Single-Dose Retinol Capsules

Common Heir's Retinol Serum Was Made for Melanin-Rich Skin

Retinol is a skincare hero for good reason and Common Heir is improving upon its best features with it Retinol Serum. These single-dose skincare capsules are useful for visibly renewing skin, all the while offering extra support and soothing benefits from ingredients like squalane and algae oil. The luxe capsules are meant to be applied nightly by squeezing their contents onto a clean, toned face and neck.

This standout single-dose skincare product is not only packaged in biodegradable, vegan capsules, its formula was thoughtfully made with melanated skin in mind. As the brand describes, "We came across few studies or retinol trials for those with darker skin, so introduced our own. The results: a skincare ritual all can indulge in."

These retinol capsules are approachable, nourishing and safe for sensitive skin, leading for them to be called "the first retinol made for us all."

Single-dose Skincare Capsules
Opportunity to create more sustainable and convenient packaging for skincare products.
Melanin-focused Skincare
Opportunity to address the lack of representation and specialized skincare for people with darker skin tones.
Retinol Skincare for Sensitive Skin
Opportunity to develop retinol formulas tailored towards those with sensitive skin.

Sectors Adopting This

Beauty and Skincare Industry
Opportunity for companies to develop and market skincare products specifically for people with darker skin tones.
Sustainable Packaging Industry
Opportunity to develop eco-friendly solutions for single-use skincare product packaging.
Sensitive Skincare Industry
Opportunity to create and market retinol skincare products specifically formulated for people with sensitive skin.
SCORE
5.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 64%
Activity 78%
Freshness 13%