40,676 Total Clicks
Jun 16 - Sep 17
This Quarter and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Tech accessories ease consumers into the world of hyperconnectivity
Implications - As IoT continues to take over and connected technology seems to be getting more sophisticated by the second, brands are releasing peripherals that can make the transition into a high-tech lifestyle much more simplistic. Particularly helpful for non-digital natives such as Gen X and Boomers as well as those who are just being introduced to the connected landscape, products that are foolproof act as buffers that prevent user error. While technology may be getting smarter, we're seeing a ripple effect towards simplicity and ease of use within consumer priorities. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
47,839 Total Clicks
Sep 15 - Aug 17
This Quarter and Average
Back-to-school supplies incorporate 90s motifs to ease the minds of students
Implications - With 90s nostalgia in full swing throughout the fashion and beauty industries, brands are incorporating iconic motifs into their back-to-school products to resonate with younger consumers. Modern youth is experiencing high rates of stress and anxiety which can be amplified when faced with returning to studies. However, statistics are showing that young students are finding joy in back-to-school shopping where they get to have a say in what's being purchased for them, encouraging brands to incorporate feel-good nostalgia into their offerings. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
77,861 Total Clicks
Oct 15 - Aug 17
This Quarter and Warm
FashionHip FashionYouthLife-Stages
Brands are promoting back to school with nonchalance
Implications - Recognizing the strain of back-to-school-blues, brands are combating feelings of stress through more lighthearted marketing. In the age of social media and constant connection, consumers are more receptive to strategies that ease anxiety caused by intense social situations. Humanization and simplicity will result in consumers enjoying a welcome reprieve from daily stress. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
47,190 Total Clicks
Aug 16 - Aug 17
This Quarter and Mild
Trend Hunter Services
Gen Z demands additional education, creating new, teen-friendly resources
Implications - The desire for more education on essential, yet under-discussed topics such as sexual health or finance is echoed by both members of Generation Z and their parents alike. Educational resources that are explicitly teen-friendly by way of medium or messaging are manifesting as a result. This solidifies the idea that Generation Z is not a complacent youth generation, but one that thinks deeply about their future and potential success. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
29,857 Total Clicks
Jul 16 - Aug 17
This Year and Untested
YouthLife-Stages
In-store customization stations generate engagement from Gen Z
Implications - In an effort to make brick and mortar retail spaces more of a destination for families, brands are offering in-store customization of toys and products for kids. Encouraging the children of maker parents to add their own personal touch to a product and make it truly unique to them, these brands are creating memorable moments for families to share in, enhancing engagement within the retail space. This interactivity appeals to the Gen Z demographic as they are interested in taking their world into their own hands and creating rather than passively buying. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
76,217 Total Clicks
Apr 16 - Jul 17
This Year and Warm
Children are empowered to be co-creators of their own experiences
Implications - With their penchant for self-taught skills and digital prowess, kids are savvier than ever, empowering them to take center stage at their own festivals and events where they can gain new knowledge and show off their creativity. Modern parents increasingly want their children to have an entrepreneurial mindset from a young age, resulting in a huge shift from play-focused family activities towards educational and empowering activities that encourage personal growth. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
61,183 Total Clicks
Aug 16 - Jul 17
This Year and Untested