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Child-led initiatives empower young people to think for themselves
Implications - Brands are offering business models that aim to empower children, getting them involved in everything from travel planning to digital money tracking. This shift comes as Millennial parents increasingly consider independence and skill-building to be invaluable when raising their children. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
35,811 Total Clicks
Mar 16 - Feb 18
This Month and Mild
Art & DesignBusinessYouthLife-Stages
Children's education merges with entertainment with the help of VR
Implications - Educational programs for children are now being offered in virtual formats that offer a more entertaining learning experience. This shift comes as traditional passive learning techniques are slowly phased out, to be replaced by more engaging and interactive methods. Immersive education in this form offers a diversity and flexibility for parents and children alike, as it sidesteps the physical and mental limitations of the classroom. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
77,967 Total Clicks
May 16 - Dec 17
This Quarter and Warm
TechArt & DesignYouthLife-Stages
Kids' beverages take on candy and dessert flavors
Implications - In light of the movement towards healthy choices for kids, the obverse side of that development has been hyper-decadent treats. Fusing classic candy and dessert favorites with already decadent beverages like soda and milkshakes, brands offer up sweet drinks as a reward for otherwise healthy eating. Recognizing and appealing to an acceptable degree of indulgence opens up avenues for guilt-free consumption in an industry dominated by health-conscious marketing tropes. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
108,966 Total Clicks
Aug 17 - Dec 17
This Quarter and Average
LifestyleFoodDrinkingYouthLife-Stages
Millennial parents ensure children are open-minded through instructional play
Implications - Millennials are notoriously globally minded, using the Internet as a way to gain insight into social issues and expose themselves to different situations to gain empathy. They want to instill the same values in their children. Toy companies are responding by crafting products and services that not only expose kids to various issues, but educate them on how to practice empathy in a tangible way. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
70,820 Total Clicks
Nov 16 - Oct 17
This Year and Warm
ToysYouthLife-StagesBabies
The 6 Patterns of Opportunity & Top 18 Megatrends
Millennial parents encourage their kids to become more image-conscious
Implications - Creativity and self-expression are important to the socially minded Millennial. This does not change as the Millennial enters parenthood, and in fact is a value they're passing on to their own children. Brands are responding by developing products that are conducive to an aspirational, enviable childhood. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
69,767 Total Clicks
Dec 16 - Oct 17
This Year and Warm
YouthLife-StagesBabies
Young consumers seek low-cost commodities that emulate maturity
Implications - Targeting low-wage earners, brands are creating budget-friendly products that boast practical, familiar characteristics at significantly reduced prices. This speaks to younger consumers, like Millennials and members of Gen Z, who are eager to enjoy the luxuries of adulthood, but have yet to achieve financial independence. New product developments showcase different avenues for brands to cultivate ongoing loyalty with consumers, as they progress into more independent and prosperous life stages. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
193,481 Total Clicks
Mar 17 - Sep 17
This Year and Mild
Brands are engaging young consumers with virtual fitness products
Implications - Progression into parenthood sees health-focused Millennials looking to parallel their devotion to fitness into their children’s lives. As a result, brands pull ideas from technological markets, such as virtual reality, as a way to offer innovative new solutions to traditional activities of play. Younger generations growing up in the digital age understand the importance of being digitally connected in all facets of their lives. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
44,676 Total Clicks
Jun 16 - Sep 17
This Year and Warm
Trend Hunter Services
Tech accessories ease consumers into the world of hyperconnectivity
Implications - As IoT continues to take over and connected technology seems to be getting more sophisticated by the second, brands are releasing peripherals that can make the transition into a high-tech lifestyle much more simplistic. Particularly helpful for non-digital natives such as Gen X and Boomers as well as those who are just being introduced to the connected landscape, products that are foolproof act as buffers that prevent user error. While technology may be getting smarter, we're seeing a ripple effect towards simplicity and ease of use within consumer priorities. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
50,386 Total Clicks
Sep 15 - Aug 17
This Year and Average
Back-to-school supplies incorporate 90s motifs to ease the minds of students
Implications - With 90s nostalgia in full swing throughout the fashion and beauty industries, brands are incorporating iconic motifs into their back-to-school products to resonate with younger consumers. Modern youth is experiencing high rates of stress and anxiety which can be amplified when faced with returning to studies. However, statistics are showing that young students are finding joy in back-to-school shopping where they get to have a say in what's being purchased for them, encouraging brands to incorporate feel-good nostalgia into their offerings. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
85,484 Total Clicks
Oct 15 - Aug 17
This Year and Warm
FashionHip FashionYouthLife-Stages
Brands are promoting back to school with nonchalance
Implications - Recognizing the strain of back-to-school-blues, brands are combating feelings of stress through more lighthearted marketing. In the age of social media and constant connection, consumers are more receptive to strategies that ease anxiety caused by intense social situations. Humanization and simplicity will result in consumers enjoying a welcome reprieve from daily stress. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
54,208 Total Clicks
Aug 16 - Aug 17
This Year and Mild