Skincare masks offer temperature-reducing elements
Implications - Skincare-concerned consumers have many DIY options when it comes to using cool items to soothe and reduce inflammation in the skin, and some brands within this space are adding temperature-reducing benefits into skincare masks to mimic those DIY techniques.
Insight - The skincare and cosmetic industries are both traditionally tied to products that feature DIY elements. Due to this phenomenon, consumers today have started to place more of an importance on the experience associated with the use of a product in their daily routine in addition to the perceived benefits. Adding a new element can satisfy the need for a distinct experience while also offering the perception of enhanced efficacy.
Insight - The skincare and cosmetic industries are both traditionally tied to products that feature DIY elements. Due to this phenomenon, consumers today have started to place more of an importance on the experience associated with the use of a product in their daily routine in addition to the perceived benefits. Adding a new element can satisfy the need for a distinct experience while also offering the perception of enhanced efficacy.
Workshop Question - Consider an added experiential benefit to your product/service.
Trend Themes
1. Temperature-reducing Skincare Masks - Skincare masks offer temperature-reducing elements to mimic DIY cool techniques to soothe the skin.
2. Cryotherapy-inspired Cooling Masks - Using cooling and cryotherapy-inspired ingredients for masks offers benefits such as hydration, cooling, soothing, and brightening.
3. Drip-free Sheet Masks - Sheet masks that cool on contact with the skin prevent residue from dripping from the mask, making it mess-free.
Industry Implications
1. Skincare and Cosmetics - Adding new elements to skincare masks can offer a distinct experience while enhancing efficacy.
2. Beauty Gadgets and Cryotherapy-inspired Products - At-home beauty gadgets and cryotherapy-inspired products provide convenience to consumers seeking luxury treatments at home.
3. Bio-cellulose Sheet Masks - Bio-cellulose sheet masks are becoming more popular as vegan and cruelty-free options that hydrate the skin more effectively than regular sheet masks.
