HONU is a new launch from digital-first natural home and personal care product provider Grove Collaborative, which introduces consumers to dietary supplements that are simple and relevant to their daily needs. While the purposes of some vitamins and minerals can be mystifying, HONU favors simple, straightforward branding for products like Gut Check and Grounded, promising "No more wandering wide-eyed down the vitamin aisle or online in confusion."
Some of the other dietary supplements that can exclusively be found through Grove Collaborative include the HONU Nesting prenatal vitamin, Bedtime for sleep support and Body Guard to bolster the immune system. HONU also offers multivitamins for men and women, as well as solutions for extra B12 or Vitamin D.
The products formulated for adults are free from fillers and are packaged in waste-reducing recyclable glass containers with colorful, easy-to-read labels.