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Gut-healthy probiotics are being offered in increasingly concentrated forms
Implications - Probiotics are no stranger to the health and wellness industry, and the healthy live bacteria are now being introduced in increasingly concentrated forms. Reformatting probiotic products serves two functions: differentiating them from the standard yogurt and beverage forms, and increasing convenience of consumption. The reframing of probiotics as not just a healthy addition to consumers' diets, but a necessary one that is simple to implement, services consumers who don't have the time or desire to revolve their daily routines around a highly disciplined lifestyle. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
29,751 Total Clicks
Jul 17 - Oct 17
Recent and Average
LifestyleFoodHealthDrinking
Alcohol brands are promoting safe consumption as a marketing strategy
Implications - The safe consumption of alcohol was once spearheaded by activists and only mentioned by alcohol brands in a perfunctory manner, but brands are now enthusiastically adopting this movement. Endorsing the safe consumption of alcohol may appear to be counterproductive from the alcohol brand's perspective, but from the perspective of the consumer the brand becomes more trustworthy, and reveals itself as able to accommodate more than the industry's niche target demographics of the past. Subverting the "more is more" trope that is so predominant in the alcohol industry serves to authenticate and amplify the brand's image. [More]
SCORE 7.4
Popularity
Activity
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Megatrends
Patterns
42,348 Total Clicks
Dec 16 - Oct 17
Recent and Warm
MarketingLifestyleHealthDrinking
Traditional fast food brands undergo redesigns to introduce health prioritization
Implications - Traditional fast food brands have undergone significant rebranding initiatives in recent years, with a major one being redesigning stores to offer an enhanced illusion of health. Working with more contemporary design elements, including neutral colors and minimalist aesthetics, these brands are diverging from the stark and gaudy store designs they have historically presented to consumers. By repositioning brand identity through art and design, these fast food chains are able to create more positive associations in consumers' minds, and give more credibility to their initiatives that promote "healthy" menu items. [More]
SCORE 9.1
Popularity
Activity
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Megatrends
Patterns
47,773 Total Clicks
Sep 16 - Oct 17
Recent and Hot
Brands are releasing candy products infused with various forms of cannabis
Implications - As the cannabis "lifestyle" industry continues to blossom in -- tandem with the medical marijuana industry -- brands are releasing various forms of candy that are infused with cannabis. Whether recreational or used for medical reasons, these items serve to either offer a new experience with these products for self-proclaimed aficionados, or make cannabis use more palatable in the eyes of consumers who are new to the industry. This uses the normalcy that candy products are usually associated with as a vehicle to bringn cannabis to a wide range of demographics. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
64,670 Total Clicks
Oct 15 - Oct 17
Recent and Average
MarketingBusinessLifestyleFoodHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Products help consumers make healthy and wholesome food from scratch
Implications - Whether grinding one's own grains, pressing cold juices at home, or culturing yogurt overnight, products that let consumers create healthy food from scratch sit at the nexus of the deeply imbricated health and sustainability movements. By enabling consumers to craft their own end-products, brands insert themselves into consumers' daily lives while still empowering them to autonomously achieve lifestyle goals. [More]
SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
60,466 Total Clicks
Apr 17 - Oct 17
This Week and Hot
LifestyleFoodHealth
Sun care products feature food-based ingredients
Implications - The use of edible ingredients in sun care and protection products is on the rise, offering a point of distinction for products in a market that is increasingly overrun with choice. Whether edible or not, these sun protection items reveal the growing prominence of natural products in a range of industries. This emerging shift speaks to the steadfast commitment that consumers have to products they perceive as natural, and the willingness for brands to cater to this perception in increasingly creative ways. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
69,727 Total Clicks
Jul 15 - Oct 17
This Month and Average
Consumers make subtle commitments to physical fitness
Implications - While many consumers are interested in personal fitness, not all of those consumers identify with the culture surrounding health, wellness, and workouts. In lieu of the loud colors, spandex, and elaborate equipment that characterizes this typical fitness figure, companies have created fitness gear that allows consumers to work out subtly. Stripping these mainstream cultural connotations away helps alternative consumers achieve their goals without betraying their own styles. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
216,085 Total Clicks
Apr 17 - Oct 17
This Month and Hot
LifestyleHealth
Trend Hunter Services
Tech aids in visual or navigational improvements for the visually impaired
Implications - One of the most important aspects of technological developments is their ability to aid and empower those with various disabilities, and this fact holds up for visual impairments. Innovations in this field have led to a wide range of accessibility related developments for individuals who have these impairments – from enhancing navigational abilities, to improving sight. This shift speaks to the possibilities in this field, as it strays well past vision itself and has potential uses in everything from medicine and tech, to fashion, design and architecture. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
58,111 Total Clicks
Jul 15 - Oct 17
This Month and Warm
TechArt & DesignLifestyleHealth
Brands find unique ways to motivate consumers to get their eyes checked
Implications - Brands are finding new and distinct ways to motivate consumers to test their eyesight, offering a more experiential form of engagement with eyewear-related concerns. These emerging products and services not only serve to better market brands in this industry, but they also lift the anxiety or banality that consumers often associate with these medical check-ins. This shift reveals the potential for even the most objectively tedious services to transform into more engaging experiences, forming a point of reference that other brands can use to re-frame the more negatively viewed aspects of their own companies. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
68,598 Total Clicks
Jun 16 - Oct 17
This Month and Mild
MarketingBusinessLifestyleHealth
Prescription lens services are updating to suit the needs of modern consumers
Implications - Prescription contact lenses and glasses now incorporate elements that modern day consumers are in need of, rather than only offering products that improve sight. Whether sold via smart phone apps, infused with AR elements, or whether they feature UV-blocking designs, these products serve to enhance the lens-wearing experience. This shift is not just indicative of changing technologies in this industry, but also of an increased need to meet the accessibility and convenience-based consumer expectations that they have now come to expect in all aspects of their lives. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
41,429 Total Clicks
Jun 16 - Oct 17
This Month and Mild
BusinessLifestyleHealth