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Miso infused in sweet desserts becomes more common in North America
Implications - Though North American consumers are more aware of miso's use in savory dishes, it has long been used as an addition to desserts in Japan – a fact which is slowly being introduced into the North American market. The increased inclusion of miso into sweet treats in North America speaks to the continuing rise of global foodie culture, and has the added benefit of offering a point of distinction that can be used to market to experiential foodies. [More]
SCORE 6.7
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Activity
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Megatrends
Patterns
32,063 Total Clicks
Sep 16 - Feb 18
Recent and Warm
MarketingBusinessLifestyleFoodHealth
The alcohol industry better accommodates those who subscribe to veganism
Implications - Alcohol brands, particularly those that serve wine, are adopting veganism – either by serving vegan wines or pairing their wines with vegan foods. These new products and services reveal the continuation of veganism's permeation into the "lifestyle" sphere, rather than being considered as simply political. [More]
SCORE 5.3
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Activity
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Megatrends
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17,699 Total Clicks
Jan 17 - Feb 18
Recent and Mild
Various properties of cannabis are broken down in powdered form
Implications - As the medical marijuana industry continues to grow in North America, cannabis in powdered form is being offered as a quick alternative to other forms of cannabis consumption. These products' fast delivery and lack of frills speaks to the increased recognition of cannabis as a medicine, and gives more credibility to the drug for reluctant consumers. [More]
SCORE 6.7
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Activity
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Megatrends
Patterns
42,091 Total Clicks
Jul 16 - Feb 18
Recent and Mild
Music festivals have created a market for festival-specific self-care
Implications - With the music festival industry booming, brands are recognizing the need to fill a gap in self-care during these experiences, in order for festival goers to maintain their physical and mental well-being. Offering everything from festival-specific workouts to survival kits, this shift serves two functions–filling a clear, emerging consumer need, and working as an immersive marketing tool for the brands offering the products and services. [More]
SCORE 7.2
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Activity
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Megatrends
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31,278 Total Clicks
Jun 17 - Feb 18
This Week and Warm
Art & DesignMarketingLifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
High-functioning portable showers cater to the modern day nomad
Implications - Portable showers are being created for contemporary nomads as the number of people traveling indefinitely, or living without permanent homes by choice, increases. While for now the marketing of such products is limited to individuals who have the financial means to purchase them, the accessibility of their designs could have important implications for enhancing the quality of life for homeless individuals. [More]
SCORE 7
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Activity
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Megatrends
Patterns
132,760 Total Clicks
Mar 16 - Feb 18
This Week and Warm
Art & DesignLifestyleHealth
Superfood ingredients like chaga make their way into consumers' beauty routines
Implications - With consumers' desire to "hack" their health on the rise, interest in supplement products touting adaptogenic ingredients like chaga mushrooms or holy basil are at an time high. Taking it a step further, however, are beauty-specific skincare and supplement products promising consumers a more natural way to becoming a more attractive version of themselves. This shift is not only indicative of the continued popularity of natural beauty products, but the sustained appeal of super-ingredients. [More]
SCORE 5.8
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Activity
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Megatrends
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44,879 Total Clicks
Jan 15 - Feb 18
This Month and Mild
FashionLifestyleHealthCosmetics
Eco initiatives enhance engagement with children through interaction and play
Implications - Businesses and institutions are education children on the impacts of, and solutions to, various environmental issues. Whereas older generations grew up in an environment where sustainability and ethical consumption were not top of mind, these programs and innovations indicate a crucial shift in the way brands are engaging emerging consumers with various social and political issues–many of which that will affect them the most in the long term. Leveraging immersion and play to expedite the learning process enables brands to better reach the shortened attention spans of this demographic. [More]
SCORE 7.2
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Activity
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Megatrends
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106,345 Total Clicks
Jul 16 - Feb 18
This Month and Warm
BusinessLifestyleHealthEco
Trend Hunter Services
Brands catering to vegan lifestyles are adopted into quick serve formats
Implications - With veganism becoming increasingly prevalent for reasons such as health, environmentalism and animal rights activism, the lifestyle is being adopted into quick serve establishments. The QSR industry has long been associated with poor health, however its adoption of veganism is just one of the ways in which it has been embracing adjacent industries in order to change negative brand associations–and ultimately reveal a larger and more diverse picture of what it offers. [More]
SCORE 7.1
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Activity
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Megatrends
Patterns
42,403 Total Clicks
Apr 17 - Feb 18
This Month and Warm
Home dental devices take on the high-tech capabilities of dentists' tools
Implications - Brands that create at-home oral care devices are offering tools that adopt the same functions that dentists' tools feature, but in more accessible formats. This shift comes as consumers increasingly seek out the convenience and affordability of home variations of professional services, with technology and its focus on streamlining products and services enabling this process. [More]
SCORE 7.3
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Activity
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Megatrends
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52,684 Total Clicks
May 17 - Feb 18
This Month and Warm
TechArt & DesignLifestyleHealth
Diet-tracking apps scan images to enhance the accuracy of data input
Implications - Individuals who employ the use of apps to help track and monitor their diets now have the option of using photographic diet apps that scan meals and snacks, and have high rates of accuracy. This shift comes as apps are expected to require less input from users, yet meet and exceed their demands–revealing the increased reliance on technology to remove the various barriers, both significant and insignificant, that consumers face. [More]
SCORE 5.8
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Activity
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Megatrends
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37,672 Total Clicks
May 15 - Feb 18
This Month and Mild
TechLifestyleHealth