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Busy consumers seek anti-aging products for hard-to-tone body parts
Implications - With the rise of the healthy physique in fashion, consumers are looking for easy ways to tighten and tone their bodies without investing too much time at the gym. Turning to topical treatments, consumers are enticed by the dual-function of anti-aging products for age-revealing body parts that also firm the skin for an overall healthy appearance. This growing market indicates a preference for simple, multi-tasking solutions within skincare. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
36,823 Total Clicks
Apr 16 - Jul 17
This Quarter and Mild
FashionCosmetics
Skincare brands are positioning anti-aging products to target younger markets
Implications - Through playful branding, sophisticated skincare formulas are being repositioned to appeal to the Millennial crowd. Considered the generation that sparked the self-care movement, many Millennials pride themselves on having elaborate skincare rituals that are highly informed by digital media and online forums. Brands are leveraging this momentum to promote preventative anti-aging products to this younger demographic that is both highly concerned and highly educated about its health and wellness. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
41,916 Total Clicks
Jul 16 - Jul 17
This Quarter and Average
FashionMarketingCosmeticsBranding
Consumers integrate technology into their anti-aging skincare regimen
Implications - Second to owning a time machine to rewind the aging process, high-tech tools that promise to reverse fine lines and prevent future wrinkles are the answer for many consumers when it comes to sophisticated anti-aging they can use at home. As demand for instant gratification leaves creams and serums in the lurch, many consumers are turning to lasers and electronics that they can integrate into their skincare routines without having to undergo the pain of injectibles or surgery. This shift demonstrates a desire from consumers to take matters into their own hands when it comes to age reversal. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
54,731 Total Clicks
Dec 16 - Jul 17
This Quarter and Warm
TechFashionGadgetsCosmetics
Men acquire a taste for self-care via anti-aging skincare rituals
Implications - Starting to venture into topical forms of health and self-care, many men are becoming aware of the importance of preventative skincare in terms of anti-aging. As an approachable form of entry into the beauty realm, men are looking to keep their skin youthful while also investing more time into their own well-being through adopting skincare rituals and routines. This growth indicates the rise of self-care as a priority for both men and women during their valuable leisure time. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
11,803 Total Clicks
May 17 - Jul 17
This Quarter and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
The success of Korean skincare opens doors for international brands
Implications - The digital age of skincare places a premium on experimentation, "insider information," and adventure within skincare and cosmetics, which helped catapult the Korean skincare movement to epic proportions. This has opened doors for small, international companies to impact the North American skincare market. This maintains the feeling of adventure and exclusivity that the modern skincare customer enjoys. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
27,880 Total Clicks
Oct 16 - Jun 17
This Quarter and Average
FashionCosmetics
Facial cleansing products break out of the traditional format
Implications - The cosmetics and skincare industry is one that's seen the most amount of acceleration in the social media age. This is because the aesthetically pleasing nature of the products themselves is conducive to shareability. Products that experiment with format lend to shareability, while also appealing to the more adventurous consumer by offering new experiences. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
35,737 Total Clicks
Oct 16 - Jun 17
This Quarter and Warm
FashionCosmetics
Skincare products use dynamic textures to communicate hyper-effectiveness
Implications - The success of a skincare product is as reliant on the ritual as it is on the sheer effectiveness of the ingredients. Products that transform throughout the use ritual provide instant, tangible satisfaction, making product use more enjoyable while also signifying effectiveness. As well, the interactivity of a transforming product provides a memorable experience. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
26,394 Total Clicks
Sep 16 - Jun 17
This Quarter and Mild
FashionCosmetics
Trend Hunter Services
Collagen becomes a staple in products outside of the health market
Implications - With an internet-driven skincare culture driving a collective interest in preventative anti-aging measures, collagen in particular is being integrated in food and beverage outside of the health and wellness market, with even collagen-distilled alcohols emerging. This progression highlights the new view of self-care as essential and how new priorities informed by the wellness movement are inspiring the design of new experiences in seemingly unrelated markets. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
62,969 Total Clicks
Apr 16 - Jun 17
This Quarter and Average
FashionLifestyleFoodDrinkingCosmetics
Dads prioritize self-care as a form of stress relief
Implications - Entering parenthood can be a stressful time and while mothers tend to have an array of pampering products targeted towards them, we’re also seeing fathers prioritizing relaxation and me-time through kits and products that help them unwind. With self-care becoming integral to the daily routines of the Millennial demographic, we’re seeing this trend increase its reach, permeating specific target market such as the modern dad. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
89,662 Total Clicks
May 16 - Jun 17
This Quarter and Average
Healing crystals are harnessed in everyday lifestyle products
Implications - As new age wellness converges with the health-driven lifestyle movement, consumers are embracing products that boast for both aesthetic and healing purposes. This shift speaks to the new consumer commitment to self-care and preventative wellness and the ways in which this converges with the pursuit of all-natural products. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
51,579 Total Clicks
Jul 16 - Jun 17
This Quarter and Warm