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Standard products are transformed into powder form for eco purposes
Implications - Brands are offering unique powder formulations for their eco-friendly benefits, with these products including everything from waterless shampoo to new forms of protein. These products come as brands try to appeal to consumers' growing preference for eco-consumption, all while also prioritizing convenience.

Homework Question - How could your brand prioritize both eco-conscious production/consumption, and convenience? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
17,206 Total Clicks
Nov 18 - Dec 18
New and Mild
LifestyleHealthEco
Products designed to help consumers sleep are positioned as luxury goods
Implications - Moving away from more utilitarian or strictly health value propositions, products designed to help consumers sleep are taking on more luxurious positioning. Speaking to the general shift to wellness as an aspirational goal, this shift aligns with consumers' willingness to spend on products that help them feel cared for.

Homework Question - How could you better integrate lifestyle aspirations into your product or service's positioning? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
53,451 Total Clicks
Mar 18 - Dec 18
Recent and Warm
LifestyleHealthLife
Serums and moisturizers come in sprayable forms
Implications - Once specific to cosmetic items like moisturizers and serums, potent skincare ingredients that actually deliver benefits to the skin are now coming in spray form. Where once skincare sprays were simply used to refresh, they are now used to deliver the moisturizers, collagen-builders and antioxidants that can be found in less convenient forms of skincare, catering to consumers who appreciate their wellness-related rituals being both simple and effective.

Homework Question - Consider a new platform through which your brand could offer its product/service. [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
13,388 Total Clicks
Oct 17 - Dec 18
Recent and Untested
FashionLifestyleHealthCosmetics
CBD-based products take on branding similar to vitamins and supplements
Implications - Products that include the cannabis compound CBD are now being packaged and marketed in forms similar to those of the contemporary vitamin and supplement industry. This shift in representation is allowed as more consumers perceive cannabis consumption as medically beneficial, and its familiar and health-oriented branding is able to enhance trust in its efficacy and quality.

Homework Question - Which adjacent industry or business could your brand look to for inspiration on branding and/or marketing? [More]

SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
11,459 Total Clicks
Nov 18 - Dec 18
Recent and Warm
MarketingLifestyleFoodHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Activated charcoal is infused into tangible products
Implications - With there being plenty of edible and skin-applicable charcoal-infused items, there is now a rise in which inedible or applicable products are infused with activated charcoal. Whether in the form of bacteria-preventing towels or in the bristles of makeup brushes, such items offer the perception of enhanced value to wellness-minded consumers who have become familiar with the charcoal craze.

Homework Question - Consider a popular trend in an adjacent industry. How could your brand adapt and adopt it? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
106,041 Total Clicks
Apr 14 - Dec 18
Recent and Average
LifestyleHealth
Air purification products are designed with home aesthetics in mind
Implications - The rise of home air purification devices has led to an enhanced focus on the design of these products, with brands now catering to consumers seeking aesthetic beauty alongside function. These designs cater to urban professionals who tend to opt for minimalist aesthetics due to limited space in their homes.

Homework Question - How can your brand better prioritize aesthetics as much as function in the products/services it offers? [More]

SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
22,982 Total Clicks
May 18 - Dec 18
Recent and Hot
Art & DesignLifestyleHealth
Sleep-related brands pivot their marketing to emphasize wellness
Implications - Brands within the sleep industry are pivoting their marketing tactics from deals and discounts, to centering themselves within the growing "wellness" industry. With campaigns that cater to busy professionals and offer relaxation-focused escapist experiences, this shift in tactics allows for the sleep industry to remain relevant to the contemporary values and branding that draw in modern consumers.

Homework Question - How could your business better rebrand to suit the expectations of the modern consumer? [More]

SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
115,782 Total Clicks
May 17 - Dec 18
This Week and Hot
MarketingBusinessLifestyleHealth
Trend Hunter Services
Technology has allowed for the transformation of how we give and receive empathy
Implications - The use of tech in enhancing the way empathy is given or received–whether via robots, virtual reality, apps, or websites–is on the rise. In an age where mental illness and empathetic care is being prioritized more than ever, these technologies enhance human relationships and give people the tools they require to effectively give and/or receive empathy.

Homework Question - Where do you see the prioritization of empathy fitting into your brand's products, services, or processes? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
25,063 Total Clicks
Dec 17 - Dec 18
This Month and Mild
TechLifestyleHealth
Fitness-focused wearables uplevel their capabilities to give feedback
Implications - Consumers have been using wearables to track their everyday and fitness activities for some time now, but more recently, the degree of involvement these products are capable of is increasing. Thanks to developments in technology, wearable products are able to give more meaningful feedback and tailored coaching on workouts, providing a more personalized experience.

Homework Question - How well does your brand leverage technology in order to help consumers reach their goals? [More]

SCORE 8.7
Popularity
Activity
Freshness
Megatrends
Patterns
54,728 Total Clicks
May 18 - Dec 18
This Month and Hot
TechLifestyleGadgetsHealth
Cannabis serves as a social lubricant for some in-home events
Implications - An increasing number of brands are responding to consumer curiosity and the desire to experiment with cannabis by producing products and services that facilitate its use at in-home social events. For many consumers, cannabis serves as an easy and natural substitution for alcohol during dinner parties and other in-home social gatherings. These offerings display the propensity consumers have for engaging with products that make for an easier transition into social cannabis consumption.

Homework Question - How is your industry adapting to the space consumers are making for the emerging cannabis industry? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
34,732 Total Clicks
Aug 18 - Dec 18
This Month and Average
LifestyleHealthLifeDrinking