Retro-themed diners are a popular approach for restaurant interiors as consumers are beginning to be ever-more nostalgic in the digital age. Design studio Sella Concept is employed to create an engaging presence for Piraña — a restaurant and bar located in Balham, London.
The creative firm drew inspiration from the 1950s with a bold color palette, cleverly "avoiding cliche references to South American culture." The areas within the retro-themed diner are divided with reference to "the psychology of behavior behind design and the question of how to encourage behavior through layout, design, and materials." As a result, Sella Concept divides Piraña into areas that are activity-specific — a bright space for dining and a dim-lit environment for drinking. However, the design studio assures that the separation is a flexible one.
Photo Credits: Nicholas Worley
What's Driving This Trend
- Retro-themed Diners
- Creating nostalgic spaces for customers in the digital age.
- Activity-specific Design
- Dividing spaces to encourage certain behaviors.
- Flexible Separation
- Creating dynamic environments that can adapt to customer needs.
Who This Affects Most
- Restaurant and Hospitality
- Innovating interior design to create unique dining experiences.
- Marketing and Advertising
- Utilizing nostalgia as a marketing strategy to attract customers.
- Architecture and Design
- Using psychology and behavior to inform innovative design strategies.
