What is the trend of sparkling lemonade?

Opportunity for using natural sweeteners and introducing new and unique flavors to refresh summer beverages.

What is the trend of skinny can?

Innovative packaging design and branding to target young consumers and boost sales through social media promotions.

What is the trend of picnic culture?

Marketing campaigns for summer-themed products that focus on outdoor activities and social gatherings with friends and family.

What are the implications for the beverage industry?

Opportunity for beverage companies to cater to consumers looking for healthier and diverse drink options during summer.

What are the implications for the food and hospitality industry?

Opportunity in the food and hospitality industry for businesses to collaborate with beverage brands on summer-themed events and picnics.

What are the implications for the packaging industry?

Opportunity for packaging companies to design innovative and sustainable packaging solutions for summer beverages that target younger audiences.

Cucumber Mint Lemonades : 7UP Lemon Lemon

Cucumber Mint Lemonades

'7UP Lemon Lemon' is Sweetened with a Sugar-Stevia Blend

Mary Van Puymbroeck — June 14, 2017 — Lifestyle

References: newswire & gustotv

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PepsiCo has recently released its new 7UP Lemon Lemon Sparkling Lemonade as the perfect summertime sipper.

This refreshing beverage is sweetened with a blend of sugar and stevia to deliver a subtle flavor and an effervescent texture. 7UP Lemon Lemon is available in three tasty flavors: Lemon, Peach and Cucumber Mint. According to a PepsiCo. press release, "Lemon Lemon wants to celebrate the magic of a picnic: The physical and emotional getaway that allows people to break away from routine and reconnect with the people who matter."

Lemonade has long been a summertime classic, but the cucumber mint flavor option is a satisfying remix. 7UP Lemon Lemon is available in of-the-moment packaging, the skinny can. Portable and ideal for summer adventures, the Instagram-worthy slender can positions the product as a fun and youthful premium drink.

Trend Themes

Sparkling Lemonade — Opportunity for using natural sweeteners and introducing new and unique flavors to refresh summer beverages.
Skinny Can — Innovative packaging design and branding to target young consumers and boost sales through social media promotions.
Picnic Culture — Marketing campaigns for summer-themed products that focus on outdoor activities and social gatherings with friends and family.

Industry Implications

Beverage — Opportunity for beverage companies to cater to consumers looking for healthier and diverse drink options during summer.
Food and Hospitality — Opportunity in the food and hospitality industry for businesses to collaborate with beverage brands on summer-themed events and picnics.
Packaging — Opportunity for packaging companies to design innovative and sustainable packaging solutions for summer beverages that target younger audiences.

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