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Collagen becomes a staple in products outside of the health market
Implications - With an internet-driven skincare culture driving a collective interest in preventative anti-aging measures, collagen in particular is being integrated in food and beverage outside of the health and wellness market, with even collagen-distilled alcohols emerging. This progression highlights the new view of self-care as essential and how new priorities informed by the wellness movement are inspiring the design of new experiences in seemingly unrelated markets. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
57,141 Total Clicks
Apr 16 - Jun 17
This Week and Average
FashionLifestyleFoodDrinkingCosmetics
Dads prioritize self-care as a form of stress relief
Implications - Entering parenthood can be a stressful time and while mothers tend to have an array of pampering products targeted towards them, we’re also seeing fathers prioritizing relaxation and me-time through kits and products that help them unwind. With self-care becoming integral to the daily routines of the Millennial demographic, we’re seeing this trend increase its reach, permeating specific target market such as the modern dad. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
88,216 Total Clicks
May 16 - Jun 17
This Week and Average
Healing crystals are harnessed in everyday lifestyle products
Implications - As new age wellness converges with the health-driven lifestyle movement, consumers are embracing products that boast for both aesthetic and healing purposes. This shift speaks to the new consumer commitment to self-care and preventative wellness and the ways in which this converges with the pursuit of all-natural products. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
51,741 Total Clicks
Jul 16 - Jun 17
This Month and Warm
The expansive creativity of the beauty community explores outerspace
Implications - With the proliferation of online makeup tutorials accelerating the culture to a point when consumers are constantly imagining and re-imagining their beauty routines, the beauty industry is currently ripe with products that boast a galactic aesthetic. This progression speaks to the role of digital video as cultural marker driving innovation in various industries by engaging passionate consumers in order to create online communities ideal for sourcing customer feedback. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
19,580 Total Clicks
May 17 - Jun 17
This Month and Average
Mythical branding plays up the alluring nature of all-natural skincare remedies
Implications - New products are employing "magical" imagery and language in branding efforts that look to woo consumers by playing up the bewitching nature of ancient healing wisdom. This shift also demonstrates the interest in seeking out dynamic new rituals that prioritize both mind and body wellness. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
26,623 Total Clicks
Nov 16 - Jun 17
This Month and Average
The wellness wave has consumers seeking extreme methods of self-care
Implications - The need for self-preservation is at an all-time high in the midst of the wellness wave. However, the maker culture movement puts consumers at odds in that they want professional-grade self care, yet they prefer to execute it themselves. Self-care products that are packaged and ritualized to mimic surgical or medical procedures satisfy these conflicting needs. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
24,694 Total Clicks
Sep 15 - May 17
This Month and Warm
FashionLifestyleHealthCosmetics
Self-care brands focus more on rituals than products with step-by-step kits
Implications - As an industry, personal care is deeply rooted in the idea of pampering the self. This becomes more about ritual than product for the social media-age consumer. As a result, brands within self care are emphasizing a step-by-step process with their products, including tools and instruction to enable consumers to take this in-depth approach at home. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
46,019 Total Clicks
Aug 16 - May 17
This Month and Average
FashionCosmetics
Trend Hunter Services
Halal and kosher cosmetic brands use organic ingredients to appease consumers
Implications - As far as ingredients go, established halal and kosher companies are holding themselves to a higher standard by producing products that are free-from cruelty, alcohol, and animal by-products. Often with an additional focus on a GMO-free formula, kosher and halal companies are also using eco-friendly packaging along with new business models influenced by the social enterprise movement. Creating a new omnicultural beauty movement in the process, this progression is ideal for those that have sensitive skin and religious preference. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
35,232 Total Clicks
Jul 16 - May 17
This Quarter and Average
Hyper-targeted customization draws aspirational appeal
Implications - Going beyond the generalized “customization” of products that cater to the greater needs and more generalize preferences of consumers, products that allow for hyper-specific customization offer consumers a more premiumized experience. As the modern consumer mindset sees a shift in preference towards entirely curating lifestyles to suit personal branding, consumers become drawn towards luxuries that can be entirely customized to target their preferences on a much more particular level. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
61,332 Total Clicks
Oct 15 - May 17
This Quarter and Warm
Chemistry-like cosmetics tap into the desire for hands-on curation
Implications - More empowered than ever to understand the complexity of their unique skin and beauty needs through online resources, self-educated consumers are driving demand for products that they can customize themselves rather than trying to fit a mold being dictated to them. Becoming less satisfied with off-the-shelf selections, mix-and-match kits that allow consumers to personally curate their own cosmetics are starting to gain ground, putting ultimate control of the product and, by extension, the product experience, in their hands. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
76,940 Total Clicks
Oct 15 - May 17
This Quarter and Average