Category
Lifestyle
Assisted Choices
Trend cluster
Category
Waste-Free
D2C
Ecommerce shops prioritize waste-reduction when shipping out goods.
5.6
Trend score
Trend
What is the Waste-Free D2C trend?
Waste-Free D2C: The explosion of ecommerce in recent years has negatively impacted global waste–in large part due to the throwaway packaging that's shipped around the world daily. To mitigate this concern, some small online retailers are prioritizing waste-free or reduced-waste packaging.
Insight
The consumer insight behind the Waste-Free D2C trend
One of the major concerns that consumers have about the growth of ecommerce is the excess waste that goes into packaging. With consumers now wanting to feel less responsible for their impact on the environment, they're seeking out brands that facilitate environmentally conscious purchase habits–and waste-reduction is a key part of that process.
Trend themes
Themes within the Waste-Free D2C trend
Three behaviours holding the trend together01
Eco-friendly Packaging
The adoption of eco-friendly packaging is increasing as a solution to reduce waste in the ecommerce industry.
02
Sustainable and Zero-waste Products
Consumers are increasingly looking for environmentally-friendly products and services, creating a niche for businesses that offer sustainable and zero-waste products.
03
Digital-First and Direct-to-Consumer Models
The rise of digital-first and direct-to-consumer models allow companies to create eco-friendly, sustainable products and provide a cost-effective, convenient and sustainable way of selling to consumers.
Industry implications
What the Waste-Free D2C trend means for industry
Where the trend changes the playbookFor
Ecommerce
Ecommerce companies can drive innovation and boost customer loyalty by incorporating eco-friendly packaging into their products and processes.
For
Natural and Organic Products
Companies selling sustainable, natural and organic products can leverage their eco-friendly approach to appeal to conscious consumers and stand out in a saturated market.
For
Sustainability-focused Consumerism
As consumers become more environmentally conscious, industries of all kinds can respond to these changes and create innovative, sustainable products and services.
Workshop question
In what ways could your brand reduce waste, or prioritize environmentally friendly consumption?
Trend signals
Trend signals for Waste-Free D2C
Trend score 5.6 out of 10, from popularity 86%, activity 74%, freshness 8%.
Popularity86%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Waste-Free D2C trend
4 featured examples from Jun 21 to Aug 2, 2019CategoryEco
Plastic-Free Online Grocery Shops
Rise Mrkt Sells Kitchen Staples in Compostable Containers
Online grocery stores can reduce waste and attract environmentally-conscious consumers by offering plastic-free and compostable packaging options.
CategoryEco
Online Zero-Waste Shop Catalogs
Nice and Serious Points Londoners to Their Local Zero-Waste Shops
Online zero-waste shops like the 'Useless' platform create new opportunities for businesses to enter the eco-friendly retail market and provide consumers with sustainable alternat…
CategoryLifestyle
D2C Dietary Supplements
Grove Collaborative's HONU Shares Descriptive, Online-Only Supplements
Opportunity for health and wellness brands to expand their product offerings by entering the dietary supplement market with digital-first solutions.
CategoryEco
Eco-Friendly Online Platforms
Borno-Eco is an Online Market Place for Sustainable Products
Creating an online e-commerce marketplace that promotes and sells sustainable products exclusively in various industries such as fashion, food & beverage, beauty, etc.
