Cosmetics Consumer Insights

Trend - Hair care brands are launching peptide-based serums and treatments that leverage amino acid technology traditionally found in skincare. These products promise enhanced hair health through molecular-level nourishment, targeting concerns like growth, strength, and damage repair.

Insight - Contemporary consumers are increasingly interested in understanding the science behind their beauty products, driven by education through social platforms like TikTok's beauty communities. This growing sophistication has led to a demand for products that offer more than surface-level solutions. As consumers become more knowledgeable about ingredients and cellular processes, they're seeking out treatments that work at a molecular level, reflecting a broader shift toward viewing beauty through a scientific lens rather than purely cosmetic one.

Trend - The beauty industry's latest darling isn't another miracle cream or serum - it's a high-tech wand that harnesses the power of LED light therapy. These sophisticated devices are transforming bathroom counters into mini med-spas, using specific light wavelengths to boost collagen and calm inflammation.

Insight - Today's beauty enthusiasts aren't just looking for products - they're seeking the confidence of clinical-grade results in their own bathrooms. This shift stems from a growing sophistication among consumers who understand that consistent, science-backed treatments often trump occasional professional visits. The rapid adoption of beauty tech signals a broader cultural shift: consumers are becoming their own aestheticians, armed with tools that blur the line between professional treatment and daily skincare ritual.

Trend - Beauty brands are enhancing traditional exfoliating scrubs with vitamin C, creating multifunctional products that both remove dead skin cells and provide brightening benefits. These hybrid formulations reflect growing consumer interest in products that combine physical exfoliation with active ingredients for enhanced skincare results.

Insight - Modern consumers are increasingly seeking efficiency in their skincare routines, driving demand for products that offer multiple benefits in a single step. This desire for multitasking products stems from both time constraints and a growing sophistication about active ingredients in skincare. As consumers become more educated about skincare ingredients and their benefits, they expect products to work harder and deliver multiple results, rather than serving a single function.

Trend - As consumers seek more accessible anti-aging solutions, skincare brands are launching serums that promise Botox-like results without injections. These products typically contain peptides like Argireline that aim to minimize muscle movements associated with wrinkle formation.

Insight - Contemporary consumers are increasingly seeking alternatives to expensive or invasive beauty treatments, driven by both financial considerations and a desire for more control over their beauty routines. While many are interested in the results associated with procedures like Botox, barriers such as cost and medical anxiety have created demand for accessible alternatives. This shift reflects a broader movement toward democratizing professional beauty treatments, with consumers expecting clinical results through familiar, less intimidating formats they can use at home.

Trend - Brands in the skincare space are launching products designed to be refilled with sustainable pods. These pods both enhance sustainability by reducing single-use plastics, while also reducing costs for repeat customers, as they only need to purchase the main product once.

Insight - Consumers with daily skincare routines are continually seeking ways to reduce the costs and environmental impact of their routines without compromising on quality. While many such consumers take advantage of recurring product subscriptions or loyalty programs, not all may feel they use the products enough to get full value out of these systems. Additionally, recurring deliveries of products have large environmental impacts. Brands are addressing these concerns with refillable, sustainable pods.

Trend - Brands across the skinscare industry are releasing products with inherently calming or stress-reducing ingredients. While still only applied to the skin, neuro-active ingredients such as CBD or Neurophroline, reduce mental stresses demonstrably when applied regularly.

Insight - Consumers who engage daily with health and beauty products are acutely aware of the effects of each cream, serum, and moisturizer. These consumers use combinations of products to reduce blemishes, invigorate skin, and boost their confidence in turn. However, these consumers are becoming increasingly aware of products that boast both aesthetic benefits and tangible benefits to physical or mental health. As a result, brands are increasingly investing in multifunctional health-skincare products.

Trend - The concept of psychodermatology has gained traction in the skincare industry, resulting in products that address skin health and mental well-being. This has led to the inclusion of journals alongside skincare products, helping address potential psychological factors contributing to skin concerns.

Insight - Consumers who embrace holistic health practices are often fascinated by the mind-body connection and its effects on skin health. Recognizing this trend, skincare brands are prioritizing the creation of integrated wellness solutions that allow users to seamlessly incorporate these practices into their daily routines. Businesses that cater to the demand for holistic wellness products can appeal to consumers who value products that address both physical and mental well-being.

Trend - Brands across the personal care industry are creating both edible and applied supplements with Nicotinamide Adenine Dinucleotide (NAD) or Nicotinamide Riboside (NR), which is a precursor to the coenzyme. These chemicals fight cellular decline, promote cell health, and increase metabolism.

Insight - In the health and beauty industry, anti-aging claims and metabolism-boosting claims appear on everything from daily supplements to haircare products. However, with so many products claiming these benefits, it is difficult for consumers to find those that definitively offer these benefits. As a result, many brands across the beauty and personal care industries are turning to chemistry to show that the chemicals in their products are backed by science and demonstrably effective.

Trend - Skincare brands are combining multiple products into single, premium sunscreens to streamline daily routines. These sunscreens double as concealers, and moisturizers, and are often manufactured with organic ingredients, creating a clear value-add for consumers willing to pay a premium.

Insight - Consumers in the beauty space are increasingly prioritizing products with health benefits, particularly those that align with environmentally-conscious values. As awareness of the risks associated with chemical sunscreens increases, so does the preference for products containing non-toxic, reef-friendly components. Brands are adapting by offering multifunctional sunscreens that cater to diverse skin types and provide additional skincare benefits, aligning with such consumer desires.

Trend - Brands are launching products influenced by the "skinimalism" trend, which advocates that a few well-formulated products can be more beneficial than numerous ones with redundant or unnecessary functions. This approach claims to promote radiant skin by preventing skin irritation and product overload.

Insight - With the surge of social media content highlighting "skinimalism" and the adverse effects of excessive skincare, consumers are looking for ways to streamline their routines without compromising skin health. In response, brands are developing products marketed as "multi-use" and "all-in-one," appealing to those who seek alternatives to the myriad products promoted on social media. By emphasizing simplicity and effectiveness, brands can meet the needs of shoppers who reject excessive consumerism.