Brands more deliberately take inspiration from psychology in the process of design
Trend - Brands are more intentionally touting the human psychology that inspires the design of their products–with everything from architecture to interior design being impacted by explicit psychological concepts.
Insight - Consumers are increasingly seeking out deeper connections with the brands and products they consume on a daily basis. The use of social media and other forms of technology can result in consumers feeling somewhat disconnected and detached from real-world engagement. As such, consumers are seeking out product solutions and designs that help fill a psychological void.
Insight - Consumers are increasingly seeking out deeper connections with the brands and products they consume on a daily basis. The use of social media and other forms of technology can result in consumers feeling somewhat disconnected and detached from real-world engagement. As such, consumers are seeking out product solutions and designs that help fill a psychological void.
Workshop Question - In what way does human psychology impact your product/service? How could your brand more explicitly target this?
Trend Themes
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Design Psychology — As consumers seek out deeper connections with the brands and products they consume on a daily basis, brands are more deliberately taking inspiration from psychology in their product designs.
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Nature-inspired Products — Consumers are looking for products that provide a functional nature-infused element as they seek to bring nature back into their lives.
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Modular Designs — Consumers are increasingly seeking out product solutions and designs that are modular and adaptable to their personal needs and space restrictions.
Industry Implications
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Sports Technology — Designers can fuse technology and design to create products that have a massive impact in the sports world by helping athletes save valuable milliseconds during competition.
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Furniture Design — Designers can create new artistic and sculptural furniture designs that are functional and comfortable while also enhancing the consumer's overall experience.
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Restaurant Interior Design — Designers can apply the psychology of behavior behind design to differentiate areas within a restaurant and create a laid-back atmosphere that encourages specific consumer behavior.
5 Featured, 45 Examples:
205,205 Total Clicks
Date Range:
Jul 17 — Aug 19
Trending:
Warm
Consumer Insight Topics:
