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The term "micronutrient" is increasingly being employed to imply health
Implications - Micronutrients are essentially the minerals and vitamins found in natural foods that are vital for human health, and the term is now being used to describe ingredients in both food and beauty-related products as a health conscious consumer-targeted buzzword. The adoption of the term "micronutrient" in the branding and marketing of products offers consumers the distinction they desire from their purchase decisions, without having to alter the product's, or its accompanying campaign's, intended purpose. [More]
SCORE 6.2
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Megatrends
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29,866 Total Clicks
Sep 16 - Dec 17
This Week and Average
Foundation and concealer products are formulated for sensitive skin
Implications - Whether hypoallergenic, moisturizing or mineral-infused, concealers and foundations are now being formulated to better suit consumers with sensitive skin, who in the past have had to avoid such products. These emerging cosmetic items come as brands seek to personalize their offerings, while still ensuring they can match the needs of a wide range of consumers. [More]
SCORE 5
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28,069 Total Clicks
Jan 17 - Dec 17
This Week and Untested
FashionCosmetics
Jelly-based cosmetics become the go-to for sensitive skin
Implications - Skincare brands are offering jelly-based cosmetics that are perfectly formulated for those with sensitive skin. The moisturizing properties of jelly, as well as its relatively cool temperature, is able to soothe the skin in matters of cleansing and moisturizing more effectively than its liquidy counterparts. The products cater to consumers who prioritize self care, while optimizing functionality and consumer experience. [More]
SCORE 6.2
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Activity
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Megatrends
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27,619 Total Clicks
Jun 17 - Dec 17
This Week and Mild
FashionCosmetics
Plant stem cells are infused into skincare products
Implications - Stem cells are increasingly being infused into skincare products that range from serums to chocolate bars, for the ultimate goal of fighting free radicals and stimulating stem cell growth in the skin. Though this concept has existed for some time now, it is picking up in popularity due to brands' need to offer highlighted, specific benefits to distinguish their skincare products. The use of stem cells offers the functions required for consumers concerned with rising pollution and UV damage, while also featuring a distinct selling point. [More]
SCORE 6.1
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Megatrends
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23,999 Total Clicks
Jun 17 - Nov 17
This Month and Mild
FashionMarketingCosmeticsBranding
The 6 Patterns of Opportunity & Top 18 Megatrends
Skin highlighting products are emphasizing their vegan formulations
Implications - As more North Americans adopt veganism, brands that offer skin highlighting cosmetics are formulating their products to suit these lifestyles. Using vegan ingredients and cruelty-free production processes allows brands to cater to vegans and non-vegans alike, as the term "vegan" is often associated with nutrition in general. As such, this marketing shift serves consumers with all types of lifestyle habits, while catering to the almost universal desire for health and wellness. [More]
SCORE 6.6
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Megatrends
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57,048 Total Clicks
Apr 16 - Nov 17
This Month and Average
FashionEcoCosmetics
Foundation and concealer products are being infused with vitamins
Implications - Makeup products designed to conceal skin imperfections are now being formulated with vitamins to actually treat those imperfections. This shift offers convenience-focused consumers the multi-functional products they seek out, while giving brands a key selling point that they can leverage. [More]
SCORE 6.5
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Activity
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Megatrends
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55,315 Total Clicks
Apr 17 - Nov 17
This Month and Average
FashionMarketingCosmeticsBranding
Skincare brands are creating products specifically for underarms
Implications - The skincare industry's popularity has led to an unlikely development – people taking care of the skin on their armpits. Going further than odor neutralization, these products aim to protect and detoxify this delicate area. This shift indicates the continuation of long-term approaches to health and wellness, where consumers value self-care as a ritual rather than a luxury. [More]
SCORE 5.6
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Megatrends
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25,525 Total Clicks
Feb 16 - Nov 17
This Month and Mild
FashionLifestyleHealthCosmetics
Trend Hunter Services
Everyday goods incorporate the flavors and scents of desserts
Implications - Products that consumers use frequently — such as hygiene and cosmetics or certain beverages and foods — can quickly begin to feel ho-hum. In order to make even those regular products fresh and special, brands have incorporated the flavors, scents, and colors of dessert, offering up the feeling of indulgence without the health comprise that comes with eating a full serving. As brands find ways to make their products and services novel even for repeat consumers, they can increase loyalty while also infusing their brand image with joy and delight. [More]
SCORE 6.6
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Megatrends
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42,956 Total Clicks
Nov 16 - Nov 17
This Month and Warm
FashionLifestyleFoodDrinkingCosmetics
Facial cleansers are coming in more convenient, solid forms
Implications - Though traditional bar soaps for facial cleansing have been avoided in the past few years due to their drying properties, facial cleansers are now coming in reformatted, solid forms that avoid this issue. These products are able to combine both novelty and convenience in one compact form, offering a distinct selling point for consumers seeking both. [More]
SCORE 6.3
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Megatrends
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79,478 Total Clicks
Aug 15 - Nov 17
This Month and Average
FashionCosmetics
Face cleansing routines are enhanced with powerful accessories
Implications - Always seeking a more effective way to enhance their daily skincare routines, many beauty focused consumers are turning to tools and accessories that help them recreate spa-like facial treatments at home. As visual mediums like Instagram and YouTube encourage more sophisticated beauty routines, consumers are increasingly prioritizing skincare as part of their self-care rituals, investing more money in tools that promise a deeper cleanse and a smoother canvass for the next day's makeup routine. [More]
SCORE 8.3
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Megatrends
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44,494 Total Clicks
Jun 16 - Nov 17
This Month and Warm
TechFashionGadgetsCosmetics