Sella Concept Creates a Laid-Back Atmosphere for Piraña
Kalina Nedelcheva — September 17, 2018 — Art & Design
References: sella-concept & dezeen
Retro-themed diners are a popular approach for restaurant interiors as consumers are beginning to be ever-more nostalgic in the digital age. Design studio Sella Concept is employed to create an engaging presence for Piraña — a restaurant and bar located in Balham, London.
The creative firm drew inspiration from the 1950s with a bold color palette, cleverly "avoiding cliche references to South American culture." The areas within the retro-themed diner are divided with reference to "the psychology of behavior behind design and the question of how to encourage behavior through layout, design, and materials." As a result, Sella Concept divides Piraña into areas that are activity-specific — a bright space for dining and a dim-lit environment for drinking. However, the design studio assures that the separation is a flexible one.
Photo Credits: Nicholas Worley
The creative firm drew inspiration from the 1950s with a bold color palette, cleverly "avoiding cliche references to South American culture." The areas within the retro-themed diner are divided with reference to "the psychology of behavior behind design and the question of how to encourage behavior through layout, design, and materials." As a result, Sella Concept divides Piraña into areas that are activity-specific — a bright space for dining and a dim-lit environment for drinking. However, the design studio assures that the separation is a flexible one.
Photo Credits: Nicholas Worley
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