MILU is an Emerging Dutch Skincare Brand Inspired by K-Beauty

 - May 23, 2018
References: meetmilu & cosmeticsbusiness
Korean beauty technology is estimated to be more than a decade ahead of what's currently available in the United States and its position as a global leader in skincare solutions inspired the creation of the Dutch brand MILU.

MILU introduces a collection of dermatologically tested, cruelty-free instant beauty boosters that target specific skincare concerns with ultra-nourishing, functional ingredients. The single-use sheet mask collection from MILU boasts vibrant packaging with bold patterning and phrases like "Go get your detox" and "Say hi to hydration." Naturally, some of the most effective Korean skincare solutions are featured throughout MILU's product range, including a dual-sided pure konjac sponge sourced from Jeju Island, which may be integrated into one's daily cleansing rituals.

The K-beauty-inspired products offered by MILU target consumers who are looking for a quick fix to restore, calm, purify or smooth the skin.