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Millennial consumers seek high-end trinkets with sentimental value
Implications - Millennials are delaying adulthood, achieving adulthood milestones at a later rate than any other generation. The money they are saving by avoiding things like homeownership is spent growing their key values of individuality and memorable experience; as they grow older and attain more disposable income, however, their tastes become more sophisticated. This has caused growth within the high-end nostalgia market. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
303,169 Total Clicks
May 11 - Jun 17
This Month and Warm
LifestyleYouthLife-Stages
Young parents look for innovative reading formats to inspire children
Implications - Using virtual, emotional and tactile cues, children’s narratives are leaping out of the 2D page and engaging young readers in completely new ways. New parents keen to develop the emotional intelligence of their offspring through sensorial experience, are finding innovative formats to engage short attention spans, spark curiosity and promote intellectual development. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
52,277 Total Clicks
Dec 15 - May 17
This Quarter and Warm
Choice-based storytelling engages children through confidence-boosting
Implications - Giving children a chance to have some flexibility and control of the narrative presented to them in character-driven stories sends a powerful message to young Gen Zs that their decisions have implications and make an impact on the story's final outcome. This not only fosters critical thinking and confident decision making early on, it also encourages young minds to become more invested in the narratives that they’ve contributed to. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
29,116 Total Clicks
Sep 15 - May 17
This Quarter and Average
TechGamesToysYouthLife-Stages
Purposely bizarre board game concepts capture the attention of teen consumers
Implications - The accessibility of resources like Kickstarter have made the toy market a crowded one. In response to this, both larger companies as well as more entrepreneurial teams are releasing board games focused around highly unusual concepts more likely to go viral than their more traditional counterparts. This appeals to consumers in search of more unique products to reflect their individualism, while tapping into a sense of nostalgia via analog play. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
22,939 Total Clicks
Feb 17 - May 17
This Month and Untested
The high capabilities of Gen Z are maximized through services and products
Implications - Where the Millennial generation had teen entrepreneurs, Generation Z has child prodigies. This is due to the increased accessibility and range of information, which in turn breeds a highly competent generation of children and tweens who are redefining the idea of what kids are capable of. Products and services that aid in this natural sense of entrepreneurship among children ensure Generation Z reaches their full potential. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
31,089 Total Clicks
Jan 16 - May 17
This Quarter and Mild
BusinessYouthLife-Stages
Industries based in big-ticket items appeal to first-time buyers
Implications - The concept of "adulting" describes a tongue-in-cheek, reluctant approach to traditional pieces of adult life like car ownership. Though based in humor, youth's distaste for these large, seemingly complicated purchases is genuine, and mostly based in a lack of education. Companies within these industries are appealing to first-time purchasers to boost education, simplify the process and encourage Millennials to partake in these more traditional milestones. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
34,304 Total Clicks
Apr 16 - Apr 17
This Quarter and Mild
LifestyleAutosYouthLife-Stages
Outdoor play takes inspiration from action-packed movies
Implications - Drawing directly from action adventure movies, toy brands are enticing children to go outside and get some exercise through adventure-inspired toys. This increased preference towards outdoor play indicates a parental desire to encourage children to step away from the screen and increase social interaction through physically engaging imaginative play. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
233,012 Total Clicks
Dec 15 - Feb 17
This Year and Warm
LifestyleToysYouthLife-Stages
Trend Hunter Services
Toy brands release high-tech solutions to encourage physical activity
Implications - As parents seek to cultivate a sense of both mental and physical wellness in their kids, toy brands are responding to this demand with high-tech toys that incentivize children to exercise. This shift illustrates that despite some parents' resistance to technology when it comes to their children, there's opportunity to change that approach when technology is paired with another benefit. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
136,294 Total Clicks
Apr 16 - Feb 17
This Year and Warm
Children's educational toys adopt AR/VR technology to increase engagement
Implications - To help increase interest in learning-focused products, toy brands are releasing products that integrate highly engaging augmented and virtual reality features. Increasingly accessible, this kind of technology is becoming more mainstream, more affordable and permeating more industries than ever before. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
58,604 Total Clicks
Dec 15 - Feb 17
This Year and V. Hot
ToysYouthLife-Stages
Learning new languages takes a high-tech turn with digital aids for children
Implications - As a growing emphasize is placed upon education, digital tools for aiding things like speech development are emerging for a more streamlined approach to learning. No longer requiring a one-on-one session with a teacher, learning different languages and dialects has become something that can be done independently through the use of technology. From educational robots to language helping apps, these examples not only speak to the growing use of technology within education, but it also showcases the need for tools that help foster more advanced academic learning, especially at a younger age. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
52,943 Total Clicks
Jun 15 - Jan 17
This Year and Mild
TechToysYouthLife-Stages