While most convenience-focused corner stores are stocked with just the essentials for busy consumers, Selfridges set up its 'With Love From' retail shop at the intersection of Duke and Oxford street in London with a focus on luxury goods.
The new luxury shop carries labels like Christian Dior, Prada and Fendi, and is home to a special Louis Vuitton concept space and a Dior shop with ultra-exclusive items that can only be found on-site. Some of the extravagant products that can be picked up at this new destination in London include collaborative designer Oyster Cards, the special-edition Selfridges Monopoly board game and high-end handbags that retail for well over £1,000.
Through divergence, Selfridges sets itself apart by challenging what consumers have come to know about both luxury and corner store shopping experiences.
Designer Corner Shops
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