Upkeep Lets Users Book, Pay, and Prepare for Beauty Treatments
Grace Mahas — February 24, 2023 — Fashion
References: instagram
Upkeep is a new app that allows users to book, pay for, and prepare for beauty treatments within minutes, similar to ClassPass for beauty. Users can find highly rated MedSpas near them and book appointments on the same day. Upkeep has raised over $2 million in seed funding and is changing the MedSpa experience for customers and providers alike.
Founder Tiffany Demers created Upkeep to save customers time and hassle when searching for available appointments, and the app offers a range of treatments from laser hair removal to botox. With more than 20,000 requests for expansion into new cities, Upkeep is a rising star in the beauty tech industry. This is especially noteworthy as the medical aesthetics industry is currently a $113 billion market globally, making it an explosive market. Up
Founder Tiffany Demers created Upkeep to save customers time and hassle when searching for available appointments, and the app offers a range of treatments from laser hair removal to botox. With more than 20,000 requests for expansion into new cities, Upkeep is a rising star in the beauty tech industry. This is especially noteworthy as the medical aesthetics industry is currently a $113 billion market globally, making it an explosive market. Up
Trend Themes
1. On-demand Beauty Services - Upkeep is offering customers an easy-to-use app to book beauty treatments which is disrupting the traditional appointment booking process.
2. Beauty Tech - As Upkeep expands into new cities, it's disrupting the beauty industry by providing a convenient platform for customers to book treatments and discover new MedSpas.
3. Personalized Beauty Services - Upkeep's platform allows customers to find and book highly rated MedSpas in their area, disrupting the one-size-fits-all approach to booking beauty services.
Industry Implications
1. Beauty Tech - Upkeep's rise in popularity and success is disrupting the traditional beauty industry and creating a new market for beauty tech.
2. On-demand Services - Upkeep's app is disrupting the traditional appointment-booking process and creating a new market for on-demand beauty services.
3. Medspa Industry - Upkeep is changing the MedSpa experience for both customers and providers alike, creating opportunities for innovation and disruption in the industry.
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