Health

Implications - Though many cosmetic and fashion products are conceptualized with research and expertise, particularly when it comes to their safety, that expertise is now being brought to the forefront as doctors create and put their name on cosmetic and fashion items. These brands are able to enter their respective markets in a way that automatically establishes trust between the company and the customer. [More]

Implications - With veganism not typically being a diet that children choose to subscribe to themselves, brands are aiming to cater to younger demographics via playful designs and offering foods that have historically appealed to kids. This shift offers vegan or ultra health-conscious parents some more effective strategies for introducing their children to vegan eating. [More]

Implications - Brands are offering automated tea-brewing devices that speed up the process of producing quality teas. Such items remove the ritualistic aspects of brewing and drinking tea, and cater to consumers who are more concerned with convenience, and consuming the beverage as a means to an end. [More]

Implications - With interactive products and services related to play or STEM-learning for kids saturating the market, smaller brands are introducing a relatively overlooked art among children – cooking. The empowerment of "kid chefs" through various tools, subscriptions and services allows for the existence of both independent learning and interpersonal bonding within families – based in the preferences of Millennial parents prioritizing individual growth in their children. [More]

Implications - With the rise of ketogenic diets has come the accommodation of such diets even among beverage brands, offering drinks that are high in fat and nutritious ingredients. These products cater to the niche set of consumers who subscribe to keto, while also appealing with novelty to other demographics for their unusual high-fat nature. [More]

Implications - Brands are incorporating energy boosting ingredients into their chocolate products in order to enhance their value. Such items cater to health-conscious consumers who seek out indulgent food products that are still able to align with their personal preferences, as well as their lifestyle needs. [More]

Implications - Individuals who want the flavor benefits of various nut butters, but without the fat content they usually contain, are now able to purchase nut “butters” in powdered form. Perfect as additions to healthy smoothies and other butter-based recipes, these products cater to consumers who prioritize “clean eating.” [More]

Implications - The nature of avocados is such that they're not the ideal to-go food item, but food brands are aiming to change that fact by incorporating the ingredient into formats that are portable. This comes as the popularity of avocados continues to rise, with that popularity projected to increase in the coming years – focusing on convenience for busy consumers. [More]

Implications - Moving beyond fitness and wellness retreats, the shift toward mindfulness is making its way into the process of getting from place to place as well. Taking off thanks to both the increased interest in mindfulness as a practice as well as the portability of products that help facilitate it, this shift is reflective of more integration of mindfulness and meditation into consumers' day-to-day lives. [More]

Implications - As consumers become more aware of and concerned with the origins of their food, a shift toward both more natural and plant-based foods has taken place. Though not previously widely available, meat alternatives that closely resemble meat have been gaining traction over the past few years and are now becoming widely available by way of fast food chains. Signifying an openness to more sustainable yet science-based food products, this shift could potentially popularize plant-based diets with an even wider audience. [More]