Category
Fashion
Scaled Restraint
2.8
Trend score
Trend
What is the Cooled Masking trend?
Cooled Masking: Skincare-concerned consumers have many DIY options when it comes to using cool items to soothe and reduce inflammation in the skin, and some brands within this space are adding temperature-reducing benefits into skincare masks to mimic those DIY techniques.
Insight
The consumer insight behind the Cooled Masking trend
The skincare and cosmetic industries are both traditionally tied to products that feature DIY elements. Due to this phenomenon, consumers today have started to place more of an importance on the experience associated with the use of a product in their daily routine in addition to the perceived benefits. Adding a new element can satisfy the need for a distinct experience while also offering the perception of enhanced efficacy.
Trend themes
Themes within the Cooled Masking trend
Three behaviours holding the trend together01
Temperature-Reducing Skincare Masks
Skincare masks offer temperature-reducing elements to mimic DIY cool techniques to soothe the skin.
02
Cryotherapy-Inspired Cooling Masks
Using cooling and cryotherapy-inspired ingredients for masks offers benefits such as hydration, cooling, soothing, and brightening.
03
Drip-Free Sheet Masks
Sheet masks that cool on contact with the skin prevent residue from dripping from the mask, making it mess-free.
Industry implications
What the Cooled Masking trend means for industry
Where the trend changes the playbookFor
Skincare and Cosmetics
Adding new elements to skincare masks can offer a distinct experience while enhancing efficacy.
For
Beauty Gadgets and Cryotherapy-Inspired Products
At-home beauty gadgets and cryotherapy-inspired products provide convenience to consumers seeking luxury treatments at home.
For
Bio-Cellulose Sheet Masks
Bio-cellulose sheet masks are becoming more popular as vegan and cruelty-free options that hydrate the skin more effectively than regular sheet masks.
Workshop question
Consider an added experiential benefit to your product/service.
Trend signals
Trend signals for Cooled Masking
Trend score 2.8 out of 10, from popularity 46%, activity 30%, freshness 8%.
Popularity46%
Activity30%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cooled Masking trend
5 featured examples from Mar 29, 2017 to Jul 31, 2019CategoryFashion
Coconut Juice Face Masks
The New K-Glo Face Masks are Made with Hydrating Coconut Juice
Disruptive innovation opportunity: Infuse Korean skincare principles and ingredients into new product lines to tap into the popularity of K-beauty.
CategoryFashion
Drip-Free Sheet Masks
GlamGlow's New Coolsheet Face Mask is Completely Mess-Free
The skincare industry can capitalize on drip-free sheet masks to enhance convenience and solve the problem of messy face mask applications.
CategoryFashion
Hydrating Rubber Face Masks
The New Dr. Jart+ Mask is Able to Moisturize and Enhance Skin
The cosmetic industry can explore opportunities to develop innovative and experimental products like hydrating rubber masks.
CategoryFashion
Cryotherapy-Inspired Cooling Masks
Lancome's Rose Sorbet Cryo-Mask Soothes and Refreshes Skin
The skincare industry can explore disruptive innovations in cryotherapy-inspired products and at-home cooling masks to offer unique and refreshing skincare treatments.
CategoryFashion
Cryotherapy-Inspired Peel-Off Masks
Boscia's Holographic Facial Mask Boasts a Cooling Effect
Disruptive innovation opportunity in the skincare industry by incorporating cryotherapy-inspired ingredients into masks for improved skin benefits.
