This unusual moisturizing lotion Korean natural beauty brand Innisfree features a unique ingredient for keeping the skin looking smooth, plump and hydrated—mineral-rich seawater from the island of Jeju in South Korea. What makes the water in this product particularly precious is that it has been filtered by lava rocks over thousands of years, making it highly antioxidative and balanced in its pH levels.
The 'Jeju Lava Seawater Lotion' is also bolstered by nourishing extracts from orchids, the Camellia Sinensis leaf and Unshiu peel.
As many consumers look for a variety of personal care products that are enriched with beneficial natural ingredients, brands are taking care to create interest by including unlikely ingredients of the earth, such as moss and volcanic sand.
Mineral-Rich Seawater Lotions
More Stats +/-
Color-Coded Shopping Baskets
Detoxifying Shaving Gels
Black Cement-Inspired Teahouses
Volcanic Rock Cleansers
Cross-Channel Cosmetics Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.