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Hair enhancement brands offer hair dry-speeding formulas instead of tools
Implications - Hair products are coming with innovative formulas in liquid or cream forms that actually speed up the natural or heat-initiated drying time of wet hair. More than simply offering consumers more healthy ways to style their tresses, this shift caters to the growing consumer segment in the beauty world that concerns itself more with self-care than with perfecting a polished, time-consuming day-to-day aesthetic. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
9,925 Total Clicks
Dec 17 - Jun 18
This Week and Mild
FashionHairCosmetics
Brands release fragrances based in natural ingredients
Implications - Brands are increasingly offering fragrances that are based in natural and vegan ingredients. This eco-friendly shift comes as a response to the rise of global essential oil purchases, with the assumption that more consumers are replacing classic perfumes with natural alternatives. These products also have the added benefit of catering to consumers concerned with adopting environmentally friendly habits in all aspects of their lives. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
41,495 Total Clicks
Jun 17 - Jun 18
This Week and Average
FashionEcoCosmetics
Micro treatment products aim to treat highly specific skin issues
Implications - With skincare routines becoming increasingly lengthy and detailed, brands are offering micro-sized treatment products that deal with specific issues on specific parts of the skin. These products come as the "one size fits all" approach becomes irrelevant in a market where consumers are increasingly seeking personalized solutions, whether in the products' formulation or, as in this case, how they can be used. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,591 Total Clicks
Nov 17 - Jun 18
This Month and Mild
FashionCosmetics
The newly minted superfood becomes a mainstay hair and skincare ingredient
Implications - Newly hailed as a hair and skin "cure-all," Moringa oil has moved beyond the realm of obscure superfood to full-fledged skincare wonder status. The fast proliferation of Moringa-based cosmetics speaks to the desire for plant-based ingredients that cover as wide a range of topical benefits as possible as consumers look for products that do more for less amidst increasingly busy lifestyles. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
22,325 Total Clicks
Aug 17 - May 18
This Month and Mild
FashionHairCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Skincare brands focus on cactus water as a nourishing star ingredient
Implications - Expanding on the array of plant-based cosmetic ingredients captivating consumer attention, forward-thinking brands are looking to cactus water for its restorative and hydrating benefits. The popularity of such ingredient-focused products speaks to the interest in exploring the benefits of organic resources to enhance the quality and effectiveness of skincare remedies naturally. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
45,080 Total Clicks
Dec 16 - May 18
This Month and Mild
FashionLifestyleCosmetics
Ingestible cosmetic products come in liquid "shot" forms
Implications - Ingestible products that claim to enhance beauty are more frequently coming in liquid "shot" forms that offer quick and simple forms of delivery. Apart from the convenience they offer, the branding and formula of such products offer a medicinal quality that enhances their perceived effectiveness, resulting in more trust between the brand and the consumer. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
12,679 Total Clicks
Oct 17 - May 18
This Month and Warm
Spring and glacial waters become star ingredients in skincare items
Implications - The adoption of water sourced from natural springs into skincare items is giving brands a highly marketable way to appeal to clients. The use of spring and glacial water in skincare enhances the perceived effectiveness of the products, and appeals to naturality-minded consumers seeking a balance of function and quality in their purchase decisions. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
34,188 Total Clicks
Oct 17 - May 18
This Month and Untested
FashionCosmetics
Trend Hunter Services
Makeup products with formulas that transform upon use are increasingly common
Implications - Makeup products that turn from cream formulas into powders offer a diverse and distinct selling point in a highly saturated market. The transforming quality of such products caters to consumers seeking novelty in their purchase decisions, while also streamlining the makeup application process by removing some of the steps involved. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,096 Total Clicks
Jan 17 - May 18
This Month and Untested
FashionCosmetics
Copper-infused skincare leverages an ancient solution for aging skin
Implications - Following the recent focus on precious metals in beauty products, brands are expanding on this theme through offerings that aim to restore youthful properties of the skin with another ancient metal: copper. This progression speaks to the credible nature of metallic ingredients given their ancient origins and their natural existence within the human body; two factors ideal for developing personal products that are both effective and that fall in line with consumer standards of naturalness. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
18,505 Total Clicks
Dec 17 - May 18
This Month and Mild
FashionCosmetics
Cosmetic products move beyond nourishment to alleviate other consumer pains
Implications - As consumers continue to prioritize health and wellness, product offerings are adapting to meet those growing needs for goods that offer additional functional benefits. Cosmetic brands are taking that into account and offering products that offer heightened reparative qualities that are more in line with consumer health concerns. From lip balms with medicated formulas to those that feature qualities that exfoliate the skin, these products showcase a growing desire for not only functional goods but products that speak to longer-term consumer concerns. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
50,990 Total Clicks
Nov 17 - May 18
This Quarter and Mild
FashionCosmetics