Health

Implications - The keto diet's low-carb, high-fat nature is inherently restrictive, giving brands the opportunity to serve those on the diet by offering them specialty dessert options. The emergence of such products reveal how brands can look to consumer restrictions or selectiveness as opportunities as opposed to barriers. [More]

Implications - The beauty-related benefits that ingesting biotin offers are being taken advantage of by brands within haircare and cosmetics industries, as they incorporate topical applications of the B-vitamin. The infusion of biotin into self-care products creates automatic associations of health and "scientific" reliability in the eyes of the average consumer, limiting the amount of convincing required to sell the products through marketing campaigns. [More]

Implications - High-end cosmetic items that infuse the various beneficial properties of cannabis are increasingly common. This shift comes as privileged consumers become emboldened in their adoption of cannabis as a "lifestyle," and speaks to the substance's increased perceived value for such consumers. [More]

Implications - Cafe brands are offering coffee and tea beverages that retain the basic ingredients of these beverages, but that are enhanced by visual effects in the form of richly pigmented, unlikely colors. These products come as consumers increasingly prioritize aesthetics in their purchase decisions, largely due to their social shareability. [More]

Implications - Borderline invasive alcohol-monitoring implantations are becoming more common as institutions and brands seek to empower consumers in reducing their intake of such beverages. The use of attachable monitoring chips ensures accountability on the part of consumers seeking to enhance their health or overcome alcoholism, while giving companies in-depth quantifiable information on consumer lifestyle habits as they relate to alcohol intake. [More]

Implications - Paleo dishes are no longer something that consumers must make at home from scratch, with brands like those in the baking industry offering sweet, packaged Paleo snacks and dishes. This shift speaks to the curation and niche targeting that consumers now expect brands to cater to, with brands responding by prioritizing individual preferences that they can still monetize. [More]

Implications - Consumers are no longer limited to a few unhealthy baking mix options at the grocery store now, as baking brands increasingly prioritize products that cater to dietary restrictions like carb limitations. Low-carb alternatives to traditional baking mixes cater to health-conscious consumers who are still looking to indulge – prioritizing both their needs and their preferences. [More]

Implications - With the rise of DIY craft cocktails has also come a renewed interest in DIY craft juice and tea products, and brands are catering to this shift by offering kits that allow consumers to easily put together alcohol-free beverages. These products cater to the experiential and DIY preferences of consumers, without sacrificing on the convenience that ready-to-eat products offer. [More]

Implications - Individuals with necessary or self-enforced dietary restrictions are increasingly able to turn to subscription services to cater to their specialized nutritional preferences. This shift comes as consumers increasingly demand and prioritize products and services that suit their niche interests and needs, rather than trying to cater to as many people as possible. [More]

Implications - Whether purchasing cannabis itself or the tools and products that the lifestyle requires, subscriptions based in the subject and use of marijuana are becoming increasingly common. These curated services allow for the cannabis industry to enter the home of the average consumer in a way that appeals to their convenience-minded sensibilities. [More]