While Twinings is a tea brand that is steeped in tradition, it launched Twinings Cold In’fuse as a wellness-centric line for a new generation. This line of tea is naturally free from sugar and specifically designed for preparing with cold water—which makes the tea bags ideal for dropping into a water bottle on the go.
The Twinings Cold In’fuse teas are made with all-natural fruits and botanical ingredients in a trio of flavors that come in at less than 10 calories per serving.
As of the spring of this year, a sugar tax was put on soft drinks in the UK as part of an initiative to get consumers healthier, as well as get companies to reduce the high sugar levels in beverages. Since health-conscious consumers are looking for reduced sugar and low-sugar options, there is an immense amount of opportunity for brands to explore flavorful alternatives that support well-being.