Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Health Consumer Insights

Unintrusive Posture
Posture-enhancing devices empower consumers to take ownership of their health
Trend - Devices that physically assist consumers who are looking to correct their posture have left an opening for corrective devices that are less intrusive in their day-to-day, and instead make users more cognizant of when their posture is lacking and empower them to correct it themselves.

Insight - North America's professional and recreational cultures now often take place in the digital space, and the physical impact this has had on consumers is observable. Everything from consumers' cardiovascular health to posture is being impacted, and they're looking for ways to mitigate some of these inevitable physical consequences. Thus, consumers are on the lookout for simple products and services that empower them to be more cognizant of the negative habits they keep throughout the day.
Workshop Question - How could your brand mitigate some of the health issues its customers or employees face?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant Toothpaste
Plant-based toothpaste ingredients are increasingly popular
Trend - Emerging and established brands in the dental hygiene space are offering a more natural twist on traditional toothpaste with ingredients that are plant-based. These products aim to offer a more sustainable alternative to what most consumers are accustomed to in this category.

Insight - Consumers understand that while it's large-scale institutional change that's needed in order to resolve issues concerning climate change, small changes in their own lifestyle can add up and make a difference. Thus, the average consumer who understands climate issues–but doesn't want to take extreme measures to reduce their personal impact–is now looking for incremental changes in habit that can make them feel better about how they consume.
Workshop Question - How could your brand empower its customers to make small changes for a good cause?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reflective Health
Connected mirrors focus on analyzing and aiding the health of users
Trend - Smart mirrors that have advanced capabilities are focusing on wellness with the incorporation of health-analyzing or enhancing functions–whether that's for the health of their skin or for their fitness goals.

Insight - As consumers become accustomed to the convenience and ease that connected technologies offer, they're now looking to take it a step further with smart tech that's integrated with their surroundings. Products that are able to seamlessly fit into consumers' lives from both a design and function perspective are particularly appealing to consumers who curate their surroundings to suit both their lifestyle and their aesthetic preferences.
Workshop Question - How could your brand more seamlessly integrate its product/service into its customers' lifestyles?
9.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tactile Meditation
The process of touch is incorporated in various ways in at-home meditation
Trend - Tools that employ touch during meditation are increasingly popular as consumers seek out tactile forms of maintaining their concentration and relaxation as they meditate. These tools come in a variety of different formats and include everything from purposeful weighted pressure to pleasing textures.

Insight - For the average North American consumer who has an appreciation for "wellness," meditation is an appreciated but not fully adopted practice. Thus, meditation in its most traditional form can be difficult to achieve for busy consumers, as most are not well-versed enough to practice it regularly. This has prompted the growth of aids that help in the process of achieving and maintaining the focus required in a meditative state–with everything from apps to tactile tools being of assistance.
Workshop Question - How could your brand prioritize comfort in regards to customer experience?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sparkling Prebiotic
Sparkling prebiotic beverages are a healthy alternative to sodas
Trend - Sparkling beverages that are based in prebiotics are on the rise, and offer consumers health benefits that include digestive support and enhanced calcium absorption. These beverages combine function and flavor to offer practical alternatives to the less nutritious options that make up the beverage market.

Insight - Today's modern consumer is well-versed in the products, services and ingredients that work best for them. Thanks to the ease with which they can now research products, a particular focus on ingredients can be observed. Thus, the “alternative” and “artisan” markets have seen growth, as they tend to offer functional, and—in the eyes of the consumer—more trustworthy products that avoid the “fluff” of grand marketing campaigns and branding.
Workshop Question - How could your brand better combine both function and convenience in its product/service?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anti-Fatigue
Anti-fatigue products and fashion items are on the rise
Trend - Wearable and household anti-fatigue items are giving consumers the opportunity to boost their energy levels and physical abilities in a way that makes their day-to-day duties easier to deal with.

Insight - Today's North American consumer is increasingly busy, with work-life balance being a high-priority but difficult to manage. The majority of North American consumers are active on social media, creating pressure to live an enviable life containing elements of both conventional success and personal happiness. Those who are under high amounts of pressure respond well to products that enhance their quality of life in small but impactful ways.
Workshop Question - How could your brand better focus on enhancing the quality of life for its customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Substitute Seafood
Seafood alternative options expand in diversity in the CPG space
Trend - As realistic alternatives for beef, chicken and pork continue to grow, seafood substitutions in the CPG space are emerging as well. The growth of seafood alternatives in stores rather than foodservice experiences is particularly important to note, as it indicates a lifestyle shift rather than a preference for novelty.

Insight - In consumers' in-person dining experiences, trying new cuisines, dishes and ingredients comes with the territory. When they begin expecting that more experimental cuisines be adopted into the CPG space, a new market can be identified. As consumers continue to test and adapt to various diets, a good indicator of what their emerging preferences are is when they start gravitating toward new experiences that are available to cook at home.
Workshop Question - How could your brand offer an accessible substitution for items/ingredients that could be a barrier for some customers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pre-Mixed Mocktail
Non-alcoholic cocktails are sold pre-made and pre-mixed
Trend - Brands both within and outside of the alcohol space are debuting premixed and packaged mocktail products. Keeping up with the popularity of premixed alcoholic cocktails and seltzers, this appeals using the convenience and ease of premade drinks that have become so commonplace in the alcohol industry.

Insight - Millennial and Gen Z consumers today are experimenting with reducing their alcohol consumption or eliminating it altogether, largely motivated by a desire to lead a more healthy lifestyle. This same group, however, still enjoys the social aspect of alcohol as well as the taste of many alcoholic drinks, leading to a desire for non-alcoholic products that closely mimic "real" drinks.
Workshop Question - What are some things you could adjust about your product offering to make it more appealing to those outside of your core target market?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Riced Alternative
Rice-based alternatives replace traditional food and beverage products
Trend - In the "alternative ingredient" market within the food industry, rice-based products are growing in popularity. Used as alternatives for everything from meat to dairy, these products cater to individuals on restricted diets.

Insight - With an abundance of new and trendy "alternative" ingredients in dairy and meat industries, some consumers prefer to turn to more familiar offerings when it comes to their diets. Dietary restrictions for personal or health reasons once came with consumers' being limited in what they could consume, but now the opposite is true. With the many options consumers now have within this space, a segment is turning to familiarity rather than novelty when making purchase decisions.
Workshop Question - How could your brand create more familiarity between its product/service and its customer?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cannabis Mixer
Cannabis-based mixers gain popularity as consumers look to enhance cocktails
Trend - Beverages made to mix into alcoholic or virgin cocktails are incorporating cannabis–particularly CBD–into their offerings as consumers look to enhance the benefits of the items they indulge in.

Insight - For health-conscious consumers, indulging in food and beverages that aren't in line with their restricted diets can often require some compromising. The elevation of typically indulgent items with healthy ingredients or enhanced benefits gives consumers peace of mind when they choose to purchase food and beverage items they would typically avoid.
Workshop Question - How could your brand elevate its product/service by incorporating an extra element?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends