Category
Lifestyle
Assisted Choices
Trend cluster
Category
Self-Automated
Lens
Modern contact lenses adapt with high-tech, self-automating features.
4.6
Trend score
Trend
What is the Self-Automated Lens trend?
Self-Automated Lens: Modern eye wear products are no stranger to emerging technology, but what we're seeing further develop in this space is a move toward self-automating product capabilities. These products offer consumers more streamlined, self-sufficient processes that are hassle-free.
Insight
The consumer insight behind the Self-Automated Lens trend
As the convenience economy grows, consumers tight on time - like urban dwellers - are seeking out more streamlined, automated solutions to their everyday needs. Coupled with an on-going desire for health and wellness, we see a move toward products and services that align automating technology with aspects of health monitoring and self-care.
Trend themes
Themes within the Self-Automated Lens trend
Three behaviours holding the trend together01
Self-Automating Eye Wear
As consumers seek out more streamlined, automated solutions to their everyday needs, there is a move toward eye wear products with self-automating capabilities that align with aspects of health monitoring and self-care.
02
Soft Robotics
Soft robotics is the driving force behind modern contact lens innovations, such as the potential to include zooming capabilities and provide enhanced sight.
03
Virtual Try-Ons
Virtual try-ons, such as Perfect Corp.'s AR virtual contact lens try-on experience, offer consumers an at-home solution for trying on products, increasing convenience and accessibility.
Industry implications
What the Self-Automated Lens trend means for industry
Where the trend changes the playbookFor
Healthcare
There are numerous disruptive innovation opportunities in the healthcare industry from the advent of modern eye wear products with self-automating capabilities & health monitoring features to the development of glucose-monitoring lenses for diabetes patients.
For
Fashion
New advancements in eye wear products such as robotic contact lenses & virtual try-ons offer the fashion industry a unique way to pair fashion with functionality.
For
Technology
Soft robotics, virtual reality, and other technologies are being incorporated into modern contact lenses, providing numerous opportunities to enhance products and services for consumers across a wide range of industries.
Workshop question
How can you experiment with self-automating features within your current product or service offerings?
Trend signals
Trend signals for Self-Automated Lens
Trend score 4.6 out of 10, from popularity 65%, activity 65%, freshness 9%.
Popularity65%
Activity65%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Self-Automated Lens trend
4 featured examples from Nov 20, 2018 to Jul 16, 2020CategoryTech
Connected Contact Lenses
The Mojo Lens Provides Wearers with Notifications and More
The development of smart contact lenses like the Mojo Lens creates disruptive innovation opportunities for the wearable technology industry to expand its product offerings.
CategoryTech
Robotic Contact Lenses
These Lenses Will Zoom in When You Blink Twice
Disruptive innovation opportunity: Advancing medical technology by incorporating robotic components into wearable devices for improved patient experiences and outcomes.
CategoryTech
Glucose-Monitoring Contact Lenses
Noviosense Modernizes Diabetes Monitoring Systems
Wearable tech manufacturers can explore innovative diabetes monitoring products to penetrate the Diabetes Management market.
CategoryMarketing
Virtual Contact Lens Try-Ons
Perfect Corp.'s Try-On Leverages Augmented Reality, Taobao & WeChat
Disruptive innovation opportunity: Integrate AR virtual try-on experiences for clothing, accessories, and footwear to enable customers to visualize products before making a purcha…
