Brands more deliberately take inspiration from psychology in the process of design
Implications - Brands are more intentionally touting the human psychology that inspires the design of their products–with everything from architecture to interior design being impacted by explicit psychological concepts. Though to an extent design has always had roots in human behavior–brands touting psychology in the end result of their products speaks to the desire for consumers to feel and create proper connections with both brands and the products they create.
Workshop Question — In what way does human psychology impact your product/service? How could your brand more explicitly target this?
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Jul 17 — Aug 19
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