The 7Up EcoGreen bottle is an innovative design sustainable concept that Pepsi co will be implementing across Canada. The EcoGreen bottle is made from 100% recycled plastics and is the first of its kind on the market. The shift to recycled plastics will reduce the company's use of virgin plastics and their carbon emissions.
What I find particularly interesting about the 7Up EcoGreen bottle is that the plastics used to create the bottle will be recycled and turned into new bottles themselves. This is definitely an interesting way to be more eco-friendly and really feed into the "Reduce, Reuse, Recycle" concept.
Implications - The eco-movement has informed the values of a large cross section of society. Green minded consumers value efficient design and reduction of carbon emissions. Companies should consider aligning their brand with sustainable values in order to attract this valuable group.