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Serums and moisturizers come in sprayable forms
Implications - Once specific to cosmetic items like moisturizers and serums, potent skincare ingredients that actually deliver benefits to the skin are now coming in spray form. Where once skincare sprays were simply used to refresh, they are now used to deliver the moisturizers, collagen-builders and antioxidants that can be found in less convenient forms of skincare, catering to consumers who appreciate their wellness-related rituals being both simple and effective.

Homework Question - Consider a new platform through which your brand could offer its product/service. [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
13,387 Total Clicks
Oct 17 - Dec 18
Recent and Untested
FashionLifestyleHealthCosmetics
Cosmetic products are frequently based in shea butter
Implications - Shea butter has long been a staple in skincare and haircare products, and it's now being incorporated as a base in the cosmetics world. This shift comes as consumers increasingly seek and expect multiple benefits from the products they purchase – in this case being able to both enhance consumers' beauty and the health of their skin.

Homework Question - Consider an additional added benefit that your brand could add to one of its products/services. [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
39,836 Total Clicks
Oct 17 - Dec 18
This Month and Mild
FashionCosmetics
Brands create cosmetic products specific to post-workout upkeep
Implications - Brands in the cosmetic industry are now prioritizing a specific but common ritual – post-workout care. By offering shower and skincare products that purport benefits like muscle relaxation or electrolyte replenishment, these brands are able to enhance the personalized nature of their products, while still appealing to a broad range of consumers.

Homework Question - Consider an added element to your product/service that would enhance the perception of it being personalized. [More]

SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
27,803 Total Clicks
May 17 - Dec 18
This Month and Mild
FashionLifestyleHealthCosmetics
Brands associated with enhancing beauty accommodate various conditions
Implications - Brands within the beauty industry, ranging from those that offer supplements to those that offer topical products, are now ensuring that their products are able to accommodate people with certain conditions. Whether those are relatively common like lactose intolerance, or conditions like diabetes that are less so, these products cater to the personalization that consumers now expect from brands.

Homework Question - How could your brand better personalize its product/service? [More]

SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
28,913 Total Clicks
Jun 17 - Nov 18
This Month and Untested
FashionCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Skincare brands incorporate probiotics into their products
Implications - With probiotic branding in food being extremely prevalent over the past several years, skincare brands are taking advantage of the immediate positive associations that consumers make when hearing the term "probiotic." Thus, the incorporation of probiotics into skincare products is familiar to most consumers, but evokes curiosity for its unusual format.

Homework Question - What is a commonly used element in an adjacent industry that your brand could adopt? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
24,020 Total Clicks
Oct 17 - Nov 18
This Month and Mild
FashionCosmetics
Cosmetic brands tout the mood-enhancing benefits of their products
Implications - In an effort to market their products as multi-functional, cosmetic brands are emphasizing the mood-enhancing benefits of their cosmetic items. With self-care being a natural extension of cosmetic upkeep, this emphasis speaks to the consumers who are preoccupied with simple but holistic forms of achieving wellness.

Homework Question - Consider an added benefit that your brand could emphasize in its products/services. [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,958 Total Clicks
Aug 16 - Nov 18
This Month and Warm
FashionCosmetics
The beauty-related consequences of tech overuse are being targeted in skincare
Implications - Much like most things consumed in excess, the modern dependence on digital devices has led to various physical consequences, including even beauty-related ones. Aiming to tackle this fact, brands in the skincare industry are creating products that aim to reduce the negative impacts that things like "tech neck" and blue lights can have on the skin. This shift is highly reactive, unique in that it caters to a relatively niche concern that is widely prevalent in terms of whom it affects.

Homework Question - Consider a minor but widely-prevalent concern within your brand's area of expertise. How could you go about tackling it? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
17,034 Total Clicks
Jun 18 - Nov 18
This Month and Mild
FashionCosmetics
Trend Hunter Services
Dry shampoo diversifies in format due to market saturation
Implications - For those with dry hair that benefits from infrequent washing or are conscious of water consumption, dry shampoo serves as a convenient alternative to traditional cleansing methods. Today, the popularity of dry shampoo has resulted in some brands differentiating their offering by altering the texture and format of their offering. This shift suggests a heightened prioritization of novelty and differentiation for convenience-minded consumers

Homework Question - How important a priority is novelty in your industry? Has a prioritization of novelty ever initiated a disruption in your industry? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
91,225 Total Clicks
Aug 15 - Nov 18
This Quarter and Average
FashionHairCosmetics
Cleansing products claim to specifically target pollution
Implications - Cleansers made specifically to remove the remnants of pollution on consumers' skin are becoming increasingly popular. These products are marketed for and delivered to a very niche consumer focus, however it comes as a unique creation birthed from the merging of rising urban populations, and the growing self-care industry.

Homework Question - Consider an emerging consumer lifestyle or business trend that your brand could adopt. [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
19,651 Total Clicks
Jan 18 - Oct 18
This Quarter and Mild
FashionCosmetics
Direct-to-consumer beauty brands continue to reinvent the experience of an industry
Implications - As direct-to-consumer businesses continue to disrupt almost every industry, highly successful ventures emerging in the beauty realm are revolutionizing consumer expectations on a greater scale. This shift and its expansive influence highlights the opportunity of DTC brands to build unique connections with consumers and fill a gap not only in terms of product but also user experience.

Homework Question - How can you look to popular features offered by direct-to-consumer brands in order to reinvent the experience of your customers? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
22,292 Total Clicks
Apr 18 - Oct 18
This Quarter and Mild
FashionCosmetics