Health

Implications - With many health-conscious individuals assuming egg whites are the most nutritious and beneficial part of the egg and adding them to their diet plans, brands are taking advantage of these automatic healthy associations by offering on-the-go snacks that are centered around egg whites. These products are able to cater to consumers who prioritize health, without having to sacrifice convenience in the process. [More]

Implications - Brands that offer coffee are highlighting the natural antioxidant properties of the beverages, or are actually enhancing them by infusing them with extra antioxidants. Where once coffee was perceived as being unhealthy because of the sugary and calorie-rich additives that consumers became accustomed to, the rise of craft coffee culture has extended to include this deliberate shift in marketing that appeals to consumers' nutrition-related preferences. [More]

Implications - Subscription services based on offering children and infants their meals and snacks for the day are increasingly common. This shift comes as Millennial parents seek to balance work, families, and personal lives – offering them a way to simplify and streamline at least one important aspect of their daily routine. [More]

Implications - Broccoli is being transformed in dishes to function as an alternative to various carbs, or just to add a nutritional boost. This transformation caters to health-conscious and foodie consumers alike, and creates automatic associations with nutrition without the need to extravagantly market them as such. [More]

Implications - The incorporation of cannabis into products that offer relief from menstruation-related symptoms is becoming increasingly common. These products indicate a rise in the acceptance of cannabis as a supplementary medicine, and caters to individuals seeking alternative treatments to mild menstrual symptoms. [More]

Implications - As consumer desire for free-form foods expands, brands across other industries like women’s health are adopting such tactics to appeal to consumers with more restrictive wellness needs. Catering to women seeking a more natural experience during specific life stages like pregnancy or motherhood, brands are offering GMO-free and non-artificial flavored items to appeal to those who are more restrictive in their diets. This not only speaks to the growing desire for natural and organic products but also the growing desire for more lifestyle-targeted goods. [More]

Implications - Mobile fitness and meditation programs are becoming increasingly popular, allowing consumers to partake in health-related activities on-the-go, or have such activities come to them. This shift comes as the prioritization of health merges with consumers' convenience-motivated purchases, along with their desire for more experiential health programs that motivate them to reach their goals. [More]

Implications - Though many food products are now touted as being egg-free, chefs are taking this concept a step further by creating eggs that are free of the protein they're named after. Looking and tasting like real eggs, these artificial food products provide vegan consumers alternatives to the oft-consumed item, and also cater to foodie consumers seeking novelty. [More]

Implications - Pre or postnatal products that contain vitamins and minerals that enhance mothers', or expecting mothers' health are now coming in the form of snacks and drinks. These products offer healthy and less medicinal-seeming options for mothers who are looking for seamless ways to integrate pregnancy-related nutritional products into their lives. [More]

Implications - As consumers continue to invest in self-care and wellness, brands big and small are helping them integrate these habits more smoothly by offering subscription services that deliver products straight to their door. While convenience and wellness are often thought to be two competing desires at odds with each other, this shift proves that consumers are willing to seek out and pay more for creative ways to reach their goals. [More]