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Beauty elixirs are marketed as products to integrate into daily beverages
Implications - Though beauty drinks are commonplace in the Asia-Pacific region, North American markets need to be coaxed into the concept of drinking skincare. Integrating ingredients into a morning coffee or protein beverage improves accessibility for North American markets by associating the beauty drinking act with an existing daily routine. This speaks to the importance -- and difficulty -- of balancing between exoticism as a point of appeal, and familiarity as a necessity. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
21,485 Total Clicks
Dec 16 - Sep 17
New and Mild
FashionLifestyleDrinkingCosmetics
Water is rejuvenated with beauty-enhancing additives
Implications - Already touted as the number one beverage for hydrated, glowing skin, water is being taken to the next level with beauty boosters that promise to ramp up the beauty game and overall well-being of drinkers. As consumers become increasingly aware of the impacts of diet on their physical appearance, getting the most possible benefits out of the foods and drinks consumed becomes a priority, with boosted waters offering the value of multi-tasking efficiency. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
22,471 Total Clicks
Jul 17 - Sep 17
New and Warm
Beauty brands create more experiential in-store services
Implications - Beauty related retail spaces have long been more interactive in nature than most other industries, and beauty brands are enhancing this further by creating environments that fully immerse consumers into the products and services they offer. Whether through invigorating the senses or offering interactive tech displays, this shift indicates the need for brands to go the extra mile in order to engage a consumer base that is increasingly experiencing retail fatigue, as it tries to navigate an industry that is available on every possible platform. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
133,491 Total Clicks
Apr 15 - Sep 17
This Week and Warm
Beauty products activate the senses in addition to improving appearance
Brands are elevating beauty products to incorporate functions and features that aim to activate the senses. This shift serves to give consumers both a product, and an experiential service in one purchase. As consumers continue to seek more immersive experiences when it comes to their purchasing habits, the progression towards sensory based beauty products offers that experiential interaction right in consumers' homes. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
117,905 Total Clicks
Jun 15 - Sep 17
This Week and Warm
Art & DesignFashionCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Spirulina is incorporated as a star ingredient for skincare products
Implications - As consumers become more familiar with alternative protein sources in food and beverage, popular superfoods such as spirulina can be seen incorporated into beauty and skincare products that target a variety of aesthetic concerns. This shift highlights the symbiotic relationship between the skincare and food and beverage worlds in the era of health and wellness, and the influence this relationship has on marketing of such ingredients outside of the industry in which they first appeared to consumers. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
30,639 Total Clicks
May 16 - Sep 17
This Week and Average
Perfumes in non-traditional formats engage the imagination of consumers
Implications - Perfumes are being repackaged in convenient and intriguing ways to generate more excitement among younger consumers who generally prefer to purchase beauty products they can show off in a selfie. Without needing to be sprayed, scents can be played and experimented with a lot more, offering the wearer more control and creativity over how aromas are placed onto their body. By offering unexpected packaging that engages consumers in new ways, perfume brands are reigniting the imagination of consumers, making the category more accessible and intriguing for newbies. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
25,339 Total Clicks
Mar 16 - Sep 17
This Month and Warm
FashionCosmetics
Gender neutrality has entered the cosmetic industry
Rather than offering cosmetic items that are targeted at either women or men, brands are increasingly taking gender neutral approaches to the branding of their beauty related items. Brands are recognizing the benefits of this type of marketing due to its ability to target a wider range of consumers. As consumers become more specific in their preferences and brands try to personalize their offerings to cater to this shift, companies are realizing that limiting target audiences even further by something as arbitrary as gender is counterproductive. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
42,756 Total Clicks
Sep 15 - Sep 17
This Month and Warm
FashionMarketingBusinessCosmetics
Trend Hunter Services
Male beauty products offer multiple functions in one item
The cosmetic items targeted towards men are increasingly offering multiple functions in one simple product. This shift comes as brands recognize men's desire for cosmetic items, but their simultaneous desire to ensure their self-care routines remain short and simple. The multiple functionalities of these cosmetic items speaks to the need for brands to combine traditional practices with changing modern lifestyles, in order to properly transition into the promotion of more inclusive consumption habits. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
43,007 Total Clicks
Mar 16 - Sep 17
This Month and Average
FashionBusinessCosmetics
The beauty industry turns to glittering masks for facial rejuvenation
Implications - Combining sparkles with traditional beauty treatments, cosmetic brands offer face masks and creams that boast aspects of beauty during and after usage. Placing an equal focus on the procedure, as well as the end result, brands are able to develop a closer connection by ensuring a luxurious experience throughout routine treatments. Appealing to consumers who desire luxury and practicality, gem-like ingredients surfacing in the beauty industry showcase a new shift towards high-end self care. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
19,510 Total Clicks
Oct 16 - Aug 17
This Month and Mild
FashionCosmeticsLuxury
Brands are promising surgery-like enhancements from non-invasive products
Though cosmetic surgery rates have shown no sign of slowing down, brands are now offering products marketed as being as effective in the long-term as surgical enhancements. Social media contributes to these intensified beauty standards, as it's common place for people of all income levels to display their looks. This emerging market targets those who cannot afford anaplasties, or those who do not want drastic changes in their appearance. This shows the power of comparative thinking in the digital age. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
66,038 Total Clicks
Aug 16 - Aug 17
This Month and Warm
FashionMarketingCosmetics