MOJO, a mushroom microdosing brand by Gwella, has launched the ‘MOJO Macro Strength,’ a new and improved version of the original MOJO gummy with double the active ingredients. The brand aims to provide consumers with the healthy vitamins that mushrooms contain without the psychedelic properties of magic mushrooms.
The ‘MOJO Macro Strength’ mimics the effects that microdosing in psilocybin provides for up to six hours, helping consumers eliminate stress and anxiety to increase creativity and productivity. The gummy arrives in a ‘Wild Strawberry & Zesty Tangerine’ flavor with matching red packaging.
‘MOJO Macro Strength’ can be purchased for $34.99 USD via the MOJO website. One package contains 20 chewable gummies so you can microdose without the trip.
Image Credit: MOJO
Why This Trend Is Growing
- Microdosing Trends
- With the growing interest in the benefits of microdosing, creating healthier and more accessible ways to consume psilocybin gains great potential
- Mushroom-infused Edibles
- As more consumers seek alternatives to traditional psychedelics, there is an opportunity for food and beverage companies to offer products that incorporate the potential benefits of mushroom microdosing
- Functional Gummies
- The increasing popularity of convenient and functional gummies presents an opportunity for brands to develop innovative products that target specific health benefits, such as stress relief and productivity
Industries Being Reshaped
- Functional Foods
- As more consumers are interested in the potential health benefits of mushroom-infused products, functional food companies can offer more options for this growing demographic
- Medical Cannabis
- The development of mushroom microdosing products could extend to the medical cannabis industry as an alternative to traditional treatment options for mental health conditions
- Supplements
- With the rise of alternative medicine, incorporating mushroom microdosing products into supplement offerings can appeal to consumers looking to improve their mental health and cognitive abilities
