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Products that mitigate PMS symptoms are coming in new, unique forms
Implications - The hormonal imbalances that menstruation causes trigger a variety of moderate to severe physical symptoms, with everything from acne and pain being amplified -- and brands are offering new solutions to relieve these issues. These innovations and services cater to a growing push on consumers' end for the equal prioritization of women's health, forcing representation into the mainstream healthcare industry with a more open, constructive dialogue. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
81,823 Total Clicks
Apr 16 - Nov 17
This Week and Hot
TechBusinessLifestyleHealth
Prenatal health products are no longer only packaged as supplements
Implications - Ingestible prenatal nutrition products once mostly came in the form of supplements, but now everything from water to oat bars are being marketed as beneficial to the health of expecting mothers. This broadens the market, offering a two-way benefit where brands have more opportunity for consumers to purchase, while consumers are allowed more choice in their health-related purchases. It also serves as a blanket marketing term which allows brands to push their products as being essential for specific groups of people – in this case, pregnant women. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,593 Total Clicks
Nov 15 - Nov 17
This Week and Mild
Brands are accommodating expecting mothers seeking to maintain their health
Implications - Expecting mothers in North America are becoming increasingly active to stay healthy during their pregnancies, and brands are accommodating this fact by offering apps and services that enhance the health and fitness of pregnant women. With more consumers seeking out well-rounded lifestyles, accommodating this shift in the women-specific health industry is an extension of the consumer desire for specialized experiences. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
23,507 Total Clicks
Mar 16 - Nov 17
This Week and Warm
TechBusinessLifestyleHealth
Transportation is more effectively accommodating pregnant women
Implications - The traditional rules of public transport still include the fact that people should stand for, and generally accommodate, pregnant women, and technology is being designed to more effectively put those rules in place. Whether through apps or free transport passes, these services and developments work to use simple design tweaks to enhance accessibility, and provide a blueprint for how brands can do the same regarding other accessibility-related concerns. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
31,196 Total Clicks
Mar 16 - Nov 17
This Week and Untested
TechArt & DesignLifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Footwear industries adopt 3D-printing production processes
Implications - The tangible benefits of 3D-printing has led to the footwear industry adopting this production process. This shift offers a two-way benefit – for brands, it allows them to streamline production and positions them as innovative in their field, while for consumers it provides them with items that are suited to their exact needs – enhancing quality even further by adding an element of personalization. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
90,749 Total Clicks
Apr 16 - Nov 17
This Week and Warm
Vacuum cleaners are being designed with anti-bacterial features
Implications - Vacuums cleaners are no longer simply sucking up dirt and dust in the home, they are now actively eliminating bacteria and the odors and allergens it can cause. These evolved designs eliminate the need for consumers to purchase separate devices that serve these same purposes. The compounding of these functions serves to cater two consumer desires – for quality over quantity in their purchase decisions, and for the convenience of dual-functions. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
53,769 Total Clicks
Oct 16 - Nov 17
This Month and Warm
TechLifestyleHealth
Brands are offering tech-based solution to eliminate pet odors
Implications - Pet brands are using the function-based advantages of technology to help remove pet odors from the home, whether through purifying systems or tech-based cleaning. As pet-owning consumers juggle their many responsibilities, these emerging technologies provide the convenience they require to create more balanced lifestyles. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
131,585 Total Clicks
Jul 16 - Nov 17
This Month and Warm
TechLifestyleHealthPets
Trend Hunter Services
Streaming services are being designed to induce sleep and relaxation
Implications - Streaming services and brands are pushing out videos and audio that is designed specifically to induce sleep in those who use them, offering a convenient and affordable way for consumers to enhance this aspect of their health. As the interaction with digital content has an enormous impact on consumers' daily rituals, it is the logical next step that brands would also extend this dependent relationship into matters of self-care. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
53,019 Total Clicks
Dec 15 - Nov 17
This Month and Mild
Art & DesignBusinessLifestyleHealth
Brands are offering snacks that aid in enhancing sleep quality
Implications - Brands are offering snacks that claim to help induce sleep, giving consumers a reason to indulge before bedtime. These snacks often contain healthy natural ingredients that are known to aid sleep when consumed consistently, and these increasingly prominent products tie into North American consumers' growing preferences for making purchase decisions based on centuries-old practices from around the world. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
34,036 Total Clicks
May 16 - Nov 17
This Month and Mild
MarketingLifestyleFoodHealthBranding
Smoothies are being marketed as products that enhance people's appearance
Implications - The health potential of smoothies is both vast and customizable, and so to give these products a more distinct selling point, brands are touting their smoothies as being ones that enhance beauty. As the health and wellness industry increasingly shifts to preventative measures rather than treating issues once they arise, the fact that this is leaking over to its beauty-related fractions speaks to the growing relevance of the "from the inside, out" approach that consumers are taking when it comes to their health and appearance. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
21,806 Total Clicks
Sep 17 - Nov 17
This Month and Untested
LifestyleFoodHealthDrinking