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Pumpkin is an emerging ingredient in skincare items
Implications - The enzyme-rich nature of pumpkins has resulted in the incorporation of this fruit into various luxurious skincare items. Containing antioxidants and vitamins, the use of this ingredient in skin care allows for its branding as both an “on-trend” or seasonal item, and now, as a luxury product. [More]
SCORE 6.1
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Megatrends
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7,763 Total Clicks
Apr 18 - Aug 18
New and Mild
FashionCosmetics
Prebiotic skincare products become more popular for those seeking healthier skin
Implications - Prebiotics are increasingly common as the primary highlighted benefit of various skincare products, as this food source for probiotics can be highly effective in maintaining strong and youthful skin. The benefit of incorporating prebiotics into skincare from a marketing standpoint is that it invokes curiosity, not only for its distinct nature but for the familiarity consumers already have with more commonly marketed term "probiotic". [More]
SCORE 6.6
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Megatrends
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35,131 Total Clicks
Oct 17 - Aug 18
Recent and Mild
FashionCosmetics
Consumers seek out more gentle alternatives to retinol
Implications - The vitamin A derivative retinol's highly effective qualities make it popular, however some consumers are seeking out more gentle alternatives in order to preserve the same effects of the compound, but without applying harsh chemicals to the skin. Skincare brands are meeting this demand by offering retinol-free products, or those that include retinol-like substances, catering to consumers concerned with natural-minded self-care. [More]
SCORE 6.3
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Megatrends
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18,028 Total Clicks
Oct 17 - Aug 18
Recent and Mild
FashionCosmetics
Color-changing properties in skincare items enhance their value
Implications - Products designed to treat the facial and lip areas are being produced with color-changing effects. Such ingredients offer two areas of value to the items, the first being the experimental nature of aesthetic changes in products during application, and the second being that their perceived effectiveness is enhanced as they appear to change properties. [More]
SCORE 8.3
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Activity
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Megatrends
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45,577 Total Clicks
May 17 - Aug 18
This Week and Warm
FashionCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Cica becomes the latest, buzzworthy ingredient in the skincare industry
Implications - The Centella asiatica plant, better known as "cica" in the skincare world, is on the rise as a "super" skincare ingredient. Rising in prominence for its antioxidant-rich and moisturizing properties, this ingredient appeals to consumers for its historic significance, as well as the new platforms through which it is used. [More]
SCORE 6
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Megatrends
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11,889 Total Clicks
Sep 17 - Aug 18
This Week and Mild
FashionCosmetics
Cooling ingredients are incorporated into various hair products
Implications - Whether used to cleanse, condition, or mask the hair, brands are releasing hair products that contain physically cooling properties. The incorporation of such ingredients serves two benefits – it enhances the customer experience with the product itself, while also boosting its perceived effectiveness due to the fact that it can be "felt" working. [More]
SCORE 5.9
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Activity
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Megatrends
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24,153 Total Clicks
May 17 - Aug 18
This Week and Mild
FashionCosmetics
Beauty branding incorporates astrology in the creation of diverse collections
Implications - Given the inevitable crossover between beauty fans and astrology buffs, the incorporation of zodiac references into special edition collections seems like an obvious win for cosmetics brands. In addition to leveraging the current interest in ethereal visual branding in the beauty market, this progression offers consumers a way to self-categorize themselves outside of traditional demographic groupings through astrology that is particularly attractive across categories in the current cultural climate. [More]
SCORE 7.8
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Megatrends
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31,269 Total Clicks
Jun 17 - Aug 18
This Week and Warm
FashionMarketingCosmetics
Trend Hunter Services
Brands infuse various crystals into their skincare and cosmetic products
Implications - Though rose quartz remains a popular choice for crystal-infused skincare and cosmetic items, brands are incorporating various gems into such products in order to enhance their appeal. Such items caters to a niche set of consumers that is concerned with the overlap of spirituality and self-care. [More]
SCORE 6.3
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Activity
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Megatrends
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28,129 Total Clicks
Aug 17 - Aug 18
This Month and Mild
FashionCosmetics
Brands offer makeup and hair care collections themed around cities
Implications - Brands in the cosmetic and care industries are putting out items that are inspired by various geographic locations around the world — namely large cities. These collections give consumers incentive to purchase them as a whole rather than purchase only some of the individual products they’re comprised of, and connects to consumers’ sense of aspiration. [More]
SCORE 6.7
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Megatrends
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44,465 Total Clicks
Sep 16 - Aug 18
This Month and Warm
FashionHairCosmetics
Jelly based makeup products rise in popularity
Implications - With the 90s fashion revival still in full effect, cosmetic brands are leveraging that fact by offering jelly makeup products in the form of highlighters and lipsticks. The gelatinous base of these products caters to Millennials seeking the nostalgic associations these products bring about, while catering to Gen Z’s sense of play and experimentation when it comes to beauty. [More]
SCORE 7.6
Popularity
Activity
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Megatrends
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43,044 Total Clicks
Jun 16 - Aug 18
This Month and Warm
FashionCosmetics