Category
Business
Keepsake Countdowns
Trend cluster
Category
Melanin
Serum
Beauty brands are launching serums designed for melanin-rich skin types.
5.0
Trend score
What's Happening
What is the Melanin Serum trend?
Melanin Serum: Beauty brands are releasing skincare lineups specifically designed for melanin-rich skin. These collections include serums, moisturizers, and cleansers designed to reduce signs of aging and promote healthy skin in individuals with colored skin. These brands are backed or owned by people of color.
Insight
The consumer insight behind the Melanin Serum trend
When shopping for cosmetics, people of color in North America find challenges in finding reliable brands designed around their skin tones. These consumers gravitate toward local BIPOC-owned retailers due to the reliability and assurance that the products offered there are designed for them. In response to these preferences, brands are launching new skincare collections marketed explicitly toward consumers with melanin-rich skin, which enables stronger brand loyalty within these communities.
Trend themes
Themes within the Melanin Serum trend
Three behaviours holding the trend together01
Skin Inclusivity
Brands are launching skincare lines tailored specifically for melanin-rich skin to cater to underrepresented consumers and promote inclusivity in the beauty industry.
02
Celebrity-Backed Brands
Celebrities and public figures are collaborating with dermatologists to create skincare lines targeting specific skin concerns, leveraging their influence to reach a wider audience and promote diversity.
03
Problem-Solving Formulas
New skincare brands are developing problem-solving formulas that address unique skin concerns of diverse consumers, creating effective and inclusive products for a previously underserved market.
Industry implications
What the Melanin Serum trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
The beauty and skincare industry is being revolutionized by the development of products tailored specifically for melanin-rich skin, promoting diversity and inclusivity.
For
Celebrity Endorsements
Celebrities entering the skincare market are influencing consumer preferences and driving innovation in the beauty industry by collaborating with dermatologists to address specific skin concerns.
For
Dermatologist-Developed Brands
The emergence of dermatologist-founded skincare brands is offering specialized solutions for diverse skin types, creating opportunities for enhancing skincare products with expert knowledge and research.
Workshop question
How could your brand reach new audiences through partnerships and curated product lines?
Trend signals
Trend signals for Melanin Serum
Trend score 5.0 out of 10, from popularity 69%, activity 57%, freshness 22%.
Popularity69%
Activity57%
Freshness22%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Melanin Serum trend
5 featured examples from Aug 18, 2022 to Mar 12, 2024CategoryFashion
Singer-Backed Melanin Skincare
John Legend Debuts a New Skincare Line for the Face and the Body
The Beauty and Personal Care industry can innovate by offering more specialized and inclusive products.
CategoryFashion
Single-Dose Retinol Capsules
Common Heir's Retinol Serum Was Made for Melanin-Rich Skin
Opportunity for companies to develop and market skincare products specifically for people with darker skin tones.
CategoryFashion
Revitalizing Melanin-Targeted Skincare
brownkind Addresses Signs of Aging in Skin of Color
The beauty industry sees a rise in melanin-targeted products, driving a shift towards personalized and inclusive skincare solutions.
CategoryFashion
Hyperpigmentation-Treating Serums
Omorovicza Released the Groundbreaking Daily Serum, Even Tone
The skincare industry is being disrupted by the rise of hyperpigmentation-specific products, targeted skincare solutions, and natural ingredients for even skin tone.
CategoryFashion
Targeted Melanin Skincare
Kanu Skincare is Optimized for Consumers with Melanin-Rich Complexions
The skincare industry has the opportunity to develop specialized products that cater to the unique needs of individuals with melanin-rich complexions, creating disruptive innovati…
