PepsiCo has recently released its new 7UP Lemon Lemon Sparkling Lemonade as the perfect summertime sipper.
This refreshing beverage is sweetened with a blend of sugar and stevia to deliver a subtle flavor and an effervescent texture. 7UP Lemon Lemon is available in three tasty flavors: Lemon, Peach and Cucumber Mint. According to a PepsiCo. press release, "Lemon Lemon wants to celebrate the magic of a picnic: The physical and emotional getaway that allows people to break away from routine and reconnect with the people who matter."
Lemonade has long been a summertime classic, but the cucumber mint flavor option is a satisfying remix. 7UP Lemon Lemon is available in of-the-moment packaging, the skinny can. Portable and ideal for summer adventures, the Instagram-worthy slender can positions the product as a fun and youthful premium drink.
Why This Trend Is Growing
- Sparkling Lemonade
- Opportunity for using natural sweeteners and introducing new and unique flavors to refresh summer beverages.
- Skinny Can
- Innovative packaging design and branding to target young consumers and boost sales through social media promotions.
- Picnic Culture
- Marketing campaigns for summer-themed products that focus on outdoor activities and social gatherings with friends and family.
Industries Being Reshaped
- Beverage
- Opportunity for beverage companies to cater to consumers looking for healthier and diverse drink options during summer.
- Food and Hospitality
- Opportunity in the food and hospitality industry for businesses to collaborate with beverage brands on summer-themed events and picnics.
- Packaging
- Opportunity for packaging companies to design innovative and sustainable packaging solutions for summer beverages that target younger audiences.
