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Bourbon-infused grooming products are created to appease connoisseurs
Implications - As an increasingly wide range of ingredients are being highlighted in beauty and grooming products, both men and women are opting to incorporate bourbon into their skincare routine for its anti-inflammatory and astringent benefits. This evolution speaks to the interest of consumers in seeing external interests referenced in daily products in order to elevating the everyday. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
64,196 Total Clicks
May 17 - Oct 18
This Week and Warm
FashionCosmetics
Brands leverage sarcasm to convey a deeper meaning to consumers
Implications - Taking a bolder stance on social and environmental issues, brands are creating products and launching campaigns that symbolize a deeper meaning in order to speak global concerns. The use of sarcasm adds a humorous touch that slightly cushions the underlying message -- establishing a connection with advocates or consumers that feel strongly about such issues. This approach targets younger generations, drawing them in and then encouraging them to look beyond the surface and become well-versed on how their consumption impacts the world around them. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
24,857 Total Clicks
Sep 17 - Oct 18
This Month and Average
FashionCosmetics
The use of bamboo extract in luxury skincare items is on the rise
Implications - Bamboo extract is an increasingly prominent ingredient in luxury skincare items, as it's known for its antioxidant-rich, skin-protecting qualities. The incorporation of this ingredient into such products has the added benefit of enhancing trust via naturality, catering to consumers looking to make what they perceive as healthier purchase decisions. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
18,589 Total Clicks
Apr 18 - Oct 18
This Month and Mild
FashionCosmetics
Cosmetic serums adopt highly targeted formulations
Implications - Serums are increasingly targeted to specific areas of the body, either in formulation or marketing, offering consumers concerned with self-care additions to their routine that they believe are more effective. This shift benefits consumers for its comprehensive approach to care, while allowing brands to expand their product lines and enhance consumer trust via specialization. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
33,509 Total Clicks
Dec 17 - Oct 18
This Month and Mild
FashionCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
At-home dermaplaning treatments become increasingly popular
Implications - Once a hidden self-care regimen in North America, or one that consumers solely got done as spa treatments, dermaplaning is now becoming a powerful force in the skincare industry, and is being adopted into a variety of tools to be used at home. The incorporation of this more thorough form of exfoliation is marketed primarily to women, in a way that avoids the "taboo" associations of shaving your face as a woman. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
54,704 Total Clicks
Sep 18 - Sep 18
This Month and Average
FashionCosmetics
Diamond-infused skincare products are on the rise
Implications - The infusion of diamonds into luxury skincare items is on the rise, as consumers seek increasingly distinct products in this relatively oversaturated market. Such products cater both to luxury-minded consumers, and to the growing group of consumers who are fueling the rising popularity of indulgent self-care. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,091 Total Clicks
Aug 17 - Sep 18
This Month and Mild
FashionCosmetics
Consumers self-administer formerly spa-specific skincare treatments
Implications - There's been an uptick in products related to maker culture across industries. One particular industry that's been impacted is skincare, as more and more consumers are drawn to products that allow them to self-administer services and procedures that were previously only carried out by professionals in a service environment. This speaks not only consumers' willingness to spend on products like this, but their openness to learning new skills in all sorts of categories as well. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
50,980 Total Clicks
Jan 17 - Sep 18
This Quarter and Warm
FashionLifestyleHealthLifeCosmetics
Trend Hunter Services
Brands market "treatments" as crucial additions to hair care routines
Implications - Hair care brands are using alternate language to provide seemingly "essential" products with similar functions to traditional shampoos and conditioners, but with labels associated with "treatments" rather than cleansing. This shift in marketing allows for these brands to add more of their products to consumers' daily routines, further entrenching brand loyalty as a result. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
46,570 Total Clicks
Feb 17 - Sep 18
This Quarter and Mild
FashionHairCosmetics
Skincare brands target consumers' rear areas
Implications - With the influence of fit and "curvy" social media celebrities has come a magnified focus on consumers' – particularly women's' – rear areas, and skincare brands are honing in on this preference by offering products that purport to smooth and lift the posterior area. Such hyper-targeted items cater to consumers who don't want to commit to the more invasive procedures that would result in similar, albeit more significant, transformations. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
24,652 Total Clicks
May 17 - Sep 18
This Quarter and Mild
FashionCosmetics
All-purpose skincare salves offer unlimited uses for a variety of issues
Implications - In a moment when the beauty market is seeing an influx of products that serve as hyper-specific treatments, skincare aficionados are simultaneously embracing simplicity in the form of multi-purpose beauty balms that boast all-encompassing usage options. This shift toward universality in terms of product performance solidifies that in addition to targeted solutions, skincare consumers are looking for basic, reliable formulations around which to build a routine. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
35,787 Total Clicks
May 17 - Sep 18
This Quarter and Mild
FashionCosmetics