The Juice Burst peach ice tea is being launched by Purity Soft Drinks in the UK as a refreshing option for consumers to try out this summer that incorporates a number of distinct flavors.
The drink boasts a blend of peach juice and black tea flavoring to deliver juicy, fruit-forward notes with the complexity of the cold tea. The drink has no added sugar to give it an HFSS-compliant recipe, but maintains a distinct level of sweetness thanks to the one-fifth juice recipe. The drink is arriving August 14, 2023 in 330ml bottle at a price point of £1.29.
CEO Sarah Baldwin commented on the new Juice Burst peach ice tea saying, "On-the-go soft drinks are currently growing twice as fast as the total category. As we approach the Back-to-School season, retailers have a clear opportunity to tap into those occasions. The launch of Juice Burst Ice Tea aims to have strong appeal with younger consumers, by offering a healthier, great-tasting, permissible juice drink option which puts a fruity twist on a current and on-trend flavour profile.”
Why This Trend Is Growing
- On-the-go Soft Drinks
- The growing demand for on-the-go soft drinks presents an opportunity for brands to tap into this market segment by offering healthier and great-tasting options.
- Hfss-compliant Recipes
- The development of HFSS-compliant recipes provides an opportunity for companies to create products that have no added sugar while still maintaining a distinct level of sweetness.
- Fruit-forward Flavor Profiles
- The popularity of fruit-forward flavor profiles opens up opportunities for brands to experiment with unique combinations, such as peach juice blended with black tea flavoring.
Industries Being Reshaped
- Soft Drink Industry
- The soft drink industry can capitalize on the growing demand for on-the-go beverages by developing and promoting healthier options like juice-blended teas.
- Healthy Beverage Industry
- The healthy beverage industry can benefit from the creation of HFSS-compliant recipes that cater to consumers' desire for healthier drink choices without compromising on taste.
- Flavoring Industry
- The flavoring industry has an opportunity to provide innovative and fruit-forward flavor profiles that can be utilized in the development of new and unique beverage products.
