Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Approachable
Beauty
Complex beauty procedures are being made more affordable and accessible.
5.8
Trend score
What's Happening
What is the Approachable Beauty trend?
Approachable Beauty: Brands in the beauty industry are making less-traditional procedures more affordable and accessible. Through marketing and increased availability, these procedures are being destigmatized, and are in turn becoming more commonplace. These factors result in fewer barriers for interested consumers.
Insight
The consumer insight behind the Approachable Beauty trend
Millennials and previous generations grew up in a society that stigmatized purely cosmetic procedures, such as bodily injections or lifts. In part brought on by the shifting nature of the beauty industry and by North American society trending in a progressive direction, the stigmas around such practices are fading. As a result, brands are more openly advertising these services in order to appeal to consumers who may have previously considered or been on-the-fence about such beauty practices.
Trend themes
Themes within the Approachable Beauty trend
Three behaviours holding the trend together01
Beauty Tech Integration
Apps such as Upkeep embody the seamless integration of tech solutions in the beauty industry, enhancing accessibility and convenience for users seeking treatments.
02
Luxury Wellness Spaces
Facilities like PARK are redefining the aesthetics of medical cosmetic clinics, merging high-quality treatments with immersive interior design to enhance patient experiences.
03
Comprehensive Virtual Health Services
Hims & Hers expands its telemedicine offerings to include weight management, blending traditional healthcare with digital innovation for accessible health solutions.
Industry implications
What the Approachable Beauty trend means for industry
Where the trend changes the playbookFor
Beauty & Personal Care
Rapid innovation in beauty tech and the destigmatization of cosmetic procedures drive demand in a market predicted to grow significantly in the coming years.
For
Telehealth & Virtual Medicine
The expansion of virtual health services, including digital prescriptions and comprehensive support, meets increasing consumer demand for convenient and accessible healthcare.
For
Luxury & Design-Driven Wellness
Combining cutting-edge cosmetic treatments with thoughtfully designed environments revolutionizes patient care, attracting a broader demographic seeking premium experiences.
Workshop question
How can your brand leverage changing societal attitudes towards previously stigmatized practices to improve its products or services?
Trend signals
Trend signals for Approachable Beauty
Trend score 5.8 out of 10, from popularity 78%, activity 75%, freshness 22%.
Popularity78%
Activity75%
Freshness22%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Approachable Beauty trend
4 featured examples from Feb 24, 2023 to Feb 23, 2024CategoryArt & Design
Approachable Medical Cosmetic Clinics
PARK Recently Opened Its Space on Ossington Avenue
The medical cosmetic industry is being disrupted by the emergence of approachable clinics that prioritize patient comfort and high-quality treatments.
CategoryFashion
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
The beauty and personal care industry is poised for disruptive innovation with the increasing demand for science-driven wellness treatments.
CategoryLifestyle
Virtual Weight Management Prescriptions
Hims & Hers Health Expands to Weight Management Offerings
Transforming the healthcare landscape by offering online consultations and digital health services.
CategoryFashion
Beauty Booking Apps
Upkeep Lets Users Book, Pay, and Prepare for Beauty Treatments
Upkeep's rise in popularity and success is disrupting the traditional beauty industry and creating a new market for beauty tech.
