Volumizing Dry Shampoos

Aveeno's Fresh Greens Blend Has Oats, Peppermint, Cucumber & Rosemary

The Aveeno Fresh Greens Blend volumizing dry shampoo is beneficial for absorbing oil and refreshing the feel of one's hair with its unique "farm-fresh" formula. The hair product is infused with oats, rosemary leaf oil, peppermint leaf extract and cucumber fruit extract, which add thickness and body to hair, all without sulfates, dyes and parabens. Each of the thoughtfully included ingredients serves a purpose and Aveeno selected probiotic oats to replenish natural barriers and promote a healthy, balanced scalp.

Like other spray dry shampoo products, this one is best shaken before use in its packaging and applied to dry hair away from the roots.

As a companion to its Fresh Greens Blend volumizing dry shampoo, Aveeno also offers a matching shampoo, conditioner and a two-in-one, time-saving shampoo-conditioner hybrid.

Farm-fresh Haircare
Disruptive innovation opportunity: Developing haircare products that incorporate natural ingredients to promote scalp health and add body to hair.
Probiotic Hair Products
Disruptive innovation opportunity: Creating hair products that include probiotics to restore natural barriers and create a healthy, balanced scalp.
Two-in-one Haircare
Disruptive innovation opportunity: Designing time-saving hair products that combine the benefits of shampoo and conditioner for convenience.

Sectors Adopting This

Haircare
Disruptive innovation opportunity: Rethinking traditional haircare products by incorporating unique ingredients and formulation techniques for enhanced performance.
Natural Beauty
Disruptive innovation opportunity: Creating a line of beauty products that utilize natural ingredients to provide effective results without harmful additives.
Convenience Products
Disruptive innovation opportunity: Developing products that offer convenience and time-saving solutions for consumers, such as two-in-one haircare products.
SCORE
2.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 52%
Activity 26%
Freshness 8%