Consumers seek out travel experiences that facilitate emotional growth
Trend - Going beyond health and fitness experiences alone, more and more travelers today are being drawn to retreats and travel opportunities that specifically foster personal growth. Typically building in methods like meditation and "circles" that are growing in popularity within and outside of travel, these experiences speak to a growing and deepening interest in self-mastery.
Insight - For many consumers, particularly those with higher incomes, where they choose to invest their time and money is about more than just receiving standard benefits. Whether it's travel, food, or fashion, consumers with the means to pay for "elevated" experiences tend to prioritize them. Thus, much of what these consumers seek out is about entering previously untested waters, or undergoing experiences that they believe to be transformational.
Insight - For many consumers, particularly those with higher incomes, where they choose to invest their time and money is about more than just receiving standard benefits. Whether it's travel, food, or fashion, consumers with the means to pay for "elevated" experiences tend to prioritize them. Thus, much of what these consumers seek out is about entering previously untested waters, or undergoing experiences that they believe to be transformational.
Workshop Question - What are some creative ways your brand could help its consumers reach their goals?
Trend Themes
1. Transformational Travel - Consumers seek out travel experiences that facilitate emotional growth.
2. Luxurious Wellness Retreats - Renovated hotels offer a luxurious and immersive wellness experience.
3. Inflight Wellness Programs - Airlines offer wellness programs to improve the wellbeing of flyers.
Industry Implications
1. Wellness Tourism - As travelers seek out experiences that facilitate self-mastery and personal development.
2. Luxury Hotels - Hotels renovate and go beyond traditional amenities to offer immersive wellness programs.
3. Airline Industry - Airlines collaborate with fitness brands to improve the inflight experience of passengers.
