Health Consumer Insights

Trend - Companies are debuting everyday carry (EDC) condiments to enable consumers to add flavors to any meal or snack. These bottles are durable and hold less than 2oz of topping, so as not to add weight to the consumers' bags. These products are aimed at foodies who want to enhance regular meals.

Insight - For foodies and health-minded consumers, the ability to ensure food is both flavorful and healthy is paramount. The need for specific combinations between flavor and function, as well as the desire to share flavors with companions, leads many foodies to prepare their own meals rather than ordering food while away from home. Brands are recognizing this diverse set of desires and are responding by launching more convenient on-the-go solutions for flavor or nutrient enhancement.

Trend - Brands in the beauty industry are releasing liquid soaps and soap bars made with single-ingredient recipes. These soaps feature simple labels and are easy to understand by the consumer. The one-ingredient composition makes these soaps easy on sensitive skin or skin with specific needs.

Insight - When choosing personal care products, some of the largest factors consumers consider are efficacy, sustainability, and ingredients. Whether for environmental or personal reasons, many consumers are dissuaded by heavily processed products with complex lists of chemicals and instead gravitate toward organic, locally sourced, and other natural product labels. Brands are responding to these pressures by releasing products with simple, transparent recipes.

Trend - Brands in the beauty industry are releasing products with fully dissolvable packaging. Going beyond biodegradable or recyclable, these packages are fully sustainable, dissolving in minutes of the product being used. This shifts the perception of the beauty industry to be more eco-friendly.

Insight - Younger Gen Z consumers are more interested in self-care and cosmetics products than previous generations, with consumers across all genders consuming more cosmetics products than previous generations in the same age range. These consumers are growing up in a time when schools and NGOs are advocating the importance of immediate shifts toward sustainability. As such, brands in traditionally unsustainable industries are adopting new practices to better meet the needs of Gen Z consumers.

Trend - The popularity of fruit-infused waters, sodas and alcohol in the CPG space has created demand for DIY water infusion devices. These kitchen appliances and portable tools make DIY produce infusions simpler and customizable--while catering to health and budget-conscious consumers.

Insight - Influenced by inflation, social media and a greater understanding of ingredients and production, today's 'foodie' is likely to prefer experimenting at-home rather than in restaurants. As rising food costs impact more consumers--appliances and apps that help them save on everyday "indulgences" they'd normally buy in-store are becoming more popular.

Trend - As the demand for "clean" ingredients enters even OTC medicines, health and wellness brands are positioning new electrolyte-based products as medicine for mild ailments. These products are purported to treat everything from headaches and nausea to sleep regulation.

Insight - The demand for natural ingredients and preventative health has moved beyond F&B and wellness industries and into healthcare--with consumers seeking out those same ingredients to treat common ailments in place of other OTC options. Ingredients being familiar to consumers helps promote trust in products--particularly when they have medically supported uses.

Trend - Cannabis chatbots are AI-powered agents designed to interact with users and provide information, guidance, and assistance related to cannabis products, strains, consumption methods, regulations, and more. Cannabis chatbots are usually integrated into websites, mobile apps, or social media platforms.

Insight - Consumers who are interested in or not familiar with cannabis often desire relevant information on the substance. With the rise of AI, there has been an increasing amount of chatbots surfacing with specializations in various categories, including cannabis. These chatbots provide consumers with a way to obtain quick responses to their queries regarding cannabis strains, products, dosages, or consumption methods, which enhances convenience and efficiency. This personalization helps consumers navigate the various forms of cannabis products available and find options that best suit their individual needs.

Trend - ADHD products are tools, technologies, or aids designed to help individuals with ADHD manage symptoms and improve organization, time management, and productivity. With the influx of hybrid and remote work models, consumers with ADHD often gravitate toward products that can be used at home without judgment.

Insight - With the rise of remote and hybrid work, consumers with ADHD are looking for ways to stimulate their minds at home while still remaining focused. Consumers with ADHD often desire products that allow them to customize their workspace according to their needs, minimizing distractions and optimizing productivity. With these products, consumers can create a quiet and organized space that helps them focus on tasks without external interruptions.

Trend - Ultraviolet (UV) patches are small stickers or patches that change color when exposed to ultraviolet radiation. These patches help consumers monitor their UV exposure and take appropriate measures to protect their skin from the harmful effects of the sun.

Insight - Consumers who spend significant time outdoors, especially those who work under the hot sun, often want products with cooling and sun-protecting properties. Consumers typically desire UV patches to enhance their sun protection measures and tailor them to their needs. Additionally, those with varying levels of sensitivity to UV radiation can look to UV patches to understand how their skin reacts to the sun, allowing them to take the precautions necessary to avoid sun-related complications.

Trend - The rise of "wellness" within esports has put a greater focus on nutrition among gamers. Now, emerging brands are helping players adopt healthier diets and lifestyles with programs and partnerships that focus on nutritional offerings and education within esports.

Insight - Avid gamers spend long hours sitting, and often choose convenient but less healthy foods in order to maintain focus. Additionally, most F&B partners and sponsors tend to be less healthy foods--making little space for nutritional health in the industry. As esports' global reach expands, brands that prioritize players' wellbeing as much as performance are making space for a more culturally inclusive industry.

Trend - Phone and social media-free travel and entertainment experiences are encouraging customers to enjoy the moment rather than documenting it. Campaigns, festivals and an entire island offering phone-free experiences are making a statement while prioritizing customer engagement in-person.

Insight - As consumers' interest in "wellness" grows and leaks into their travel interests, hospitality brands are prioritizing guest enrichment and health in order to stand out. As "digital detoxing" becomes more challenging for even the most wellness-minded consumers, who likely maintain professional and personal lives online--smaller phone-free events and promos are more appealing options for the average consumer seeking wellbeing-minded travel and leisure experiences.