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Makeup items incorporate the benefits of SPF
Implications - Brands in the makeup and skincare industries are expanding their SPF-containing collections outside of creams and foundations alone, and are now also prioritizing targeted makeup products like eyeshadows and lipsticks. These items come as consumers increasingly expect products that gaurantee both the immediate and long-term enhancement of their skin.

Homework Question - How could your brand combine product benefits? [More]

SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
18,278 Total Clicks
Sep 17 - Mar 19
New and Mild
FashionLifestyleHealthCosmetics
Skincare brands employ the benefits of strawberries in their products
Implications - Where once the use of strawberries in skincare was primarily for their scent, brands in this industry are now increasingly incorporating the functional benefits of the ingredient into their products. This shift has two benefits – it caters to naturality minded consumers, while also allowing for a clear branding strategy based on the theme of the highlighted product.

Homework Question - How could your brand shift how a traditional element within your industry is used or interpreted? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
12,117 Total Clicks
Jan 18 - Mar 19
Recent and Average
FashionCosmetics
Fermented ingredients in skincare are on the rise
Implications - With the process of fermentation now so popular in the food and beverage industry, brands in the skincare industry are taking note by incorporating various fermented ingredients into the products they develop. These items have the benefit of appealing to consumers via familiarity and novelty alike.

Homework Question - Which adjacent industry could your brand adapt trends from? [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
14,270 Total Clicks
Apr 18 - Mar 19
This Month and Untested
FashionCosmetics
Personal care brands push a minimalist brand identity for millennial appeal
Implications - Helping to establish a more trustworthy, transparent relationship with consumers, newcomer brands in the personal care space are increasingly focusing on minimalist, straightforward branding. Appealing to skeptical consumers and standing out in a market known for overblown claims, this approach is perfect for the millennial consumer.

Homework Question - What would the most pared-down version of your brand look like? Who would it appeal to? [More]

SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
38,066 Total Clicks
Nov 17 - Mar 19
This Month and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Plant-derived squalane becomes increasingly popular in skincare
Implications - The rise of squalane in skincare comes as it's pulled from plants rather than shark liver, and the ingredient has been shown to be more stable than the squalene it's derived from. The growing popularity of this "buzzy" ingredient comes as consumers increasingly turn to skincare ingredients with scientific value that they can research themselves.

Homework Question - How could your brand enhance the perceived value of its product or service? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
29,264 Total Clicks
Sep 18 - Mar 19
This Month and Untested
FashionCosmetics
Lattes, or latte-inspired products, work to enhance the skin
Implications - The unusual combination of lattes and skincare can now be observed either in actual beverages that contain specific, skin-enhancing ingredients, or topical products that contain ingredients popular in lattes. This distinct pairing comes as consumers look to enhance rituals that are familiar to them, in order to maximize their benefit.

Homework Question - How could your brand elevate a daily ritual its consumer partakes in? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
35,151 Total Clicks
Oct 17 - Mar 19
This Month and Average
FashionCosmetics
Facial and hair care mists adopt milky ingredients to avoid dehydration
Implications - Despite the immediate refreshment most hydration mists offer, without the incorporation of specialty ingredients the moisture they provide can be temporary. Brands in the skincare industry are countering this fact by offering hydration mists based in milk or milky ingredients, catering to consumers seeking quick-fixes with long-term impacts in the process of self-care.

Homework Question - How could your brand create solutions that provide both immediate and long-term benefits? [More]

SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
23,434 Total Clicks
Jun 17 - Mar 19
This Month and Untested
FashionCosmetics
Trend Hunter Services
Products not often formulated with hydration in mind are promising just that
Implications - Items designed to benefit the skin, or at least enhance its appearance, that haven't traditionally been associated with any hydrating properties are shifting to include moisture as an additional benefit. These items come as consumers expect enhanced functions in the products they choose to splurge on, particularly those in the wellness space.

Homework Question - Consider an additional, unlikely benefit your brand could add to its product/service? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
20,378 Total Clicks
Aug 18 - Feb 19
This Month and Mild
FashionCosmetics
Cosmetic products evolve to feature edible elements
Implications - Aligning with a growing desire for natural, organic consumption, brands in the cosmetic space are integrating edible ingredients into their products for allure. Tapping ingredients like mushroom and other herbal products, brands are not only seeking to satiate the desire for natural consumption, but they're also targeting consumers seeking out more engaging, interactive experiences when it comes to their everyday products. Edible consumption of goods not typically associated with food showcases a brand willingness to experiment with formats, all-in-all creating more memorial product moments.

Homework Question - How could you elevate your product offerings to offer a heightened sense of engagement? What materials or ingredients could you adapt? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
29,803 Total Clicks
Nov 17 - Feb 19
This Quarter and Average
FashionMarketingCosmeticsBranding
Cosmetic and skincare products are being infused with skin-enhancing spices
Implications - The topical use of spices to treat various skincare concerns has been prevalent historically in many cultures, and North American corporations are now following suit by offering skincare and cosmetic items that incorporate these skin-healing natural ingredients. Drawing inspiration from historical practices allows brands to establish trust among wellness-minded consumers.

Homework Question - How could your brand draw inspiration from other cultures in a respectful and productive way? [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
45,820 Total Clicks
May 17 - Feb 19
This Quarter and Mild
FashionCosmetics