Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Psychic
Design
Brands more deliberately take inspiration from psychology in the process of design.
4.0
Trend score
Trend
What is the Psychic Design trend?
Psychic Design: Brands are more intentionally touting the human psychology that inspires the design of their products–with everything from architecture to interior design being impacted by explicit psychological concepts.
Insight
The consumer insight behind the Psychic Design trend
Consumers are increasingly seeking out deeper connections with the brands and products they consume on a daily basis. The use of social media and other forms of technology can result in consumers feeling somewhat disconnected and detached from real-world engagement. As such, consumers are seeking out product solutions and designs that help fill a psychological void.
Trend themes
Themes within the Psychic Design trend
Three behaviours holding the trend together01
Design Psychology
As consumers seek out deeper connections with the brands and products they consume on a daily basis, brands are more deliberately taking inspiration from psychology in their product designs.
02
Nature-Inspired Products
Consumers are looking for products that provide a functional nature-infused element as they seek to bring nature back into their lives.
03
Modular Designs
Consumers are increasingly seeking out product solutions and designs that are modular and adaptable to their personal needs and space restrictions.
Industry implications
What the Psychic Design trend means for industry
Where the trend changes the playbookFor
Sports Technology
Designers can fuse technology and design to create products that have a massive impact in the sports world by helping athletes save valuable milliseconds during competition.
For
Furniture Design
Designers can create new artistic and sculptural furniture designs that are functional and comfortable while also enhancing the consumer's overall experience.
For
Restaurant Interior Design
Designers can apply the psychology of behavior behind design to differentiate areas within a restaurant and create a laid-back atmosphere that encourages specific consumer behavior.
Workshop question
In what way does human psychology impact your product/service? How could your brand more explicitly target this?
Trend signals
Trend signals for Psychic Design
Trend score 4.0 out of 10, from popularity 48%, activity 64%, freshness 8%.
Popularity48%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Psychic Design trend
5 featured examples from Jul 27, 2017 to Aug 3, 2019CategoryEco
Plant-Based Air Purifiers
brēth Brings a Functional Nature-Infused Element to the Household
The home decor industry can explore the integration of plant-based air purifiers as functional and visually appealing elements for interior design.
CategoryArt & Design
Psychology-Informed Table Designs
The Codependent Table by 1th Studio Boasts a Deeper Meaning
Implementing psychology-informed table designs can differentiate furniture manufacturers and attract consumers seeking unique and meaningful pieces.
CategoryArt & Design
Rearrangeable Modular Seating Designs
Project Into-Form is Inspired by Gestalt Psychology
Disruptive innovation opportunity in creating modular furniture that offers versatile configurations for maximum flexibility.
CategoryArt & Design
Red-Accented Retro-Themed Diners
Sella Concept Creates a Laid-Back Atmosphere for Piraña
Innovating interior design to create unique dining experiences.
CategoryLifestyle
Record-Breaking Helmet Designs
Team GB's Rio 2016 Helmet is the World's Fastest Cycling Helmet
Opportunity for manufacturers to develop and market aerodynamically optimized helmets.
