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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,643 more

Postpartum Wellness

Brands are curating products to support the health and relaxation of new moms

Trend - While women have had access to an abundance of prenatal products, there has been a recent rise in wellness products specifically targeted to postnatal women. These offerings are intended to ease the transition into motherhood. Such products highlight how brands are curating their selection to better suit specific phases of their consumer’s life.

Insight - With postpartum life having a substantial impact on a woman's physical and mental health, postpartum wellness products are intended to help new mothers set aside time for themselves. Such products highlight the need for support after pregnancy as women are often the primary caregivers for children. The growth of wellness products in this space reflects the self-care needs of modern women who are increasingly expected to balance all their responsibilities between work and home.
Workshop Question - Consider how your brand’s products or services could better suit the needs of a specific consumer segment.
4 Featured, 35 Examples:
47,068 Total Clicks
Date Range:
Mar 18 — Aug 19
This Year and Warm
Consumer Insight Topics:

Featured Examples

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