Modern contact lenses adapt with high-tech, self-automating features
Trend - Modern eye wear products are no stranger to emerging technology, but what we're seeing further develop in this space is a move toward self-automating product capabilities. These products offer consumers more streamlined, self-sufficient processes that are hassle-free.
Insight - As the convenience economy grows, consumers tight on time - like urban dwellers - are seeking out more streamlined, automated solutions to their everyday needs. Coupled with an on-going desire for health and wellness, we see a move toward products and services that align automating technology with aspects of health monitoring and self-care.
Insight - As the convenience economy grows, consumers tight on time - like urban dwellers - are seeking out more streamlined, automated solutions to their everyday needs. Coupled with an on-going desire for health and wellness, we see a move toward products and services that align automating technology with aspects of health monitoring and self-care.
Workshop Question - How can you experiment with self-automating features within your current product or service offerings?
Trend Themes
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Self-automating Eye Wear — As consumers seek out more streamlined, automated solutions to their everyday needs, there is a move toward eye wear products with self-automating capabilities that align with aspects of health monitoring and self-care.
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Soft Robotics — Soft robotics is the driving force behind modern contact lens innovations, such as the potential to include zooming capabilities and provide enhanced sight.
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Virtual Try-ons — Virtual try-ons, such as Perfect Corp.'s AR virtual contact lens try-on experience, offer consumers an at-home solution for trying on products, increasing convenience and accessibility.
Industry Implications
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Healthcare — There are numerous disruptive innovation opportunities in the healthcare industry from the advent of modern eye wear products with self-automating capabilities & health monitoring features to the development of glucose-monitoring lenses for diabetes patients.
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Fashion — New advancements in eye wear products such as robotic contact lenses & virtual try-ons offer the fashion industry a unique way to pair fashion with functionality.
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Technology — Soft robotics, virtual reality, and other technologies are being incorporated into modern contact lenses, providing numerous opportunities to enhance products and services for consumers across a wide range of industries.
