Brands are curating products to support the health and relaxation of new moms
Implications - While women have had access to an abundance of prenatal products, there has been a recent rise in wellness products for specifically targeted to postnatal women. These offerings are intended to ease the transition into motherhood. Such products highlight how brands are curating their selection to better suit specific phases of their consumer’s life.
Workshop Question — Consider how your brand’s products or services could better suit the needs of a specific consumer segment.