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Egg whites are highlighted in healthy on-the-go snacks
Implications - With many health-conscious individuals assuming egg whites are the most nutritious and beneficial part of the egg and adding them to their diet plans, brands are taking advantage of these automatic healthy associations by offering on-the-go snacks that are centered around egg whites. These products are able to cater to consumers who prioritize health, without having to sacrifice convenience in the process. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,278 Total Clicks
Oct 17 - Jun 18
This Week and Warm
LifestyleFoodHealth
Coffee's antioxidant properties are elevated and highlighted
Implications - Brands that offer coffee are highlighting the natural antioxidant properties of the beverages, or are actually enhancing them by infusing them with extra antioxidants. Where once coffee was perceived as being unhealthy because of the sugary and calorie-rich additives that consumers became accustomed to, the rise of craft coffee culture has extended to include this deliberate shift in marketing that appeals to consumers' nutrition-related preferences. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
29,695 Total Clicks
May 17 - Jun 18
This Week and Average
LifestyleHealthDrinking
Food subscription services focus on children and infants
Implications - Subscription services based on offering children and infants their meals and snacks for the day are increasingly common. This shift comes as Millennial parents seek to balance work, families, and personal lives – offering them a way to simplify and streamline at least one important aspect of their daily routine. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
45,759 Total Clicks
Apr 17 - Jun 18
This Week and Average
BusinessLifestyleFoodHealth
Broccoli is infused and transformed in various dishes
Implications - Broccoli is being transformed in dishes to function as an alternative to various carbs, or just to add a nutritional boost. This transformation caters to health-conscious and foodie consumers alike, and creates automatic associations with nutrition without the need to extravagantly market them as such. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
27,202 Total Clicks
Sep 17 - Jun 18
This Week and Average
LifestyleFoodHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Cannabis is incorporated into menstrual relief products
Implications - The incorporation of cannabis into products that offer relief from menstruation-related symptoms is becoming increasingly common. These products indicate a rise in the acceptance of cannabis as a supplementary medicine, and caters to individuals seeking alternative treatments to mild menstrual symptoms. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
38,713 Total Clicks
Jan 16 - Jun 18
This Month and Warm
LifestyleHealth
Women's health products get more restrictive with free-from ingredients
Implications - As consumer desire for free-form foods expands, brands across other industries like women’s health are adopting such tactics to appeal to consumers with more restrictive wellness needs. Catering to women seeking a more natural experience during specific life stages like pregnancy or motherhood, brands are offering GMO-free and non-artificial flavored items to appeal to those who are more restrictive in their diets. This not only speaks to the growing desire for natural and organic products but also the growing desire for more lifestyle-targeted goods. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
21,581 Total Clicks
Feb 17 - Jun 18
This Month and Mild
LifestyleHealth
Mobile health initiatives take on mindfulness and fitness programs
Implications - Mobile fitness and meditation programs are becoming increasingly popular, allowing consumers to partake in health-related activities on-the-go, or have such activities come to them. This shift comes as the prioritization of health merges with consumers' convenience-motivated purchases, along with their desire for more experiential health programs that motivate them to reach their goals. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
35,842 Total Clicks
Jan 17 - Jun 18
This Month and Warm
MarketingBusinessLifestyleHealth
Trend Hunter Services
Chefs recreate eggs with entirely vegan ingredients
Implications - Though many food products are now touted as being egg-free, chefs are taking this concept a step further by creating eggs that are free of the protein they're named after. Looking and tasting like real eggs, these artificial food products provide vegan consumers alternatives to the oft-consumed item, and also cater to foodie consumers seeking novelty. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
16,413 Total Clicks
Apr 17 - Jun 18
This Month and Mild
LifestyleFoodHealth
Products that enhance the health of moms, or expecting moms come in snack form
Implications - Pre or postnatal products that contain vitamins and minerals that enhance mothers', or expecting mothers' health are now coming in the form of snacks and drinks. These products offer healthy and less medicinal-seeming options for mothers who are looking for seamless ways to integrate pregnancy-related nutritional products into their lives. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
22,505 Total Clicks
Jun 16 - Jun 18
This Month and Mild
LifestyleFoodHealth
Consumers' commitment to health is supported through subscription services
Implications - As consumers continue to invest in self-care and wellness, brands big and small are helping them integrate these habits more smoothly by offering subscription services that deliver products straight to their door. While convenience and wellness are often thought to be two competing desires at odds with each other, this shift proves that consumers are willing to seek out and pay more for creative ways to reach their goals. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
25,992 Total Clicks
Apr 17 - Jun 18
This Month and Average
BusinessLifestyleHealthLife